Project background:

Respiratory diseases are common and widespread diseases that affect the trachea, bronchi, lungs and chest, and are one of the main factors that threaten human survival. According to the World Health Organization, about6.5Hundreds of millions of people suffer from chronic obstructive pulmonary disease (COPD), about3.34Hundreds of millions of people suffer from asthma. In China, the prevalence of respiratory diseases is also high, and the demand for respiratory drugs is huge. However, the market for respiratory drugs is also facing challenges such as patent expiration, generic drug competition, policy regulation, and rational drug use. Therefore, it is necessary to understand the current situation and future trends of China's respiratory system drug market, especially in the hospital field, which accounts for a large proportion of drug sales.

Customer pain points:

The customer is a multinational pharmaceutical company that manufactures respiratory drugs. The customer wants to expand its market share and increase its sales revenue in the Chinese hospital sector. However, customers face some difficulties and challenges, such:

-The customer lacks a comprehensive and in-depth understanding of the demand and satisfaction of respiratory system drugs in Chinese hospitals, such as the types, quantities, prices, preferences and expectations of respiratory system drugs used in different hospitals and different departments.

-Customers do not know how to segment and position potential customers in the Chinese hospital sector, such as how to identify key decision makers, influencers and end users of respiratory drugs, and how to develop marketing strategies and tools for different customer groups.

-The customer does not have a clear competitive advantage and differentiation strategy, compared with other competitors in the respiratory system drug market, such as how to highlight the value proposition, clinical effect, safety, cost performance, etc.

Project purpose:

The purpose of this project is to help customers solve the above pain points and achieve the following goals:

-Provide customers with comprehensive and in-depth research on the demand and satisfaction of respiratory system drugs in Chinese hospitals, including current situation, future trends, opportunities and challenges, etc.

-Provide customers with segmentation and positioning strategies for potential customers in the Chinese hospital sector, including identification, classification, profiling and evaluation of different customer groups.

-To provide customers with competitive advantages and differentiation strategies for their products in the respiratory drug market, including the comparison, positioning and promotion of their products.

Research object:

The research object of this project is mainly composed of two groups:

-Hospital group: This group includes people from different regions (eastern, central and western), different levels (primary, secondary and tertiary) and different types (general and Junior College hospitals) of China.300Home Hospital. The sample size was determined using a stratified random sampling method based on the proportion of hospitals in each category.

-Doctor group: This group includes people from different departments (respiratory department, emergency department, intensive care unit, etc.) and different positions (chief physician, deputy chief physician, attending physician, resident physician, etc.) in the selected hospital.1500A doctor. The sample size was determined using cluster random sampling based on the number of physicians in each hospital.

Project Content:

The project mainly includes three parts:

-Data collection: This part mainly uses questionnaire survey method to collect data from survey subjects. The questionnaire design is based on the research objectives, covering the use of respiratory drugs, satisfaction level, preference factors, expectations and other aspects. Data collection is conducted through online platforms (such as WeChat) or offline channels (such as face-to-face interviews), depending on the convenience and willingness of the interviewees.

-Data research: This part mainly uses statistical research methods to investigate the data collected by the questionnaire. Data research includes descriptive research (e. g., frequency distribution, mean, standard deviation, etc.), inferential research (e. g., correlation research, regression research, variance research, etc.), and multivariate research (e. g., factor research, cluster research, discriminant research, etc.). The data survey aims to reveal the demand pattern, satisfaction level, preference factors, expectation factors, etc. of respiratory system drugs in Chinese hospitals, and to segment and position potential customers according to their characteristics and needs.

-Data presentation: This section mainly uses report writing methods to present data research results and provide suggestions to customers. The report structure includes executive summary, introduction, methodology, findings, conclusions, recommendations, limitations, appendices, etc. The reporting style is clear, concise, professional and persuasive.

Project Value:

The value of this project is mainly reflected in providing valuable insight and guidance for customers' business development and marketing strategies in the respiratory drug market in China's hospital sector. The project value can be reflected in the following aspects:

-Help customers understand the demand and satisfaction of respiratory drugs in China's hospitals, as well as the opportunities and challenges of their products in this market.

-Help customers segment and position potential customers in the Chinese hospital field, and optimize customer relationship management and customer loyalty management for different customer groups.

-To help customers establish competitive advantages and differentiation strategies for their products in the respiratory drug market, as well as to enhance the brand awareness, reputation and impact of their products.