Project background:

Ovens, furnaces and electric furnaces are indispensable equipment in industrial production and are widely used in metallurgy, chemicals, machinery, building materials, electronics and other fields. With the transformation and upgrading of China's economy, the oven, furnace and electric furnace manufacturing industries are facing multiple influencing factors such as market demand changes, environmental protection policy pressures, and technological innovation challenges. How to grasp the industry development trend, improve product quality and efficiency, and enhance market competitiveness, Has become a key issue of concern to enterprises in the industry.

Customer pain points:

A well-known domestic oven, furnace and electric furnace manufacturer (hereinafter referred to as the customer) has a high market share and brand influence in the industry, but in recent years, with the changes in the domestic and foreign market environment, the customer found that they have the following problems:

-The product structure is single, lack of high-end and differentiated products, and it is difficult to meet the individual needs of different customers;

-Insufficient technological innovation capabilities, lack of core technologies and patents, and difficulty in forming technical barriers and competitive advantages;

-Environmental awareness is not strong, product energy consumption is high, pollution emissions are large, it is difficult to adapt to the requirements of carbon neutrality goals and environmental protection policies;

-The market development ability is not strong, the domestic market share is declining, and the international market share is low, so it is difficult to resist the competitive pressure of peers.

Project purpose:

20238In January, the client commissioned Shangpu Consulting Company (hereinafter referred to as Shangpu) to complete a project to enhance the market prospects and competitiveness of China's oven, furnace and electric furnace manufacturing industry. The project aims to provide customers with the following services through in-depth research on the current situation of the industry, development trends, market demand, competitive landscape and other aspects of information:

-Formulate product structure optimization plans that meet customer development goals and strategic positioning, improve product quality and efficiency, and meet the individual needs of different customers;

-Provide innovative suggestions for customers' core technologies and patents, enhance technical barriers and competitive advantages, and enhance product added value;

-Provide product energy conservation and emission reduction programs that meet carbon neutrality targets and environmental protection policies, reduce product energy consumption and pollution emissions, and improve product environmental performance;

-Provide development strategies for domestic and foreign markets, expand market share and influence, and enhance market competitiveness.

Research object:

The research objects of the project include the following three categories:

-Industry experts: including scholars, experts, consultants, etc. in related fields, with authority and professionalism in industry development trends, technological innovation, policies and regulations, etc;

-Industry enterprises: including customers' competitors, partners, upstream and downstream enterprises, etc., with first-line experience and information on industry market conditions, product supply and demand, competitive landscape, etc;

-Industry customers: including customers' existing customers and potential customers, including enterprises in metallurgy, chemical industry, machinery, building materials, electronics and other fields, with direct feedback and opinions on industry product demand, usage and satisfaction.

Project Content:

The main contents of the project include the following aspects:

-Industry status research: through the collection and collation of industry-related data and information, research the development of the industry, market size, production and marketing, operating efficiency and other aspects of the status quo;

-Industry trend research: through the usePESTELModel, Porter's five forces model and other research tools, research industry policies and regulations, economic environment, social environment, technical environment, ecological environment, legal environment and other factors, forecast the development trend and prospects of the industry;

-Market demand research: through the design and implementation of questionnaires, interviews and other research methods, research industry customer product demand characteristics, preferences, changes and other aspects of the situation, to assess the scale and potential of market demand;

-Competitive landscape research: by collecting and sorting out relevant data and information about competitors, investigating competitors' product structure, technical level, market share, competitive strategy, etc., assessing competitors' strengths and weaknesses, and determining the threat level of competitors;

-Competitiveness promotion strategy formulation: According to the industry status quo research, industry development trend research, market demand research, competition pattern research, etc., combined with the customer's development goals and strategic positioning, formulate product structure optimization plans and technological innovation that meet the customer's needs and characteristics Suggestions, energy saving and emission reduction plans, market development strategies, etc., to provide customers with feasible and operational competitiveness enhancement strategies.

Project Value:

The project provides the following value to the customer:

-Provide customers with comprehensive and in-depth industry insights, help customers understand the current situation and development trends of the industry, grasp the opportunities and challenges of the industry, and provide a basis for customers to formulate medium and long-term development plans;

-Provide customers with targeted competitiveness enhancement strategies to help customers optimize product structure, improve product quality and efficiency, meet the individual needs of different customers, and enhance product added value;

-Provide customers with innovative and strong technical innovation suggestions, help customers enhance technical barriers and competitive advantages, and enhance the influence and recognition of products in domestic and foreign markets;

-Provide customers with environmentally friendly energy-saving and emission-reduction solutions to help customers reduce product energy consumption and pollution emissions, improve product environmental performance, and adapt to carbon neutrality goals and environmental policy requirements.