Project background:

Meltblown cloth is an important non-woven material, mainly used in the production of masks, protective clothing and other medical epidemic prevention materials.2020Since 2010, due to the global outbreak of the new crown epidemic, the market demand for meltblown cloth has increased significantly, but also faces challenges such as insufficient supply, price fluctuations, quality differences, technical barriers and so on. China is the main producer and consumer of meltblown cloth, but the level of industry development needs to be improved, and the market competition is becoming increasingly fierce.

Customer pain points:

The customer is an enterprise specializing in the production and sales of meltblown cloth, with a number of advanced production lines and a high-quality technical team. Customers want to maintain a leading edge in the meltblown cloth industry, enhance brand influence and market share, but lack of in-depth understanding of the industry as a whole and market segments, can not accurately grasp the market demand changes and competitive situation, it is difficult to formulate effective development strategies and marketing strategies.

Project purpose:

20238In January, the customer entrusted Shangpu Consulting Company to provide professional market research services to help them comprehensively analyze the market status, development trend, demand characteristics, competition pattern and other information of the meltblown cloth industry, and provide basis and suggestions for formulating reasonable market positioning, target customers, product strategy, price strategy, channel strategy, promotion strategy and so on.

Research object:

The research objects of this project include the following two categories:

Meltblown cloth downstream customers: mainly masks, protective clothing and other medical protection products manufacturers, as well as hospitals, pharmacies and other end users. Through telephone interviews and online questionnaires, the project collected a total1000valid samples.

Meltblown cloth peer competitors: mainly domestic and foreign enterprises engaged in the production and sales of meltblown cloth, including Sinopec, PetroChina, Jiangsu Jiahe, Guangdong Jinhai and other well-known enterprises. This project collected a total of data through desktop research, in-depth interviews, etc.50valid samples.

Project Content:

This project mainly includes the following aspects:

Meltblown cloth industry overview: This paper introduces the definition, classification, characteristics, application fields and other basic information of meltblown cloth, as well as the development history and current situation of the global and Chinese meltblown cloth industry.

Meltblown cloth industry environmental analysis: analysis of the impact of the development of the meltblown cloth industry macroeconomic environment, policy and regulatory environment, social and cultural environment, science and technology environment and other factors, and the usePESTmodel is summarized.

Meltblown cloth industry market analysis: analysis of the global and Chinese meltblown cloth industry market size, growth rate, regional distribution, segmentation and other aspects of the data, and the use of Porter's five forces model to analyze the competitiveness of the industry.

Meltblown cloth industry demand analysis: analysis of meltblown cloth of the main consumer groups, consumer characteristics, consumer motivation, consumer preferences, consumer demand and other aspects of information, and the useKANOmodels are classified.

Meltblown cloth industry supply analysis: analysis of meltblown cloth of the main production enterprises, production capacity, production costs, production technology, production quality and other aspects of information, and the use of Boston matrix evaluation.

Meltblown cloth industry competition analysis: analysis of meltblown cloth industry competitive landscape, competitors, competitive strategy, competitive advantage and other aspects of information, and the useSWOTmodel is summarized.

Meltblown cloth industry development trend analysis: analysis of meltblown cloth industry development opportunities, development challenges, development direction, development proposals and other aspects of information, and the use of Markov chain model to predict.

Meltblown cloth industry market strategy recommendations: according to the above analysis results, to provide customers with targeted market positioning, target customers, product strategy, price strategy, channel strategy, promotion strategy and other aspects of the proposal, and provide feasibility analysis and implementation plan.

Project Value:

This project provides value to the customer in the following areas:

To help customers fully understand the market status and development trend of the meltblown cloth industry, and provide a reference for them to formulate long-term and short-term development goals and plans.

Help customers deeply analyze the demand characteristics and competitive situation of meltblown cloth industry, and provide guidance for optimizing product structure and quality, enhancing market competitiveness and brand influence.

Help customers to formulate scientific and reasonable market strategies, expand market channels, increase market share, and provide implementation plans for improving market revenue and profits.