Project background:

Refined tea is a kind of tea making technology. Refined tea refers to the products obtained by screening, winching, picking, blending, stacking and other processes. Refined tea includes refined black tea, green tea, scented tea, oolong tea, pressed tea, etc.

The refined tea industry is a traditional advantageous industry in my country, with a long history and cultural heritage, and it is also one of the important pillar industries of my country's agriculture.

With the increasing consumer demand for healthy drinks, the refined tea industry is facing great development opportunities, but there are also some challenges and problems, such as product quality and safety, brand building and publicity, market competition and innovation, personnel training and management. In order to enhance the core competitiveness of the refined tea industry, increase the added value of products and market share, and enhance the corporate image and social responsibility, it is necessary to carry out systematic training and guidance for the refined tea industry.

Customer pain points:

Shangpu Consulting Company is a company specializing in enterprise management consulting and training services, with many years of industry experience and excellent teaching staff. After contacting a number of refined tea companies, Shangpu Consulting found the following common pain points:

The lack of in-depth understanding of the development trend and market demand of refined tea industry leads to the lack of pertinence and foresight in product development and innovation.

The lack of a comprehensive grasp of the quality and safety standards of refined tea products leads to unstable product quality and potential safety hazards.

The lack of effective strategies and methods for brand building and promotion of refined tea has led to low brand awareness and reputation, and weak market competitiveness.

The lack of systematic planning and implementation of refined tea enterprise management and personnel training has led to confusion in the internal management of enterprises and serious brain drain.

Project purpose:

In 2023, in order to help refined tea companies solve the above pain points and enhance their comprehensive strength and competitive advantage, Shangpu Consulting Company provided them with customized training programs. The programme aims to achieve the following objectives:

Enhance the keen insight into the development trend and market demand of refined tea industry, and improve the ability and effect of product development and innovation.

Master the relevant regulations and standards on the quality and safety of refined tea products, and improve the guarantee level of product quality and safety.

Learn the successful cases and practical skills of refined tea brand construction and promotion, improve brand awareness and reputation, and expand market share.

Understand the best practices and methods of refined tea enterprise management and personnel training, improve the efficiency and effectiveness of internal management, and retain and cultivate outstanding talents.

Research object:

In order to develop a training program that meets the actual needs of refined tea companies, Shangpu Consulting conducted research on the following objects:

There are 20 senior managers of refined tea enterprises, including general manager, deputy general manager, director and manager.

The middle-level managers of refined tea enterprises, including department heads, project leaders, team leaders, etc., total 40 people.

The front-line employees of refined tea enterprises, including production workers, quality inspectors, sales personnel, customer service personnel, etc., total 100 people.

Project Value:

By participating in the customized training program provided by Champ Consulting, refined tea companies will receive the following values:

Enhance the keen insight into the development trend and market demand of refined tea industry, and provide strong guidance for product development and innovation.

Master the relevant regulations and standards on the quality and safety of refined tea products, improve the guarantee level of product quality and safety, and reduce risks and costs.

Learn the successful cases and practical skills of refined tea brand construction and promotion, improve brand awareness and reputation, expand market share, increase revenue and profits.

Understand the best practices and methods of refined tea enterprise management and personnel training, improve the efficiency and effectiveness of internal management, retain and cultivate outstanding talents, and enhance the competitiveness and sustainable development of enterprises.

The customized training program provided by Shangpu Consulting for refined tea companies is not only a professional service, but also a valuable investment. By participating in training, refined tea companies will be able to enhance their core competitiveness, seize the opportunities of industry development, respond to the challenges of market competition, and achieve high-quality development. Shangpu Consulting will maintain a long-term cooperative relationship with refined tea companies and provide them with continuous tracking services and support.