Project background:

Dry-type transformer is a kind of transformer which is not immersed in insulating oil. It has the characteristics of flame retardant, flame retardant, fire prevention, explosion-proof and environmental protection. It is widely used in high-rise buildings, subways, railway stations, airports, hospitals, petrochemical enterprises and mines.

Customer pain points:

One of the customers is a dry-type transformer manufacturer, which is facing the following problems:

The dry-type transformer industry is highly competitive, and product quality, technical level and service ability are the key factors that determine market share and profit margin. Although the product quality and technical level of the enterprise are good, there are deficiencies in service ability, which leads to low customer satisfaction and loyalty, and even the loss of customers.

Dry-type transformer industry technology updates rapidly, market demand diversification, the company's product line is relatively single, lack of innovation and market sensitivity, can not meet the individual needs of different customers, can not seize the opportunities of emerging markets.

There is a shortage of talents in the dry-type transformer industry, the company's workforce structure is unreasonable, lack of high-quality technical and management personnel, employees' professional knowledge, skills and service awareness need to be improved, employees' work enthusiasm and sense of belonging are not strong, and employee turnover rate Higher.

Project purpose:

In order to help the company solve the above problems and enhance its competitiveness and development potential in the dry-type transformer industry, Shangpu Consulting has designed a set of targeted corporate training programs for it. The main objectives of the programme are:

Improve the professional knowledge and skills of employees, so that they can master the latest technological developments and market trends in the dry-type transformer industry, and be able to provide suitable products and solutions according to the needs of different customers.

Improve the service awareness and service ability of employees, so that they can actively pay attention to customer needs and feedback, can solve customer problems and difficulties in a timely and effective manner, can provide high-quality pre-sales, in-sales and after-sales services, and improve customer satisfaction and loyalty.

Improve the innovation ability and market sensitivity of employees, so that they can develop new products and services with market competitiveness and differentiation according to the development direction of the dry-type transformer industry and the potential needs of customers, and seize market opportunities.

Improve the enthusiasm and sense of belonging of employees, so that they can identify with the culture and values of the enterprise, actively participate in the activities and construction of the enterprise, and grow and progress together with the enterprise.

Research object:

In order to develop a training program that meets the actual situation and needs of the company, Shangpu Consulting conducted a comprehensive survey of the company. Research objects include:

The senior management of the enterprise, including the general manager, deputy general manager, department managers, etc., totaled15People. The main understanding of the enterprise's development strategy, objectives, difficulties, strengths, weaknesses and other aspects of information.

The middle management of the enterprise, including department heads, project managers, technical leaders, etc., totaled30People. The main understanding of the company's product line, technical level, market conditions, customer needs, service processes and other aspects of information.

The company's front-line employees, including production workers, technical engineers, sales staff, service personnel, etc., total.100People. The main understanding of the enterprise's working environment, work content, work difficulties, job satisfaction, training needs and other aspects of information.

Some of the company's customers, including large, medium and small dry-type transformer users at home and abroad, total.20Home. Mainly to understand the enterprise's product quality, technical support, service level, customer satisfaction and other aspects of information.

Project Content:

Based on the results of the survey, the company has developed the following training for the company:

Dry-type transformer industry overview training: introduction of dry-type transformer definition, characteristics, classification, application areas and other basic knowledge, as well as dry-type transformer industry development process, market size, competitive landscape, technology dynamics, market trends and other important information. It aims to enhance the staff's overall knowledge and understanding of the dry-type transformer industry.

Dry-type transformer product knowledge training: introduce the detailed knowledge of the performance parameters, technical characteristics, advantages and disadvantages, scope of application of various dry-type transformer products produced by the enterprise, as well as comparative analysis with other brands or types of dry-type transformer products. The aim is to improve the staff's mastery and application of the enterprise's product knowledge.

Dry-type transformer technical skills training: this paper introduces the design principle, manufacturing process, installation and commissioning, operation and maintenance of dry-type transformer products and other key technologies and skills, as well as the troubleshooting methods and precautions of common faults. The aim is to improve the staff's mastery and application of the technical skills of dry-type transformer products.

Dry-type transformer innovative thinking training: Introduce the concept, method and case of innovative thinking, and how to use innovative thinking to improve or develop dry-type transformer products or services. It aims to improve the innovation ability and market sensitivity of employees to the dry-type transformer industry.

Dry-type transformer service awareness training: introduce the importance, connotation and characteristics of service awareness, and how to improve service awareness and service ability methods and skills. It aims to improve employees' attention and responsiveness to customer needs and feedback, as well as their ability and attitude to provide quality services.

Dry-type transformer team cooperation training: introduce the meaning, principles and methods of team cooperation, as well as how to establish and maintain a good team atmosphere and relationship skills and precautions. Designed to improve communication, coordination, cooperation and trust between employees, as well as to promote team cohesion and execution.

Project Value:

The project brings value to the business in the following areas:

It improves the professional level and technical ability of employees, enables them to produce higher quality, higher performance and more competitive dry-type transformer products, meets the needs of different customers, and improves the market share and profit margin of products.

It improves the service level and service ability of employees, enables them to provide customers with better, more professional and more intimate services, enhances customer satisfaction and loyalty, and improves customer retention rate and re-purchase rate.

Improve the level of innovation and market sensitivity of employees, so that they can develop more innovative, more in line with market demand, more potential dry-type transformer products or services, seize market opportunities, expand emerging markets.

Enhance the enthusiasm and sense of belonging of employees, so that they can more identify with the culture and values of the enterprise, more actively participate in the activities and construction of the enterprise, and grow and progress together with the enterprise.

The project brings value to Champ Consulting in the following areas:

It has enhanced the professional image and popularity of Shangpu Consulting Company in the dry-type transformer industry, and demonstrated the professional ability and advantages of Shangpu Consulting Company in the field of enterprise training.

It increases the depth and breadth of cooperation between Shangpu Consulting and the company, and provides more cooperation opportunities and sources of income for Shangpu Consulting.

It increases the customer resources and market share of Shangpu Consulting in the dry-type transformer industry, and expands more potential customers and partners for Shangpu Consulting.