Project Background

An optical transmission equipment company is a high-tech enterprise specializing in the research and development, production and sales of optical communication devices and optical transmission systems. It has a number of independent intellectual property rights and patented technologies. Its products are widely used in telecommunications, mobile, radio and television, Internet and other fields. The company's performance has grown steadily in recent years, and its market share has continued to increase. It has become one of the leading companies in the domestic optical transmission equipment industry.

Customer pain points

With5GWith the development of new technologies such as cloud computing and big data, the optical communication industry is facing huge opportunities and challenges, the market competition is becoming increasingly fierce, and customer needs are increasingly diversified and personalized. In order to adapt to market changes and enhance core competitiveness, the company needs to continuously innovate products and services, improve R & D efficiency and quality, optimize production processes and management systems, and improve sales capabilities and customer satisfaction. However, the company has some problems in personnel training, mainly in the following aspects:

The training system is not perfect, and there is a lack of training planning and curriculum design for different positions, different levels and different stages.

The training content is not practical, lack of analysis and research for industry characteristics, market trends, customer needs, training effect is difficult to translate into job performance.

The training method is inflexible, too dependent on traditional classroom teaching and examination evaluation, and lacks diversified training methods and methods combining online and offline.

The training atmosphere is not strong, employees lack initiative and enthusiasm for training, and training participation and satisfaction are low.

Project Purpose

In order to help the company solve the problems of personnel training and improve the professional quality and comprehensive ability of employees, Shangpu consulting company provides customized training solutions for the company. The main objectives of the programme are:

Establish a sound training system, according to the staff's job responsibilities, development stage, ability needs and other factors, develop a reasonable training plan and curriculum system.

Provide practical training content, combined with industry dynamics, market changes, customer expectations and other factors, design targeted and practical training courses.

Adopt flexible and diverse training methods, use the combination of online and offline methods, use case analysis, role playing, group discussion, simulation exercises and other methods to improve the interaction and interest of training.

Create a positive and good training atmosphere, through incentive mechanism, feedback mechanism, assessment mechanism and other means to improve the training initiative and enthusiasm of employees, improve training participation and satisfaction.

Research object

In order to better understand the company's training status and needs, Champu Consulting conducted research on the following objects of the company:

Senior managers, including general managers, deputy general managers, directors of various departments, etc., mainly understand the company's strategic goals, development plans, talent needs and other aspects of information.

Middle managers, including department managers, supervisors, etc., mainly understand the business situation of each department, workflow, management mode, team building and other aspects of information.

Grass-roots employees, including research and development personnel, production personnel, sales personnel, etc., mainly understand the employee's job responsibilities, work content, ability level, training needs and other aspects of information.

The methods of investigation mainly include:

Interview method, through face-to-face or telephone, in-depth communication with the research object, collect first-hand information.

Questionnaire method, through the design of different types of questionnaires, for different levels of employees to investigate, collect quantitative data.

Observation method, through field visits or video viewing, to observe the employee's work scene, work status, work performance, etc., to collect qualitative data.

The number of research mainly includes:

Interviews: senior management10People, middle managers20People.

Questionnaire object: grass-roots staff200People.

Observation object: grass-roots staff50People.

Project Content

Based on the results of the survey, Champu Consulting designed the following training for the company:

Public courses: including corporate culture, corporate image, professional quality, communication skills, teamwork and other aspects of the content, applicable to all employees.

Professional courses: including optical communication industry knowledge, optical communication product knowledge, optical communication technology knowledge, optical communication market knowledge and other aspects of the content, applicable to different positions of the staff.

Management courses: including target management, performance management, project management, risk management, change management and other aspects of the content, suitable for different levels of managers.

Project Value

The project brings the following values to the company:

It improves the professional quality and comprehensive ability of employees, and enhances their self-confidence and career satisfaction.

Improve the quality and efficiency of products and services, and enhance customer trust and loyalty.

It improves the synergy and innovation of the team and department, and enhances the cohesion and competitiveness of the enterprise.

It improves the brand image and social responsibility of the enterprise, and enhances the influence and credibility of the enterprise.