Project Background

Laser processing equipment is a high-tech terminal equipment that uses high-energy density laser beams to cut, weld, and punch materials. It is widely used in automotive, aerospace, electronics, medical and other fields.

China is the world's largest producer and consumer of laser processing equipment,2021China's laser processing equipment market size reached821Billion yuan, accounting for the global market share.38.7%. Expected2023China's laser processing equipment market size will reach994Billions of dollars.

With the continuous innovation of laser technology and the continuous expansion of application fields, the laser processing equipment industry is facing multiple challenges such as market competition, technology upgrades, and customer needs. It is necessary to enhance the core competitiveness and innovation capabilities of enterprises, and improve product quality and service levels. Meet the personalized and diversified needs of customers.

Customer pain points

Shangpu Consulting Company is a company specializing in corporate training and consulting services. It has many years of industry experience and excellent faculty team, providing customized training solutions for all walks of life.

Champ Consulting in2023Year5In January, we received a commission from a laser processing equipment manufacturer (hereinafter referred to as the customer) to provide a set of corporate training programs for the characteristics of the laser processing equipment industry and the customer's own development needs.

The client is a company established in2010A medium-sized private enterprise in, mainly produces and sells various types of laser cutting machines, laser welding machines, laser marking machines and other laser processing equipment. The products cover many markets at home and abroad.

The customer reflected the following pain points in the communication with Champ Consulting Company:

The customer's industry is highly competitive and the market is changing rapidly. It is necessary to continuously follow up the technological development and customer needs to improve product performance and brand influence.

At present, customers lack the ability of systematic strategic planning and market analysis, so it is difficult to grasp the development trend and opportunities of the industry and formulate reasonable development goals and strategies.

The internal management level of customers is not high, the organizational structure is unreasonable, and the communication and cooperation are not smooth, which affects the efficiency and benefit of the enterprise.

The quality of customer staff is uneven, lack of professional technical and business training, it is difficult to adapt to the needs of the market and customers, affecting the product quality and service level.

Project Purpose

According to the customer's pain points and needs, Shangpu Consulting has developed the following corporate training for customers.Project purpose:

Help customers understand the development status, market scale, competitive landscape, technical dynamics, customer needs, etc. of the laser processing equipment industry, and improve their market sensitivity and analysis capabilities.

Help customers to formulate strategic plans in line with their own advantages and development directions, clarify corporate vision, mission, goals, strategies, etc., and improve customers' strategic thinking and execution capabilities.

Help customers to optimize the organizational structure, establish an effective communication and cooperation mechanism, improve the internal management level and team cooperation ability.

Help customers to improve the professional skills and business knowledge of employees, including the principle, performance, operation, maintenance, safety, etc. of laser processing equipment, and improve the work efficiency and quality of employees.

Help customers to cultivate employees' innovative consciousness and ability, encourage employees to actively participate in product development and improvement, and improve the competitiveness and added value of products.

Help customers to develop employees' service awareness and ability, including communication skills, customer relationship management, after-sales service, etc., to improve customer satisfaction and loyalty.

Research object

In order to better understand the actual situation and needs of customers, Shangpu Consulting Company conducted a comprehensive survey of customers. Research objects include:

The customer's senior management, including the general manager, deputy general manager, department managers, etc., total.10People. Mainly understand the customer's strategic planning, market analysis, organizational structure, management mode and other aspects of information.

The customer's middle management, including department heads, project managers, technical leaders, etc., total.20People. Mainly understand the customer's product development, production management, quality control, marketing and other aspects of information.

The customer's front-line staff, including laser processing equipment operators, repairmen, sales staff, after-sales service personnel, etc., total.50People. Mainly understand the customer's product performance, operation method, maintenance requirements, service process and other aspects of information.

Project Value

The enterprise training programs provided by Shangpu Consulting Company not only help customers improve their understanding and analysis ability of laser processing equipment industry, but also help customers formulate strategic planning and implementation methods in line with their own development, optimize the organizational structure and communication and cooperation mechanism, enhance the professional skills, business knowledge, innovation ability and service ability of employees, and bring the following values to customers:

It improves the market competitiveness and brand influence of customers, enhances the core competitiveness and innovation ability of customers, and lays the foundation for customers to occupy a larger market share and profit space in the laser processing equipment industry.

It improves the internal management level and team cooperation ability of customers, improves the efficiency and efficiency of enterprises, and creates conditions for customers to achieve sustainable development and long-term stable business objectives.

It improves the product quality and service level of customers, improves customer satisfaction and loyalty, establishes a good reputation and reputation for customers, and opens channels for customers to expand more cooperation opportunities and development space.