Project Background

The door lock controller is the core component of a smart door lock. The door lock can be opened and closed by means of password, fingerprint, face recognition, etc. It has the characteristics of high security, strong convenience, and high degree of intelligence. In recent years, with the popularity of smart homes and increased consumer demand for safety and convenience, the market for door lock controllers has been expanding.2029The year will reach1487Billions of dollars.

Shangpu Consulting Company is a company specializing in market research and consulting services, with rich industry experience and professional team.

20236In January, Shangpu Consulting Company received a commission from a well-known door lock controller manufacturer to conduct in-depth research on the door lock controller market and provide valuable market insights and suggestions.

Customer pain points

As a manufacturer of door lock controllers, customers face the following pain points:

The market competition is fierce, the brand is numerous, the product homogeneity is serious, how to enhance its own brand influence and differentiation competitive advantage?

Consumers have diversified needs and different expectations and preferences for product functions, quality, prices, and services. How to meet the needs of different market segments?

The market environment is changing rapidly, technological innovation is continuous, consumer behavior and shopping channels are also changing, how to grasp market trends and opportunities?

Project Purpose

According to the customer's pain points and needs, the purpose of this project is:

Understand the current situation, scale, structure, competition pattern and development trend of the door lock controller market;

Analyze the consumer's cognition, attitude, preference, purchase behavior and use experience of the door lock controller;

Provide product positioning, price strategy, marketing strategy, channel strategy and other suggestions for different market segments;

Provide customers with viable market expansion solutions and growth strategies.

Research object

The research objects of this project include the following two categories:

B side: including real estate developers, security system integrators, hotel apartment managers and other door lock controller buyers;

C- side: including individual consumers who have used or intend to use the door lock controller.

According to the target market scope and budget limit provided by the customer, the project plans to sample the following number of research objects:

B- side:100home;

C- side:1000People.

Project Content

This project uses a variety of market research methods, including questionnaires, in-depth interviews, panel discussions, field observations, etc., to obtain quantitative and qualitative data and information. The specific contents are as follows:

Questionnaire: through the network survey2or telephone survey3way,Bend andCThe end of the survey respondents issued structured questionnaires to collect data on market demand, product evaluation, purchase behavior, and satisfaction with the use of door lock controllers;

In-depth interviews: through professional interviewing personnel and partialBend andCThe research subjects at the end have an in-depth dialogue to understand their thoughts, feelings, motivations, confusion and other aspects of the door lock controller;

Panel: Inviting a number of representativeBend andCThe research objects at the end participate in group discussions, and a trained host guides them to communicate on relevant topics of the door lock controller and observe their interaction and feedback;

Field observation: through hands-on integrationBend andCThe working and living environment of the research object on the end, and observe the scene, way, problem and other aspects of their use of the door lock controller.

Project Value

The value of this project is reflected in the following aspects:

Provide customers with comprehensive, accurate and objective door lock controller market information, help customers understand the market status and development trends, and provide a basis for decision-making;

Reveal the real needs and preferences of consumers for door lock controllers, help customers optimize product design and functions, and improve product competitiveness and user satisfaction;

Provide customers with targeted market strategy advice, help customers enhance brand awareness and influence, expand market share and growth space;

To provide customers with viable market expansion solutions and growth strategies to help customers grasp market opportunities and challenges to achieve sustainable development.