Project background:

The truck-mounted crane is a kind of equipment that realizes the lifting, rotation and lifting of goods through hydraulic lifting and telescopic system, and is usually assembled on the truck. The truck-mounted crane has the advantages of good mobility, rapid transfer, can integrate lifting and transportation functions, and improve resource utilization. It is widely used in construction, engineering, logistics, mining and other fields. According to statistics,2019The global truck-mounted crane market size in75.6The compound annual growth rate in recent years is about US $billion.6%Left and right. Asia Pacific is the world's largest truck-mounted crane market, accounting for more30%. China is the largest producer and consumer of truck-mounted cranes in the Asia-Pacific region and the world,2020Annual sales of truck-mounted cranes19457Taiwan, year-on-year growth26%。

Customer pain points:

With the growth of market demand and the intensification of competition, the truck-mounted crane industry is facing many challenges and problems, such as product quality, technological innovation, safety management, service level, personnel training and so on. Especially under the influence of the new crown epidemic, the truck-mounted crane industry needs to accelerate the transformation and upgrading, improve the level of intelligence, digitalization and greening, and adapt to market changes and customer needs. For this reason, customers in the truck-mounted crane industry need to seek professional consulting services to help them improve their management capabilities and core competitiveness.

Project purpose:

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich experience in industry research and market research, as well as a professional corporate training service team. According to the actual needs and characteristics of customers in the truck-mounted crane industry, Shangpu Consulting provides customized corporate training services for them, aiming to help customers improve their corporate management level, product quality, technological innovation capabilities, safety production awareness, service quality, etc. So as to enhance customer satisfaction and loyalty, and enhance corporate brand image and market share.

Research object:

The research objects of this project mainly include the following three categories:

-Customers in the truck-mounted crane industry: including enterprises or individuals using truck-mounted cranes in construction, engineering, logistics, mining and other fields, mainly to understand their demand, satisfaction and evaluation of truck-mounted crane products and services.

Competitors in the truck-mounted crane industry: including major domestic and foreign truck-mounted crane production and sales enterprises, mainly to understand their product characteristics, technical level, market strategy, service model, etc.

-Truck-mounted crane industry experts and institutions: including industry associations, research institutions, media, government departments, etc., mainly to understand their development status, trends, problems, suggestions, etc. of the truck-mounted crane industry.

The number of planned research objects of the Project is:

-Clients in the truck-mounted crane industry:100Home

-Truck mounted crane industry competitors:20Home

-Truck mounted crane industry experts and institutions:10Home

Project Content:

The main contents of this project include the following aspects:

-Industry analysis: Analyze the development history, market size, market structure, market characteristics, market demand, market competition, market forecast, etc. of the truck-mounted crane industry, and provide customers with comprehensive industry background and reference information.

-Customer analysis: analyze the basic situation, demand characteristics, purchase behavior, usage habits, satisfaction evaluation, loyalty evaluation, service demand, etc. of customers in the truck crane industry, and provide customers with in-depth customer insights and suggestions.

-Competitor analysis: analyze the basic situation, product characteristics, technical level, market strategy, service mode, etc. of competitors in the truck-mounted crane industry to provide customers with strong competitive intelligence and countermeasures.

-Expert and institutional analysis: Analyze the views and opinions of experts and institutions in the truck-mounted crane industry, and provide customers with authoritative industry guidance and suggestions.

-Enterprise training program design: According to the above analysis results, combined with the professional knowledge and experience of Shangpu Consulting, design a set of enterprise training programs suitable for the actual situation and needs of customers, including training objectives, training content, training methods, training time, training place, training teachers, training effect evaluation, etc.

Project Value:

The main value of this project is reflected in the following aspects:

-Provide customers with comprehensive and in-depth market information of truck-mounted crane industry, help customers understand the current situation and trend of industry development, grasp market opportunities and challenges, and formulate reasonable strategic planning and decision-making.

-Provide customers with profound and detailed customer insight into the truck-mounted crane industry, help customers understand customer needs and expectations, optimize product design and service quality, improve customer satisfaction and loyalty, and increase customer stickiness and reputation.

-Provide customers with powerful and effective competitive intelligence in the truck-mounted crane industry, help customers understand the strengths and weaknesses of competitors, formulate differentiated market strategies and service models, and improve core competitiveness and market share.

-Provide customers with authoritative and professional guidance and suggestions for the truck-mounted crane industry, help customers learn from the views and opinions of experts and institutions, grasp the direction of industry development and policy guidance, and seize opportunities for industry change and innovation.

-Provide customers with customized and efficient corporate training programs to help customers improve corporate management, product quality, technological innovation capabilities, safety awareness, service quality, etc., thereby enhancing corporate image and brand value, and achieving sustainable development and growth.