Project background:

A ceramic tile company is one of the leading manufacturers of building ceramics in China. It has multiple production bases and sales channels, and its products cover various specifications and categories of ceramic tiles. The company is facing challenges such as increasingly fierce market competition, diversified customer needs, and continuous improvement of industry standards. It needs to improve its core competitiveness and market share.

Customer pain points:

After analyzing its own advantages and disadvantages, the company found that its main problems are low quality of employees, insufficient management level, weak innovation ability, insufficient service awareness, etc., resulting in its product quality, brand image, customer satisfaction and other aspects can not be compared with peers. In order to solve these problems, the company hopes to provide a set of targeted, effective and sustainable training programs through professional training institutions.

Project purpose:

The company entrusts Shangpu Consulting to provide customized training services for it, aiming to improve employees' professional skills, management capabilities, innovative thinking, service awareness, etc. through training, thereby improving product quality, brand image, customer satisfaction and other indicators, and enhancing The core competitiveness and market share of the enterprise.

Research object:

After accepting the project, Shangpu Consulting first conducted a comprehensive investigation of the enterprise, including an in-depth understanding of its organizational structure, staffing, production process, sales model, market environment and so on. At the same time, Shangpu Consulting also conducted a questionnaire survey and interviews with the employees of the company to understand their basic situation, work content, learning needs, training expectations, etc. According to the survey results, Shangpu consulting divides the employees of the enterprise into three levels: senior managers, middle managers and grass-roots employees, and formulates different training objectives and contents for each level. The total number of research objects is about500People.

Project Content:

According to the research results and customer needs, Shangpu Consulting has designed a set of customized training programs for the enterprise, including the following aspects:

Senior management training: the main content is strategic thinking, leadership, team building, change management, etc., the purpose is to help senior managers to establish foresight, enhance leadership style, enhance team cohesion, respond to market changes.

Training for middle-level managers: the main contents are project management, communication skills, execution, innovative methods, etc. The purpose is to help middle-level managers improve work efficiency, optimize communication methods, implement implementation plans, and stimulate innovative thinking.

Grass-roots staff training: the main content is product knowledge, quality management, service skills, professional quality, etc., the purpose is to help grass-roots employees master product characteristics, ensure quality standards, improve service levels, enhance professional confidence and so on.

Project Value:

The customized training services provided by Champu Consulting to the enterprise not only bring the following service values, but also bring the following operational and growth values:

Service value: according to the actual situation and needs of customers, Shangpu Consulting provides professional, objective and rigorous training programs, covering theoretical teaching, case analysis, practical exercises and other forms, ensuring the effectiveness and pertinence of the training. Shangpu Consulting also provides customers with follow-up tracking services, including the evaluation of training effects, the update of training content, the adjustment of training needs, etc., to ensure the continuity and adaptability of training.

Business value: The customized training services provided by Shangpu Consulting for the company have effectively improved the professional skills, management capabilities, innovative thinking, service awareness, etc. of employees, thereby improving product quality, brand image, customer satisfaction and other indicators. Enhance the company's core competitiveness and market share. According to customer feedback, after training, the company's product pass rate has increased.10%, brand awareness has increased15%, customer loyalty increases20%。

Growth value: the customized training service provided by champ consulting not only solves the current problems, but also opens up the future development space for the enterprise. Through training, the company's employees can not only adapt to the existing market environment, but also grasp the future market trends and explore new product directions and market opportunities. According to industry data, the market size of the ceramic tile industry is in3000About 100 million, and the user is a large range of decoration costs.10Yuan50Yuan, which is conducive to the play of high-profit products. The training services provided by Shangpu Consulting to the company will help it develop more high-end products that meet market needs and consumer preferences, thereby achieving higher profits and growth.