Project background:

The chemical industry is an important basic industry of the national economy, involving many downstream fields, such as agriculture, construction, automobile, textile, medicine and so on. With the changes in domestic and foreign market demand and technological progress, the chemical industry is facing fierce competition and challenges, and needs to continuously improve its market competitiveness and innovation capabilities.

Customer pain points:

The customer is a well-known domestic chemical products manufacturer, the main products include fine chemicals, chemical fiber, fertilizer and so on. Customers have a certain scale and influence in the industry, but in recent years by the competitive pressure of domestic and foreign counterparts, market share and profit margins have declined. Customers want to know their competitive position and advantages and disadvantages in the industry, and how to improve their market competitiveness and innovation ability.

Project purpose:

The purpose of this project is to provide the following services to customers:

-Investigate the development status, trends, opportunities and challenges of China's chemical industry;

-Evaluate the market competitiveness of customers in the industry, including market share, product quality, cost efficiency, technical level, brand image, etc;

-Identify the customer's strengths and weaknesses in the industry, as well as potential opportunities and threats;

-Propose strategies for improving the market competitiveness of customers, including product innovation, channel expansion, partner selection, marketing promotion, etc.

Research object:

The research objects of this project include the following two categories:

-Industry experts: including heads or experts of chemical industry associations, research institutions, consulting companies and other related institutions, as well as well-known professors or scholars in the field of chemical products. This project plans to invite10Conduct in-depth interviews with industry experts to understand their views and suggestions on industry development and customer competitiveness.

-Industry participants: including upstream and downstream enterprises in the chemical industry, such as raw material suppliers, equipment manufacturers, end users, etc. This project plan has100A questionnaire survey was conducted by industry participants around the home to collect data on their awareness, satisfaction, and loyalty to their customers' products.

Project Content:

The main contents of this project include the following aspects:

-Industry research: through the collection and collation of public data and information, research the scale, structure, growth rate, profit rate and other indicators of China's chemical industry, as well as the policy, technology, environment and other factors affecting the development of the industry.

-Competitiveness evaluation: by constructing a competitiveness evaluation model, we comprehensively consider the advantages and disadvantages of customers compared with peers in terms of market share, product quality, cost efficiency, technical level, brand image, etc., and give the customer's competitiveness score and ranking in the industry.

-SWOT research: by conducting customerSWOTResearch to identify the advantages customers face in the industry (Strengths), disadvantage (Weaknesses), opportunity (Opportunities) and threats (Threats), and put forward corresponding countermeasures and suggestions.

-Competitiveness promotion strategy: According to the customer's goals and current situation, combined with industry development trends and opportunities, propose market competitiveness promotion strategies for customers, including product innovation, channel expansion, partner selection, marketing promotion, etc., as well as specific implementation steps and expected results.

Project Value:

The value of this project is mainly reflected in the following aspects:

-Provide customers with comprehensive, in-depth and objective industry research and competitiveness assessment, to help customers understand their own position and advantages and disadvantages in the industry, as well as industry development trends and opportunities.

-Provide customers with targeted, feasible, and innovative market competitiveness enhancement strategies to help customers optimize product structure, expand market channels, select partners, and enhance brand image, thereby increasing customers' market share and profit margins.

-Provide customers with professional, considerate and efficient consulting services to help customers solve problems, enhance confidence and achieve goals.