Project background:

Floor heating is a new type of heating method, which has the advantages of comfort, health, energy saving and environmental protection. In recent years, it has been widely used and promoted in developed countries and regions such as Europe, America, Japan and South Korea. However, there are still some problems and challenges in China's floor heating market, such as uneven product quality, fierce market competition, low consumer awareness, and imperfect industry standards.

Customer pain points:

The client of Shangpu Consulting Company is an enterprise specializing in the production and sale of floor heating, with its own brand and channel. Customers hope to occupy a larger share and influence in China's floor heating market, improve their brand awareness and loyalty, and enhance their competitive advantage. To this end, customers need to understand the current situation and trends of China's floor heating market, as well as their own positioning and performance in the market, in order to develop a reasonable and effective market strategy.

Project purpose:

20237In January, according to the needs of customers, Shangpu Consulting Company completed a research and competitive strategy research project for China's floor heating market, aiming to provide customers with the following information and suggestions:

-China's floor heating floor market size, structure, distribution, growth rate, driving factors, constraints, etc;

-China's floor heating market consumer characteristics, needs, preferences, purchase behavior, satisfaction, etc;

-The competitive landscape, main competitors, competitive advantages and disadvantages of China's floor heating market;

-Customer's market share, brand image, product quality, channel efficiency, customer satisfaction, etc. in China's floor heating market;

-Opportunities and challenges faced by customers in China's floor heating market, as well as coping strategies and suggestions.

Research object:

Shangpu Consulting Company uses a variety of research methods, including literature research, expert interviews, questionnaires, mysterious customers and so on. The research objects mainly include the following three categories:

-Industry experts: including industry associations, government departments, scientific research institutions, media institutions and other relevant people, a total of interviews10experts;

-Market participants: including senior management, sales, technical personnel, etc. of customers and their main competitors.20The participants;

-Consumers: including individuals or unit consumers who have used or intend to use floor heating floors, a total500questionnaire, and recovered450a valid questionnaire.

Project Content:

According to the research objectives and methods, Shangpu consulting company designed a detailed research plan and tools, and implemented the research activities according to the plan. After collecting and collating a large amount of primary and secondary data, Champ Consulting used statistical research,SWOTResearch, Porter's five forces research and other methods, conducted in-depth research and interpretation of the data, and formed a detailed research report, mainly including the following parts:

-Market status: Introduced the development history, current situation, trend and characteristics of China's floor heating market;

-Market size: the overall size of China's floor heating market, the market size of various products, the market size of various regions, etc;

-Market structure: product structure, price structure, channel structure and consumer structure of China's floor heating market were investigated;

-Market demand: consumer characteristics, demand motivation, preference factors, purchase behavior, satisfaction, etc. of China's floor heating market are investigated;

-Market competition: Research on the competitive landscape, main competitors, competitive advantages and disadvantages of China's floor heating market;

-Customer evaluation: evaluated the customer's market share, brand image, product quality, channel efficiency, customer satisfaction, etc. in China's floor heating market;

-Opportunities and challenges: Investigated the opportunities and challenges faced by customers in my country's floor heating market, such as policy support, technological innovation, consumption upgrades, industry standards, market competition, etc;

-Strategies and Suggestions: Put forward the strategies and suggestions that customers should adopt in China's floor heating market, such as product innovation, brand building, channel expansion, service improvement, etc.

Project Value:

Shangpu Consulting Company provides customers with a comprehensive and in-depth research report on China's floor heating market and competitive strategy research report, providing customers with the following values:

-Help customers to fully understand the current situation and trend of China's floor heating market, grasp market opportunities and challenges, and formulate reasonable and effective market strategies;

-Help customers to conduct in-depth research on their positioning and performance in China's floor heating market, find their own advantages and disadvantages, and improve their competitiveness;

-Help customers deeply understand consumer needs and preferences, optimize their products and services, and improve consumer satisfaction and loyalty;

-Help customers to increase their influence and popularity in China's floor heating market, expand their market share and income, and achieve sustainable development.