Project background:

Wool is a kind of natural fiber, with excellent heat retention, moisture absorption, permeability, softness and other characteristics, widely used in clothing, home textiles, carpets and other fields. China is the largest wool producer and consumer in the world, but it also faces problems such as declining wool production, low quality, insufficient processing capacity, and weak international competitiveness. In order to improve the development level of China's wool industry, it is necessary to conduct in-depth research and research on market demand and competitiveness.

Customer pain points:

The customer is a well-known domestic wool products production enterprises, mainly engaged in the production and sales of wool textiles. Customers have a certain share in the domestic market, but they have encountered many difficulties and challenges in the international market, such as market access barriers, trade protection measures, and insufficient brand influence. Through market research, customers hope to understand the demand scale, structure, characteristics and trends of China's wool market, as well as the competitiveness of China's wool industry and promotion strategies, so as to formulate more reasonable market development and product innovation programs.

Project purpose:

The purpose of this project is to provide the following services to customers:

-Research on the overall size of China's wool market, market segments, regional distribution, consumer groups, consumption habits and other aspects of data and information.

-Research the demand characteristics and changing trends of China's wool market, including consumer preferences for wool products, demand drivers, purchase channels, purchase frequency and other aspects of the research.

-Research the competition pattern and competitiveness level of China's wool industry, including the scale, product structure, price strategy, brand image, market share and other aspects of the main competitors.

-Investigate the opportunities and challenges facing China's wool industry, including policy environment, technological innovation, international cooperation, and consumption upgrades.

-Put forward suggestions and strategies to enhance the competitiveness of China's wool industry, including product innovation, brand building, channel expansion, marketing and promotion.

Research object:

This project uses a combination of quantitative and qualitative methods to conduct research, the main research objects include:

-Wool producers: through questionnaires and interviews, we can understand the scale, cost and quality of wool production, as well as their views and needs for future development. Number of survey subjects is100Home.

-Wool processing enterprises: through questionnaires and interviews, to understand the wool processing capacity, technical level, product structure, etc., as well as the views and needs of future development. Number of survey subjects is100Home.

-Wool product manufacturers: Through questionnaires and interviews, understand the production scale, product structure, price strategy, etc. of wool products, as well as their views and needs for future development. Number of survey subjects is100Home.

-Wool products sales enterprises: through questionnaires and interviews, to understand the sales scale, channel distribution, market share and other conditions of wool products, as well as the views and needs of future development. Number of survey subjects is100Home.

-Consumers of wool products: Through questionnaires and interviews, we can understand the consumption scale, preference, motivation, channel and frequency of wool products, as well as their views and needs for future development. Number of survey subjects is1000People.

Project Content:

This project mainly includes the following contents:

-Research on the demand scale of China's wool market: through the collection and collation of data from the National Bureau of Statistics, the General Administration of Customs, industry associations and other authoritative institutions, research the overall size and market segment size of China's wool market, as well as the demand distribution of different regions and consumer groups.

-Research on the demand characteristics of China's wool market: Through questionnaires and interviews with consumers of wool products, research on the demand characteristics and trends of China's wool market, including consumer preferences for wool products, demand drivers, purchase channels, purchase frequency and other aspects of the research.

-Research on the competition pattern of China's wool industry: through questionnaires and interviews with wool producers, processing enterprises, product production enterprises and sales enterprises, the competition pattern and competitiveness level of China's wool industry are investigated, including the scale, product structure, price strategy, brand image, market share and other aspects of the main competitors.

-China's wool industry opportunities and challenges research: through the collection and collation of policy environment, technological innovation, international cooperation, consumption upgrading and other aspects of information, research China's wool industry is facing opportunities and challenges, as well as the impact on future development.

-Suggestions for improving the competitiveness of China's wool industry: According to the above research results and the actual situation of customers, suggestions and strategies for improving the competitiveness of China's wool industry are put forward, including suggestions on product innovation, brand building, channel expansion, marketing promotion, etc.

Project Value:

This project provides the following value to the customer:

-Help customers fully understand the demand scale, structure, characteristics and trends of China's wool market, and provide data support for customers to formulate more reasonable market development and product innovation plans.

-Help customers to understand the competition pattern and competitiveness level of China's wool industry, and provide reference for customers to formulate more effective price strategies and brand image.

-Help customers grasp the opportunities and challenges facing China's wool industry, and provide guidance for customers to seize development opportunities and respond to market risks.

-Help customers put forward suggestions and strategies to enhance the competitiveness of China's wool industry, and provide implementation plans for customers to enhance their competitiveness in domestic and foreign markets.