Project Background

Fiber is a natural polymer compound or synthetic polymer compound as raw material, after the preparation of spinning solution, spinning and post-treatment process made of fiber with textile properties.. Fiber industry is one of the important strategic emerging industries in China, with broad market prospects and development potential. According to statistics,In 2021, the market size of the global fiber industry will reach 233.144 billion billion yuan (RMB), and the market size of China's fiber industry will reach 92.045 billion billion yuan (RMB), accounting for 39.48 of the total market share of the global fiber industry.

With the progress of science and technology and the upgrading of consumption, the fiber industry is facing new opportunities and challenges, such as the technological innovation of new functional textile materials, the green development of recycling chemical fibers, and the improvement of market concentration. In order to adapt to changes in the industry and enhance competitiveness, fiber companies need to strengthen the training and education of employees, and improve their professionalism and innovation capabilities.

Customer pain points

A well-known domestic fiber enterprise (hereinafter referred to as the customer) is a high-tech enterprise specializing in the production of high-performance carbon fiber and carbon fiber composite materials, mainly serving aerospace, wind turbine blades, pressure vessels and other fields. Customers have strong technical advantages and market position in the field of carbon fiber, but they also face the following problems:

Employees lack in-depth understanding of the overall pattern and development trend of the carbon fiber industry, and it is difficult to grasp market opportunities and customer needs;

Employees lack a systematic understanding of the performance characteristics and application areas of carbon fiber products, making it difficult to provide quality technical support and services;

Employees are not familiar with and master the key technologies and equipment involved in the carbon fiber production process, and it is difficult to ensure product quality and efficiency;

Employees lack of attention and learning to the innovation dynamics and cutting-edge technologies of the carbon fiber industry, and it is difficult to improve their innovation capabilities and competitiveness.

Project Purpose

In order to solve the customer's pain points, Shangpu Consulting Company (hereinafter referred to as Shangpu) was entrusted by the customer to carry out an enterprise training project based on the market analysis of the carbon fiber industry. The project aims to provide customers with the following values through a comprehensive, in-depth and systematic analysis of the carbon fiber industry:

Help customers understand the development process, current situation, trends, opportunities and challenges of the carbon fiber industry, and improve their market sensitivity and strategic thinking ability;

Help customers master the performance characteristics, application fields, market demand, competition pattern, etc. of carbon fiber products, and improve customer product knowledge and service capabilities;

Help customers to be familiar with the key technologies and equipment in the carbon fiber production process, and improve their production skills and management level;

Help customers pay attention to the innovation dynamics and cutting-edge technologies of the carbon fiber industry, and improve their innovation awareness and innovation capabilities.

Research object

In order to ensure the quality and effect of the project, Champ has carried out sufficient research and preparation before carrying out the project. Research objects include the following categories:

Customer internal: including the customer's senior management, middle management, front-line staff, etc., a total of about 100 people, through questionnaires, interviews, observation and other ways to understand the customer's training needs, training objectives, training content, training methods, etc;

Carbon fiber industry experts: including scholars, researchers, engineers, etc. in the field of carbon fiber, a total of about 20 people, through invitation, consultation, reference, etc., to understand the development history, current situation, trends, opportunities and challenges of the carbon fiber industry;

Carbon fiber industry peers: including major competitors, partners, suppliers, customers, etc. in the field of carbon fiber, a total of about 30 people, through investigation, analysis, comparison and other ways to understand the performance characteristics of carbon fiber products, application areas, market demand, competition pattern, etc;

Carbon fiber industry related institutions: including carbon fiber industry associations, government departments, media organizations, etc., a total of about 10 people, through collection, sorting, utilization and other ways to understand the carbon fiber industry policies and regulations, standards, industry trends.

Project Content

According to the research results and customer needs, Shangpu designed a set of enterprise training programs based on the market analysis of carbon fiber industry. The program includes the following aspects:

Training objectives: through a comprehensive, in-depth and systematic analysis of the carbon fiber industry, improve the professional quality and innovation ability of customer staff, and achieve better development and competitive advantage for customers in the field of carbon fiber.

Training content: including four modules, namely, carbon fiber industry overview, carbon fiber product knowledge, carbon fiber production technology and carbon fiber industry innovation trends. Each module includes two parts: theoretical teaching and practical operation. Theoretical teaching is mainly carried out by explaining cases, data, charts, etc. Practical operation is mainly carried out by visiting laboratories, factories, exhibitions, etc.

Training object: design different levels and depth of training content for employees of different levels and positions of customers.

Training method: online and offline training. Online training is mainly conducted through the online platform to provide video courses, online tests, interactive questions and answers, etc., to facilitate employees to learn anytime and anywhere; offline training is mainly conducted by inviting experts to give lectures, organizing field visits, arranging case studies, etc., to enhance employees' practical ability and communication ability.

Training effect: test the training effect by testing and evaluating the employees before and after the training. Specifically include the following aspects:

Knowledge mastery: by testing the knowledge points of employees, to assess the degree of knowledge of the carbon fiber industry;

Skill upgrading degree: through the skill operation test of employees, evaluate the proficiency of employees in carbon fiber production technology;

Innovation ability: through the innovative thinking test of employees, evaluate the degree of attention and innovation consciousness of employees to the innovation dynamics of carbon fiber industry;

Satisfaction: Through the satisfaction survey of employees, the satisfaction degree of employees to the training content, method and effect is evaluated.

Project Value

The project provides the customer with the following aspects of value:

Improve the customer's market sensitivity and strategic thinking ability in the carbon fiber industry, and help customers formulate more reasonable development plans and goals;

Improve customer product knowledge and service capabilities, help customers improve product quality and customer satisfaction, and enhance customer market competitiveness;

Improve the customer's production skills and management level, help customers optimize the production process and reduce costs, improve the customer's production efficiency and profitability;

It improves customers' innovation consciousness and innovation ability, helps customers pay attention to the innovation trends and cutting-edge technologies of carbon fiber industry, and stimulates customers' innovative thinking and innovation vitality.