Project Background

The camera is a device that can transmit images and videos in real time through the network, and is widely used in security monitoring, smart home, video conferencing, visual marketing and other fields. According to statistics,2020The global home camera industry market size in373Billion yuan, the domestic market size is89Billions of dollars. Expected2025The global and Chinese markets reached721/149billion yuan, with a compound annual growth rate14.1%、10.9%。

With the growth of market demand, the camera industry is also facing fierce competition and a rapidly changing technology environment. In order to improve product quality, innovation ability and market competitiveness, camera companies need to continuously strengthen internal management and personnel training, and improve the professional skills and comprehensive quality of employees.

A camera company is a leading domestic provider of video surveillance products and solutions, with a number of independent intellectual property rights and core technologies, and its products cover three major areas: city-level, industry-level and consumer-level. The enterprise is in2020Realized sales revenue in20Billion yuan, year-on-year growth15%At the forefront of the industry. However, the company is also aware of its own problems and challenges, such:

-Insufficient product development capabilities and lack of mastery and application of new technologies, such as artificial intelligence,5Gthe Internet of Things, etc;

-Single marketing strategy, lack of in-depth analysis and customized services for different customer groups and channels;

-Human resource management lags behind, lack of effective incentive mechanism and training system, resulting in high staff turnover rate and low performance;

-Lack of corporate culture construction, lack of clear vision, mission and values, resulting in a lack of sense of belonging and team spirit.

In order to solve these problems, the company decided to seek the help of professional consulting agencies and commissioned Shangpu Consulting to provide customized corporate training solutions.

Customer pain points

According to the communication and research between Shangpu Consulting and the enterprise, it is found that the enterprise has the following main pain points in enterprise training:

-Inadequate analysis of training needs, lack of capacity assessment and training needs survey of employees, resulting in a mismatch between the content and form of training and the actual needs of employees;

-Unreasonable design of training content, lack of attention and feedback on industry dynamics and market trends, resulting in excessive theoretical and outdated training content;

-The selection of training methods is inappropriate, relying too much on traditional classroom teaching and external lecturers, resulting in difficult to evaluate and track training effects, and high training costs;

-The training effect evaluation is not perfect, and there is a lack of regular testing and feedback on the training effect, which makes it difficult to quantify and optimize the training effect.

Project Purpose

The purpose of the project is to provide the enterprise with a set of customized enterprise training solutions, designed to help the enterprise:

-Clarify training objectives and needs, and formulate scientific and reasonable training plans and budgets;

-Design training content and methods suitable for the characteristics of the enterprise and the needs of employees, and improve the quality and efficiency of training;

-Use advanced technology and tools to provide diversified training forms and channels to reduce training costs and risks;

-Establish a sound training effect evaluation system, continuously monitor and improve the training effect, and enhance the training value.

Research object

The research objects of Champ Consulting mainly include the following three categories:

-The top management of the enterprise, including the general manager, deputy general manager, heads of departments, etc., total20People;

-The middle managers of the enterprise, including department managers, supervisors, project leaders, etc., total50People;

-The front-line employees of the enterprise, including R & D personnel, sales personnel, customer service personnel, production personnel, etc., total200People.

Project Content

The project content of Champ Consulting mainly includes the following four stages:

-Demand analysis stage: through questionnaires, in-depth interviews, focus groups and other methods, collect and analyze the training status, problems, objectives and needs of the enterprise, and determine the training topics and scope;

-Content design stage: through literature review, case analysis, expert consultation and other methods, design and compile the training content that meets the characteristics of the enterprise and the needs of employees, including training materials, cases, exercises, etc;

-Mode selection stage: through cost-benefit analysis, risk assessment, technical assessment and other methods, select and recommend training methods suitable for the enterprise, including online training, offline training, mixed training, etc;

-Effect evaluation stage: through examination test, satisfaction survey, behavior observation and other methods, evaluate and feedback the training effect of the enterprise, including knowledge mastery, skill improvement, behavior change, etc.

Project Value

The customized corporate training solution provided by Champu Consulting will bring the following key values to the enterprise:

-Improve the professional skills and comprehensive quality of employees, and enhance their innovation ability and competitiveness;

-Improve product quality and market share, increase customer satisfaction and loyalty;

-Optimize internal management and human resource allocation, reduce staff turnover and management costs;

-Create a good corporate culture and brand image, and enhance employees' sense of belonging and team spirit.