Project background:

Silicon carbide is a third-generation semiconductor material with excellent characteristics such as high temperature, high pressure, high frequency, and high power. It is widely used in new energy vehicles, industrial power, communications, aerospace and other fields.2020Global Silicon Carbide in(SiC)Industry market scale breakthrough6It is expected to maintain high growth in the next few years.

Shangpu Consulting Company is a service organization specializing in enterprise training and management consulting, with many years of industry experience and excellent teaching team. Shangpu Consulting is committed to providing customers with tailor-made training solutions to help customers improve employee capabilities, stimulate employee potential, optimize organizational structure, and improve management efficiency and competitiveness.

Customer pain points:

A silicon carbide manufacturer is a potential customer of Shangpu Consulting Company. The company has achieved good results in the silicon carbide market in recent years, but it also faces some challenges and problems, mainly in the following aspects:

Staff quality is uneven, lack of professional knowledge and skills, affecting product quality and production efficiency;

Employees lack teamwork and communication skills, leading to internal conflicts and waste of resources;

Employees lack of innovation awareness and ability to adapt to market changes and customer needs;

Employees lack career development planning and motivation, high turnover rate, affecting the stability and loyalty of enterprises.

In order to solve these problems, the enterprise hopes to improve the comprehensive quality and ability of employees, enhance the sense of belonging and satisfaction of employees, and improve the core competitiveness of the enterprise through the professional services of external training institutions.

Project purpose:

In 2023, according to the needs and pain points of customers, Shangpu Consulting designed a set of targeted corporate training programs for the company, aiming to achieve the following purposes:

Improve the basic knowledge and understanding of the silicon carbide industry, including market size, development trends, product characteristics, application areas, etc;

Improve the professional skills and operation specifications of employees in the silicon carbide production process, including silicon carbide single crystal growth, epitaxial layer growth, device manufacturing, etc;

Improve teamwork and communication skills of employees, enhance trust and cooperation among employees, and promote information sharing and resource integration;

Enhance the innovation consciousness and ability of employees, stimulate the initiative and enthusiasm of employees, and encourage employees to participate in product improvement and work optimization;

Improve employees' career development planning and motivation, help employees clarify their career goals and paths, and provide employees with opportunities for growth and development.

Research object:

In order to ensure the pertinence and effectiveness of the training project, Shangpu Consulting Company conducted a comprehensive research work before the start of the project, mainly including the following two aspects:

Customer research: through interviews, questionnaires, observations, etc., to understand the customer's corporate background, organizational structure, corporate culture, business processes, product characteristics, market conditions, competitive advantages, development strategies and other information, as well as customer expectations and requirements for training programs;

Employee research: through interviews, questionnaires, tests, etc., to understand the basic situation of employees, job responsibilities, work content, work difficulties, job satisfaction, learning needs, learning styles, learning motivation and other information, as well as employees' attitudes and feedback on training programs.

According to the research results, Shangpu Consulting Company has determined that the target group of this training program is the front-line employees on the silicon carbide production line of the enterprise, totaling200People.

Project Content:

According to the purpose of the project and the results of the survey, Shangpu Consulting has developed a complete training program for the enterprise, which mainly includes the following parts:

Training objectives: specify the specific effects and standards to be achieved by the training program, and how to evaluate the training effects;

Training content: design the theme and structure of training courses, as well as the specific content and methods of each course;

Training methods: select appropriate training forms and channels, such as online or offline, centralized or decentralized, theoretical or practical, etc;

Training time: arrange the schedule and progress of training courses, consider the work arrangement and learning load of employees;

Training resources: human, material and financial resources required for training, such as training teachers, training venues, training materials, etc;

Training guarantee: formulate the management mechanism and process of training project, such as training organization, training communication, training supervision, etc.

Specifically, this training program is divided into three stages:

The first stage: induction training. For new employees, a week-long induction training will be conducted. The main contents include basic knowledge such as enterprise introduction, industry overview, product knowledge, safety specifications, and soft skills such as team building and communication skills. The offline centralized teaching is conducted by professional trainers of Shangpu Consulting Company.

The second stage: pre-job training. For all employees participating in the training, a two-week pre-job training will be conducted. The main content includes professional skills and operating specifications in the silicon carbide production process, as well as the improvement of innovative thinking and problem solving capabilities. It is carried out in a combination of online and offline, with professional trainers from Shangpu Consulting and internal mentors from the client company jointly responsible for teaching and guidance.

The third stage: post tracking. For all employees participating in the training, a one-month post-post follow-up will be conducted after the official appointment. The main contents include training effect evaluation, work performance feedback, learning results sharing, work problem solving, etc. It is conducted in an online interactive manner, with follow-up and support shared by professional trainers from Shangpu Consulting and internal mentors from the client company.

Project Value:

The implementation of this training program has brought the following values to the customer enterprises:

Improve the professional quality and skill level of employees, improve product quality and production efficiency, and increase the market share and income of enterprises;

Enhance the teamwork and communication skills of employees, promote internal harmony and consistency, and reduce the management costs and risks of the enterprise;

Stimulate the innovation consciousness and ability of employees, promote product improvement and work optimization, and improve the core competitiveness of enterprises and customer satisfaction;

It helps the staff's career development planning and motivation, improves the staff's sense of belonging and satisfaction, and reduces the brain drain rate of the enterprise.