Project Background

The glue dispenser is a device used to accurately place glue or other liquids to a designated location, and is widely used in electronics, automobiles, medical, solar energy and other fields.2022Global dispenser industry market size growth in90.3US $100 million, of which the Asia-Pacific region accounts53%,2028The annual forecast is106.8Billion US dollars, the market space of glue dispenser is vast.

Shangpu Consulting Group Co., Ltd. ("Shangpu Consulting") is a company specializing in market research, investment consulting,IPOListing consulting and other services institutions, with a wealth of industry research and customer resources. Champu Consulting has many years of service experience in the dispensing machine industry, and has provided professional consulting services for many well-known dispensing machine manufacturers and users.

A dispenser manufacturer (hereinafter referred to as "customer") is a high-tech enterprise specializing in the research and development, production and sales of dispensing machines. Its main products include desktop, super-large and other types of dispensing machines, with excellent product quality and high market share. In recent years, customers are facing the dual pressure of fierce market competition and technological change. In order to enhance their core competitiveness and market share, customers decide to conduct comprehensive training and promotion for their management team and technical team.

Customer pain points

After internal analysis, the customer found that he had the following problems:

The management team lacks a keen grasp of market changes and customer needs, and cannot formulate effective market strategies and marketing plans in a timely manner;

The technical team lacks the mastery and application of new technologies and processes, and cannot develop new products that meet market needs and differentiation in a timely manner;

Lack of effective communication and collaboration between the management team and the technical team to form a unified goal and strategy;

The training system is not perfect, lack of training content and methods for different levels and positions, and can not effectively improve the knowledge level and working ability of employees.

Project Purpose

According to the needs and pain points of customers, Shangpu Consulting has designed a set of targeted, effective and sustainable corporate training programs for customers, aiming to help customers achieve the following goals:

Improve the management team's insight into market dynamics and customer needs, enhance market analysis and strategy development capabilities;

Improve the technical team's ability to master and apply new technologies and processes, and enhance product innovation and optimization capabilities;

Establish effective communication and collaboration mechanisms between the management team and the technical team to form a unified goal and strategy;

Establish a sound training system, provide training content and methods for different levels and positions, and improve the knowledge level and work ability of employees.

Research object

In order to ensure the scientificity and effectiveness of the training program, Champ Consulting conducted extensive research work in the early stage of the project, mainly including the following aspects:

Customer internal research: through questionnaires, interviews, observation and other ways, the customer's management team and technical team conducted a comprehensive survey to understand their basic situation, work content, work difficulties, training needs, etc., a total200a valid questionnaire and50In-depth interviews;

Industry external research: through the network, reports, experts and other ways, the development status of the dispensing machine industry, market size, market structure, competition pattern, technology trends and other in-depth analysis, to understand the opportunities and challenges of the industry;

Competitor research: through secret purchase, telephone consultation, website browsing and other ways, the customer's main competitors have been systematically investigated to understand their product characteristics, market strategy, technical level, training, etc., to find out the customer's advantages and disadvantages;

Best practice research: by referring to excellent domestic and foreign enterprise training cases, summed up the successful training principles, methods and experience, to provide reference and reference for customers.

Project Content

According to the research results and customer objectives, champ consulting has developed the following four aspects of training for customers:

Market analysis and strategy development training: for the management team, through case analysis, role play, group discussion, etc., to teach the theory and methods of market analysis and strategy development, such.PESTanalysis,SWOTanalysis, Porter's Five Forces Model,STPModels, etc., to help the management team improve its insight into market dynamics and customer needs, and enhance its ability to develop market strategies and marketing programs;

Product innovation and optimization training: for technical teams, through special lectures, experimental operations, project practice, etc., to teach the theory and methods of product innovation and optimization, such.TRIZtheory,QFDlaw,DOEMethods, etc., to help the technical team improve the mastery and application of new technologies and processes, and enhance product innovation and optimization capabilities;

Communication and collaboration training: for the management team and technical team, through game activities, scenario simulation, team building and other ways, to teach the theory and methods of communication and collaboration, such as communication mode, communication skills, collaboration principles, collaboration tools, etc., to help the management team and technical team to establish an effective communication and collaboration mechanism, to form a unified goal and strategy;

Job skills training: For employees at different levels and positions, through online courses, video tutorials, expert guidance, etc., provide targeted and practical job skills training content and methods, such as product knowledge, operating specifications, quality management, Service skills, etc., to help employees improve their knowledge level and work ability.

Project Value

The corporate training programs provided by Shangpu Consulting to customers can not only solve the current problems faced by customers, but also bring the following values to customers:

Improve the market competitiveness of customers, increase the market share and profit margin of customers;

Improve customer's product innovation, increase customer's product variety and quality;

Improve the team cooperation ability of customers and increase the work efficiency and effect of customers;

Improve the level of customer training and increase customer employee satisfaction and loyalty.