Project background:

An office supplies company is an enterprise specializing in the production and sales of office supplies. Its main products include pens, notebooks, printers, office furniture, etc. The company was established in2000years, after20With the development of the year, it has become one of the leaders in China's office supplies industry, with many well-known brands and a wide range of customers.

Customer pain points:

With the rapid growth of China's office supplies market, the company is facing fierce competitive pressure and challenges of market changes. In order to maintain its competitive advantage and sustainable development, the company needs to improve its own management level, innovation ability and service quality, improve the professionalism and work efficiency of employees, and enhance customer loyalty and satisfaction.

Project purpose:

In 2023, in order to help the company solve the above problems, Shangpu Consulting provided it with a set of customized corporate training service programs, aiming to enhance the company's core competitiveness and market performance through systematic, professional and effective training activities. The specific objectives are as follows:

-Improve the strategic thinking, leadership and decision-making ability of the company's management;

-Train the company's middle-level cadres teamwork, communication and coordination and execution;

-Enhance the professional knowledge, skills and service awareness of the company's front-line employees;

-Establish the company's corporate culture, values and mission;

-Promote trust, cooperation and win-win between the company and its customers.

Research object:

In order to ensure the pertinence and effectiveness of the training program, Champ Consulting conducted a comprehensive research work before the start of the project. The main targets include:

-The company's management: through in-depth interviews to understand the company's development strategy, goals, problems and needs;

-The company's middle-level cadres: through a questionnaire survey to assess the company's management status, organizational structure, process specifications and staffing;

-The company's front-line staff: through on-site observation, analysis of the company's product characteristics, market conditions, customer needs and service quality;

-Customers of the company: Collect feedback, suggestions and expectations of the company's customers through telephone interviews.

Research object:

Total approx.300People, covering all levels and departments of the company.

Project Content:

Based on the results of the survey, Champu Consulting designed a set of training content covering three levels for the company:

-Management training: The main content includes strategic management, leadership improvement, change management, crisis response, etc., using case analysis, role play, group discussion and other methods;

-Middle-level cadre training: the main content includes team building, communication skills, project management, performance appraisal and other aspects, using game interaction, simulation exercises, actual combat guidance and other methods;

-Front-line staff training: the main content includes product knowledge, sales skills, service etiquette, customer relations, etc., using lectures, video presentations, live demonstrations and other ways.

According to the characteristics and needs of different objects, the training content is designed with differentiation and personalization, paying attention to the combination of theory and practice, and emphasizing the interest and interaction of training.

Project Value:

The project duration6A total of months, carried out12The training activities covered all employees of the company. Through training, the company has achieved the following results:

-Improve the strategic thinking, leadership and decision-making ability of the management, and enhance the sensitivity and ability to respond to market changes;

-Cultivate the teamwork, communication, coordination and execution of middle-level cadres, and optimize the management status, organizational structure, process specifications and staffing;

-Enhance the professional knowledge, skills and skills of front-line staff, improve product quality, sales performance and service level;

-Established the company's corporate culture, values and sense of mission, and improved the sense of belonging and loyalty of employees;

-Promote trust, cooperation and win-win between the company and customers, and improve customer satisfaction and loyalty.

According to the company's statistics, within half a year after the training, the company's operating income increased15%Net profit increased.20%, customer satisfaction reached90%Above.

The case of the enterprise training service project provided by Shangpu Consulting for the company fully reflects the professional ability and rich experience of Shangpu Consulting in market research, scheme design, training implementation, etc., and provides valuable solutions for the company. it has laid a solid foundation for its sustainable development.