Project background:

Blower is a kind of equipment widely used in industry, agriculture, environmental protection and other fields, mainly used to transport gas or increase gas pressure. According to different working principles and structural forms, blowers can be divided into volumetric, centrifugal, axial flow and other types.

Customer pain points:

A blower manufacturer is one of the leading domestic blower manufacturers. It mainly produces roots blower, screw blower and other volumetric blowers. Its products are widely used in water treatment, chemical industry, electric power, metallurgy and other industries. The company is facing increasingly fierce market competition, increasingly diversified customer needs, and increasingly urgent technological innovation. In order to enhance its core competitiveness and market share, the company hopes to improve the professional skills and comprehensive quality of its employees through training. Product quality and service level, enhance customer satisfaction and loyalty.

Project purpose:

The company commissioned Champu Consulting to provide a customized training program to achieve the following objectives:

Improve employees' overall understanding of the blower industry and market insight, understand industry trends and changes in customer needs;

Improve the staff's professional knowledge and technical ability of blower products, and master the skills and methods of product design, manufacturing, installation, debugging and maintenance;

Improve the staff's communication and cooperation and service awareness, cultivate good team spirit and customer-oriented way of thinking;

Improve employees' innovation ability and problem-solving ability, and stimulate employees' creative potential and enthusiasm.

Research object:

The research objects of the project include the following three categories:

The management and key positions of the enterprise, a total30people, mainly to understand the enterprise's strategic objectives, organizational structure, human resources status, training needs and other information;

representatives of the major customers of the enterprise, a total20People, mainly to understand the customer's evaluation, expectations, suggestions and other information on blower products and services;

representatives of the main competitors of the enterprise, the total10People, mainly to understand the competitor's product advantages, market strategy, training model and other information.

Project Content:

The content of the project includes the following four modules:

Industry analysis module: through data analysis and case sharing, introduce the development history, current situation, trends, opportunities and challenges of the blower industry, analyze the market structure, competitive landscape, customer needs and other characteristics of the industry, and put forward suggestions and strategies for the development of the industry;

Product knowledge module: through theoretical explanation and practical operation, introduce the basic knowledge of classification, principle, structure, performance and parameters of blower products, explain the key links of product design, manufacturing, installation, debugging and maintenance, and demonstrate the operation method and precautions of the product;

Service skills module: through role-playing and scenario simulation, introduce the basic principles, processes, standards and methods of service, explain the communication skills, collaboration skills, coping skills, etc. of service, and demonstrate the typical scenarios and case studies of service;

Innovation ability module: through group discussion and brainstorming, introduce the concept, meaning, type and method of innovation, explain the thinking mode, tools and skills of innovation, and guide employees to generate and evaluate innovative ideas.

Project Value:

The value of the project is mainly reflected in the following aspects:

It provides a systematic and comprehensive training program for the enterprise, covering all aspects of the blower industry and products, and meets the training needs of different levels and positions of the enterprise;

It provides an effective and flexible training method for the enterprise, combines online and offline teaching methods, adopts a variety of interactive and practical teaching methods, and improves the effect and efficiency of training;

Provide a continuous and sustainable training effect for the enterprise, through regular assessment and feedback, to ensure that employees can transform the knowledge and skills learned into work ability and performance improvement;

It provides a valuable and meaningful training experience for the enterprise, which can stimulate employees' learning interest and motivation, enhance employees' sense of belonging and identity, and promote their personal growth and career development.