Project Background

Polyurethane is a multi-functional and multi-purpose synthetic polymer material, which is widely used in leather, shoes, construction, furniture, home appliances and other fields. After years of development, China's polyurethane industry has formed a relatively perfect industrial chain and market system. In 2020, China's polyurethane production will exceed 14 million tons and the consumption scale will exceed 12 million tons.

A polyurethane enterprise is a professional engaged in polyurethane product research and development, production and sales of enterprises, the main products include polyurethane foam, rigid foam, elastomers, etc., mainly serving the automotive, furniture, construction and other industries. The company has advanced production equipment and technology, product quality and market share are in the forefront of the industry.

Customer pain points

With the intensification of market competition and the diversification of customer needs, the enterprise is facing challenges in human resource management, mainly in the following aspects:

The high turnover rate of employees, especially the front-line production employees, leads to poor talent stability, high training costs and low production efficiency.

The quality of employees is uneven, lack of professional skills and innovation ability, and it is difficult to adapt to market changes and customer needs.

Staff incentive mechanism is not perfect, the lack of effective assessment and reward and punishment system, resulting in the lack of enthusiasm and sense of belonging.

Poor staff communication and cooperation, the existence of barriers and conflicts between departments, affecting the team synergy and corporate culture construction.

Project Purpose

In order to help the enterprise solve the problems of human resource management, improve the quality and performance of employees, and enhance the competitiveness and development potential of the enterprise, Shangpu Consulting provides human resource management training programs for the enterprise. The project aims to achieve the following objectives through systematic training courses and practical activities:

Improve employees' awareness and understanding of the polyurethane industry, and enhance employees' sense of identity and loyalty to the company.

Cultivate employees' professional skills and innovation ability, and improve employees' work efficiency and quality.

Establish a sound employee incentive mechanism to stimulate the enthusiasm and initiative of employees.

Strengthen the communication and cooperation ability between employees and promote the coordination and cooperation between departments.

Create a good corporate culture atmosphere and enhance corporate cohesion and centripetal force.

Research object

In order to ensure the pertinence and effectiveness of the training project, Shangpu Consulting conducted a comprehensive investigation before the start of the project. The research objects include the following three categories:

Senior managers of the enterprise: understand the strategic objectives, development planning, human resources management status and needs of the enterprise, and determine the overall direction and focus of the training program.

Enterprise middle managers: understand the responsibilities, processes, difficulties and suggestions of various departments, and determine the specific content and methods of training programs.

Front-line employees of the enterprise: understand the basic situation, working conditions, training needs and expectations of employees, and determine the applicable objects and effect evaluation of training programs.

The research methods mainly use questionnaires, interviews, on-site observation and other methods. The number of research samples is 100, including 10 senior managers, 30 middle managers and 60 front-line employees.

Project Content

According to the survey results, Shangpu Consulting has designed the following training courses and practical activities for the company for a total of 18 hours, which are divided into three stages, each stage is 6 hours, once a week, and lasts for three weeks.

Project Value

The training program brings the following value to the enterprise:

It improves employees' awareness and understanding of the polyurethane industry, enhances employees' sense of identity and loyalty to the company, reduces employee turnover, and improves talent stability.

It has cultivated the professional skills and innovation ability of employees, improved the work efficiency and quality of employees, increased the variety and quality of products, met the needs of customers, and increased the market share.

A perfect employee incentive mechanism has been established, which has stimulated the enthusiasm and initiative of the employees, improved the performance level of the employees, and increased the income and profit of the enterprise.

It strengthens the communication and cooperation ability between employees, promotes the coordination and cooperation between departments, improves the team coordination effect, and optimizes the efficiency of enterprise management.

It has created a good corporate culture atmosphere, enhanced corporate cohesion and centripetal force, and improved corporate image and reputation.

According to the effect evaluation conducted after the end of the project, the training project obtained the following data:

Employee satisfaction: 95%

Employee knowledge: 30% increase

Employee skill level: 40% increase

Employee innovation: 50% increase

Employee performance levels: 60% improvement

Employee turnover: 20% lower

Product category: increased by 10%

Product quality: increased by 15%

Market share: increased by 5%

Corporate revenue: 20% increase

Corporate profits: increased by 25%

The above data show that the training program has brought significant service value and business value to the enterprise, and provided strong support and guarantee for the development of the enterprise.