Project background:

Refrigerated trucks are special vehicles for transporting perishable goods and are the main tools for road cold chain transportation. With the development of food safety, fresh e-commerce and other fields, the demand for refrigerated trucks is growing, but at the same time, it is also facing problems such as lack of talents, backward management, and low service quality. In order to enhance the competitiveness and sustainable development ability of refrigerated truck industry, it is necessary to innovate and improve the personnel training and management of refrigerated truck enterprises.

Customer pain points:

A refrigerated truck enterprise is one of the larger domestic refrigerated truck manufacturers, with a number of brands and series of products, annual sales of more1Ten thousand. The company has a certain reputation and influence in the market, but it also has the following problems:

-The talent structure is unreasonable, lack of high-level technical, management and marketing talents, and the overall quality of employees is low, making it difficult to adapt to market changes and customer needs.

-The training system is not perfect, there is a lack of training programs and courses for different levels, positions and abilities, the training method is single, and the effect is difficult to evaluate and track.

-The management model is backward, the lack of scientific performance appraisal and incentive mechanism, the lack of enthusiasm and sense of belonging of employees, and the high turnover rate, which affects the stability and loyalty of the enterprise.

Project purpose:

The enterprise entrusts Shangpu Consulting Company to provide consulting services on personnel training and management innovation, aiming to achieve the following objectives:

-Establish a talent plan in line with the characteristics of the refrigerated truck industry and the enterprise development strategy, optimize the talent structure, and attract and retain high-quality talents.

-Build a training system covering the whole staff, all-round and whole process, and improve the professional skills, comprehensive quality and service awareness of employees.

-Promote the innovation of management mode, establish ability-oriented performance appraisal and incentive mechanism, and stimulate employees' initiative and creativity.

Research object:

In order to understand the current situation, trends and needs of the refrigerated truck industry, Shangpu Consulting Company adopted a variety of research methods, including literature analysis, Internet search, expert interviews, questionnaires, on-site observation, etc. The research objects mainly include the following categories:

-The total number of senior managers, middle managers and front-line employees of the entrusted enterprise200People.

-Refrigerated truck industry related associations, institutions, experts, scholars, etc.50People.

-Competitors, partners, customers, etc. in the refrigerated truck industry100People.

Project Content:

According to the research results and analysis report, Shangpu Consulting Company has formulated the following project contents for the entrusted enterprises:

-Talent planning: according to the enterprise development strategy and market demand, determine the talent demand, quality and structure, and formulate corresponding recruitment, training, use and retention strategies.

-Training system: according to the level, position and ability of employees, design different training programs and courses, including pre-job training, on-the-job training, special training, etc., and adopt a variety of training methods, such as online training, offline training, practical training, etc., while establishing a training effect evaluation and tracking mechanism.

-Management mode: according to the ability and performance of employees, establish a scientific assessment and incentive mechanism, including goal setting, assessment indicators, assessment cycle, assessment methods, rewards and punishment measures, etc., and realize the transparency and fairness of management through information means.

Project Value:

Through the implementation of this project, the entrusted enterprise has achieved the following values:

-Talent planning: Optimize the talent structure, improve the quality of talents, and provide human resources guarantee for the development of enterprises.

-Training system: Improve the professional skills, comprehensive quality and service awareness of employees, and enhance their career development and satisfaction.

-Management mode: Improve the performance level and work efficiency of employees, stimulate the initiative and creativity of employees, and enhance the competitiveness and profitability of the company.

According to the data of the Cold Chain Committee of the China Federation of Things,2023Cumulative sales of refrigerated trucks in China in the first quarter13445vehicle, compared2022Growth in the first quarter of the year10.3%The refrigerated truck market has warmed up. expected2028In the year, the number of refrigerated trucks is expected to exceed.60Ten thousand. Therefore, the refrigerated truck industry is an industry with broad development prospects. This project provides effective support and help for the entrusted enterprises to occupy a dominant position in the refrigerated truck industry.