Project background:

Smart tea sets and electric kettles are emerging categories in the home appliance market in recent years, and with consumers' pursuit of healthy living and tea culture, the market size of this industry continues to expand.2025The year will reach1630Billions of dollars. However, the industry is also facing fierce competition, product homogeneity, lack of technological innovation, lack of talent and other issues, the need to enhance the core competitiveness of enterprises and market share.

Customer pain points:

A smart tea set and electric kettle company is one of the leading brands in the industry. It has a variety of high quality and cost-effective products, but there are shortcomings in marketing, channel management, after-sales service, etc., resulting in a decline in market share and a decrease in customer satisfaction., The employee turnover rate increases. The company hopes to enhance the professional knowledge, skills and service awareness of employees through professional training institutions, and enhance the internal cohesion and external competitiveness of the company.

Project purpose:

As a professional enterprise training institution, Shangpu Consulting Company was entrusted by the enterprise to carry out enterprise training programs for its intelligent tea set and electric kettle industry. The project aims to help the company:

Understand the development status, trends and opportunities of intelligent tea set and electric kettle industry;

Analyze the market demand, consumer preferences and competitive landscape of the smart tea set and electric kettle industry;

Develop the marketing strategy, channel strategy and service strategy of intelligent tea set and electric kettle industry;

Improve employee product knowledge, sales skills, communication skills and service skills;

Build up employees' awareness and ability of teamwork, innovative thinking and continuous learning.

Research object:

The research objects of the project include:

The company's top management, middle management and front-line employees, a total200People;

The main competitors and partners of the enterprise, a total20home;

Target consumers and potential consumers of the enterprise, total1000People.

Project Content:

The contents of the project include:

Preliminary research: through questionnaires, interviews, observation and other methods, collect and analyze the relevant information of the above research objects, and understand the current situation, problems and needs of the enterprise in the intelligent tea set and electric kettle industry;

Medium-term design: according to the results of the preliminary investigation, formulate the training plan for the enterprise, including training objectives, training content, training methods, training time, training place, training personnel, training evaluation, etc;

Later implementation: according to the training program, using classroom teaching, case analysis, role-playing, group discussion, game simulation, on-site guidance and other methods, the enterprise's employees to carry out systematic training, at the same time to track and feedback the training effect;

Project summary: after the training, summarize and evaluate the project, including training satisfaction, training effect, training income, etc., and put forward suggestions for follow-up improvement and support.

Project Value:

The value of the project is mainly reflected in:

Provide the company with the professional knowledge and the latest information of the intelligent tea set and electric kettle industry to help them grasp the pulse and opportunities of the development of the industry;

For the enterprise to develop intelligent tea and electric kettle industry marketing strategy, channel strategy and service strategy, to help improve market share and customer satisfaction;

Improve the product knowledge, sales skills, communication skills and service skills for the company, and help it improve its sales performance and service quality;

For the enterprise to establish staff teamwork, innovative thinking and continuous learning awareness and ability to help enhance internal cohesion and external competitiveness;

It has brought significant economic and social benefits to the enterprise, and increased the brand influence and social responsibility of the enterprise.