Project Background

The brake is a device that has the function of slowing down the moving parts (or moving machinery), stopping or maintaining a stopped state, and is a mechanical part that stops or decelerates the moving parts in the machine. The brake industry is one of the basic parts industries in the equipment manufacturing industry. In the National Economic Classification (GB/T 4754-2017), it belongs to the manufacture of bearings, gears and transmission parts in general equipment manufacturing (classification code 34) (classification code 345).

With the revitalization and development of the equipment manufacturing industry, the output of domestic brakes has also increased significantly, and the sales revenue of the brake industry has increased simultaneously.Due to the late start, weak technical foundation and limited capital investment, China's brake products are mainly low-end products. A few leading enterprises in the industry adhere to independent innovation and increase R & D investment. They are developing in the direction of medium and high-end products with high scientific and technological content. The market share of medium and high-end brake products is gradually increasing, and the profit margin of medium and high-end brake enterprises is on the rise, the competition is fierce, the price is on a downward trend, while the price of steel and other major raw materials fluctuates, and its profit growth rate slows down.

In such a market environment, brake manufacturing enterprises are facing fierce competition and the pressure of transformation and upgrading, and need to improve their technical level, management level and market development ability to meet the needs of industry development. To this end, a well-known brake manufacturing enterprise commissioned Shangpu consulting company to provide customized training programs, aiming to improve the professional skills, teamwork ability and innovative thinking ability of its employees.

Customer pain points

After communication and analysis between Shangpu Consulting Company and customers, it is found that customers have the following pain points:

Insufficient technical level: customers mainly produce low-end and middle-end brake products, lack of high-end product research and development capabilities and production capacity, it is difficult to meet the market demand for high performance, high quality, high efficiency and low-carbon environmental protection.

Backward management level: Customers adopt traditional management models and workflows, lack flexibility and adaptability, and are difficult to respond to market changes and diversification of customer needs, resulting in waste of resources and low efficiency.

Weak market development ability: customers mainly rely on price competition and maintenance of old customers, lack of effective market research and analysis ability, it is difficult to find and grasp market opportunities and potential customers, and lack of brand building and marketing promotion strategies and means.

Poor innovative thinking ability: customers lack innovative consciousness and innovative culture, employees lack the motivation and channels to actively learn and explore, it is difficult to keep up with the trend of industry development and technological changes, and it is difficult to propose and implement effective improvement and innovation programs.

Project Purpose

According to the customer's pain points and needs, Champ Consulting has developed the following training objectives for the customer:

Improve the professional skills of employees, so that they can master the development status, trends, technologies, standards, specifications and other aspects of the brake industry, and be able to skillfully use relevant tools, equipment, software, etc. to design, develop, produce, and test brake products., Maintenance and other work.

Improve the team cooperation ability of employees, so that they can effectively communicate, coordinate and cooperate, establish a good team atmosphere and trust relationship, and jointly complete the task of R & D, production and sales of brake products.

Improve the innovative thinking ability of employees, so that they can actively learn, think, explore, cultivate innovative consciousness and innovative spirit, be able to find and solve the problems encountered in the design, development, production, use and other processes of brake products, and be able to propose and Implement effective improvement and innovation programs.

Research object

In order to develop training programs that meet customer needs and actual conditions, Sunp Consulting conducted a comprehensive and in-depth survey of customers. The survey objects include:

Senior managers of the customer's enterprise: understand the strategic objectives, development planning, organizational structure, management mode, cultural concept and other aspects of the customer's enterprise, as well as the expectations and requirements of the training program.

Middle managers of customer enterprises: understand the problems and challenges existing in the research and development, production and sales of brake products, as well as suggestions and opinions on training programs.

Front-line employees of the customer enterprise: understand the information of the work content, process, method and standard of the customer enterprise in the design, development, production, testing, maintenance and other aspects of the brake product, as well as the demand and feedback for the training program.

Project Content

Based on the research results and analysis, Champu Consulting has designed the following training for its clients:

Development status and trend of brake industry: analyze the market scale, supply and demand situation, competition pattern, technical level, development difficulties and opportunities of the brake industry, and show the development direction and prospect of the brake industry.

Brake product knowledge: Introduce the knowledge of brake product structure, principle, function, performance, standard, specification, etc., as well as the application and requirements of brake products in different fields and scenarios.

Brake product design and development: explain the tools, equipment, software, etc. involved in the design and development process of brake products, as well as the design and development methods, steps, principles, etc. of brake products, through case analysis and practical operation, improve the employee's brake product design and development capabilities.

Brake product production and testing: explain the tools, equipment, software, etc. involved in the production and testing process of brake products, as well as the production and testing methods, steps, standards, etc. of brake products, and improve the production and testing capabilities of employees through case analysis and practical operation.

Maintenance and improvement of brake products: explain the tools, equipment, software, etc. involved in the maintenance and improvement of brake products, as well as the maintenance and improvement methods, steps, principles, etc. of brake products, and improve the maintenance and improvement capabilities of employees through case analysis and practical operations.

Brake market research and analysis: explain the tools, equipment, software, etc. involved in the brake market research and analysis process, as well as the brake market research and analysis methods, steps, skills, etc., through case analysis and practical operation, improve the employee's brake market research and analysis ability.

Brake brand building and marketing promotion: explain the tools, equipment, software, etc. involved in the process of brake brand building and marketing promotion, as well as brake brand building and marketing promotion methods, steps, strategies, etc., through case analysis and practical operation, improve the brake brand building and marketing promotion ability of employees.

Team cooperation ability training: explain the importance and significance of team cooperation ability, as well as the elements and evaluation criteria of team cooperation ability. Through games, role playing, group discussion and other activities, cultivate employees' team cooperation ability such as communication, coordination and cooperation.

Innovative thinking ability training: explain the importance and significance of innovative thinking ability, as well as the characteristics and evaluation criteria of innovative thinking ability, through mind mapping, brainstorming, six thinking hats and other methods, cultivate employees' learning, thinking, exploration and other innovative thinking ability.

Project Value

Champu Consulting provides customized training programs to bring the following values to customers:

Enhance the core competitiveness of customer enterprises in the brake industry, and enhance the influence and position of customer enterprises in the brake market.

Improve the technical level and quality level of customer enterprises in brake products, meet the market demand for high-end brake products, and improve the added value and profit margin of customer enterprises.

Enhance the development and innovation capabilities of customer enterprises in the brake market, identify and grasp market opportunities and potential customers, and increase the market share and revenue scale of customer enterprises.

Improve the management level and efficiency level of customer enterprises, optimize the organizational structure and workflow of customer enterprises, and reduce the waste of resources and costs of customer enterprises.

Improve the quality and morale of the employees of the customer enterprise, enhance the team cohesion and innovation vitality of the customer enterprise, and improve the employee satisfaction and loyalty of the customer enterprise.