Project background:

An industrial gas enterprise is a company specializing in the production, sales and service of industrial gases. Its main products include air separation gas, synthetic gas and special gas. The company has a number of production bases and sales outlets throughout the country, serving steel, petrochemical, electronics, medical and other industries. In recent years, the company has faced challenges such as intensified market competition, diversified customer needs, and insufficient technological innovation. In order to enhance the core competitiveness of the company, the company has decided to conduct corporate training for all employees to improve their professional skills, service awareness and innovation capabilities.

Customer pain points:

The company encountered the following problems when conducting corporate training:

Lack of systematic training planning and design, training content and form of a single, it is difficult to meet the learning needs of employees at different levels and positions.

Lack of effective training evaluation and feedback mechanism, it is difficult to measure the training effect and input-output ratio, and it is difficult to adjust training programs and methods in time.

Lack of professional training and resources, it is difficult to ensure the quality and level of training, and it is difficult to follow up the latest industry trends and technological developments.

Project purpose:

The company commissioned Shangpu Consulting to provide its corporate training business, the main purpose is:

Establish a scientific and reasonable training system, including training needs analysis, training target setting, training content design, training form selection, training implementation arrangements, training effect evaluation and other links.

Provide a series of customized training courses for employees at different levels and positions, covering industrial gas industry knowledge, product knowledge, technical knowledge, service knowledge, management knowledge, innovation knowledge, etc.

Provide a group of professional and excellent trainers with rich industry experience, professional knowledge and teaching skills, which can stimulate employees' interest and motivation in learning and improve their learning effect.

Provide a complete training evaluation and feedback system, which can regularly collect and analyze employees' learning data, feedback opinions and suggestions, as well as customer satisfaction and other indicators, and timely adjust and optimize training programs and methods.

Research object:

The research object of the project mainly includes the following three categories:

The company's senior management, understanding of the company's strategic objectives, development planning, organizational structure, human resources status and other information.

The company's middle-level managers and front-line employees understand their job responsibilities, work content, work difficulties, learning needs and other information.

The company's main customers, to understand their industrial gas products and services needs, evaluation, recommendations and other information.

The number of survey subjects is:

Top management:10People

middle managers and frontline staff:100People

Main customers:20Home

Project Content:

The main contents of the project include the following aspects:

Training needs analysis: through questionnaires, interviews, observations, etc., collect and analyze the information of the research object, determine the target group of training, the theme and content of training, the form and method of training, etc.

Training objective setting: according to the results of training needs analysis, specific training objectives are formulated, including knowledge objectives, skills objectives, attitude objectives, etc., as well as corresponding evaluation indicators and standards.

Training content design: according to the training objectives, design training courses suitable for employees of different levels and positions, including course name, course introduction, course outline, course duration, course materials, etc.

Training form selection: according to the training content and object, select the appropriate training form, including online training, offline training, mixed training, etc., as well as the corresponding teaching methods, such as case analysis, role play, group discussion, simulation exercises, etc.

Training implementation arrangement: according to the training form and content, formulate a detailed training plan, including training time, place, personnel, equipment, etc., as well as the preparation and follow-up work before and after the training.

Training effect evaluation: according to training objectives and indicators, different evaluation methods, such as examination, questionnaire, observation, feedback, etc., are used to collect and analyze the learning effect of employees in knowledge, skills, attitude, etc., as well as customer satisfaction with products and services.

Project Value:

The project provides the company with the following values:

Improve the professional skills of employees, so that they can better master the industrial gas industry knowledge, product knowledge, technical knowledge, etc., and improve work efficiency and quality.

Improve the service awareness and ability of employees, so that they can better understand customer needs, meet customer expectations, solve customer problems, etc., and improve customer satisfaction and loyalty.

The innovation ability and thinking mode of employees are improved, so that they can better adapt to market changes, grasp industry trends, develop new products and services, and improve the competitiveness of enterprises and market share.

Improve the level of human resource management, so that it can better stimulate the learning interest and motivation of employees, enhance the career development space of employees, enhance the sense of belonging and identity of employees, and improve the stability and loyalty of employees.