Project background:

The radio and television equipment industry refers to the units specializing in the production, research, exploration and sales of radio and television equipment, mainly including: photography, recording, supervision, mining, editing, broadcasting, management, storage and other major aspects. With the continuous development and transformation of economy and society, radio and television and new media are becoming more and more in-depth and multi-faceted. At the same time, they are also facing many problems and challenges. The state should formulate more standardized and professional industry development plans and norms to promote the vigorous and healthy development of China's radio and television industry.

Customer pain points:

A radio and television equipment manufacturer is a high-tech enterprise focusing on high-definition video, network visualization, Internet of Things and other fields, with a number of independent intellectual property rights and patented technologies. The company has a certain brand influence and customer base in the market, but it also faces the following problems:

Enterprise internal management level is not high, the lack of effective performance appraisal and incentive mechanism, resulting in staff work enthusiasm is not high, the turnover rate is large;

Lack of systematic training and learning opportunities for enterprise technicians, unable to grasp the latest technology and trends in the industry in a timely manner, affecting product quality and innovation capabilities;

Enterprise marketing ability is not strong, lack of effective market analysis and strategy formulation, can not effectively develop new customers and maintain old customers, resulting in a decline in market share;

Enterprise service awareness is not strong, lack of in-depth understanding and satisfaction of customer needs, unable to provide high-quality pre-sales, sales and after-sales service, affecting customer satisfaction and loyalty.

Project purpose:

In order to help the company solve the above problems and enhance its core competitiveness and market position, Shangpu Consulting Company has provided it with a set of customized corporate training services. The programme aims to achieve the project objectives through:

Improve the internal management level of the enterprise, establish a scientific and reasonable performance appraisal and incentive mechanism, and stimulate the enthusiasm and initiative of employees;

Improve the professional skills and knowledge level of enterprise technical personnel, strengthen the learning and follow-up of the latest technology and trends in the industry, and improve product quality and innovation capabilities;

Improve the marketing ability of the enterprise, strengthen the analysis and research of the market environment and customer needs, formulate effective market strategies and action plans, and improve the ability of market development and maintenance;

Enhance corporate service awareness, strengthen in-depth understanding and satisfaction of customer needs, provide high-quality pre-sales, in-sales and after-sales services, and improve customer satisfaction and loyalty.

Research object:

In order to develop a training program that meets the actual situation and needs of the company, Shangpu Consulting conducted a comprehensive survey of the company, including the following aspects:

Basic information of the enterprise: including enterprise scale, organizational structure, operating conditions, development strategy, etc;

Internal management of the enterprise: including corporate culture, management system, performance appraisal, incentive mechanism, etc;

Technical personnel of the enterprise: including the number, structure, level and training needs of technical personnel;

Enterprise marketing situation: including market analysis, market strategy, market action, market effect, etc;

Enterprise service: including service concept, service process, service standard, service quality, etc.

The research objects mainly include the senior management, middle management, technical personnel, marketing personnel and service personnel of the enterprise, with a total of about200People. The survey method mainly adopts questionnaire survey, interview and on-site observation.

Project Content:

Based on the results of the survey, Shangpu Consulting designed a training program covering four modules for the company, namely:

Management promotion module: mainly for senior managers and middle managers, through training courses and case analysis, to help them master modern management concepts and methods, improve management capabilities and levels, establish scientific and reasonable performance appraisal and incentive mechanisms, and stimulate employees' enthusiasm and initiative;

Technology promotion module: mainly for technical personnel, through training courses and practical operation, to help them master the latest technology and trends in the industry, improve professional skills and knowledge level, improve product quality and innovation ability;

Market promotion module: mainly for marketing personnel, through training courses and simulation exercises, to help them master the methods and skills of market analysis and strategy formulation, improve marketing ability and level, improve market development and maintenance ability;

Service promotion module: mainly for service personnel, through training courses and role-playing, to help them master service concepts and standards, improve service awareness and level, improve in-depth understanding and satisfaction of customer needs, and improve customer satisfaction and loyalty.