Project background:

Electronic measuring instruments are instruments or systems used to measure, study and test various electronic signals and electronic equipment, and are important tools for technological innovation and industrial production. With5GWith the rapid development of emerging fields such as the Internet of Things and new energy vehicles, the demand for electronic measuring instruments is also increasing, and it is also facing challenges such as technological upgrading, international competition, and market segmentation. In order to better understand the market status and development trend of China's electronic measuring instrument industry, Shangpu Consulting Company was commissioned by an internationally renowned electronic measuring instrument manufacturer to carry out a professional market research project.

Customer pain points:

The customer is an electronic measuring instrument manufacturer with a high market share and brand influence in the world. Its main products include oscilloscopes, spectrum research instruments, network research instruments, etc. Customers hope to further expand the Chinese market and increase their sales revenue and market share in China, but they are faced with the following problems:

Lack of in-depth understanding of the Chinese market, not clear about the size of the Chinese market, structure, demand characteristics, competitive landscape, etc;

Lack of an effective entry point for the Chinese market, do not know how to target different segments and customer groups for differentiated product positioning and marketing strategies;

Lack of long-term planning for the Chinese market, do not know how to deal with the Chinese market technology changes, policy changes, competition changes and other factors.

Project purpose:

The purpose of this project is to provide customers with information and advice on the following aspects:

Assess the overall size, growth rate, stage of development, drivers and constraints of China's electronic measuring instrument industry;

To study the scale, structure, demand characteristics and competition pattern of China's electronic measuring instrument industry market segments (by product type, application field, region, etc.);

Identify the purchase behavior, purchase motivation, purchase demand and purchase preference of the main customer groups (by industry, scale, nature, etc.) in China's electronic measuring instrument industry;

Forecast the development trend and opportunities of China's electronic measuring instrument industry in the next five years;

Propose product positioning and marketing strategy recommendations for the Chinese market.

Research object:

This project uses a variety of research methods, including literature research, network data mining, expert interviews, user interviews and so on. The research objects mainly include the following categories:

Electronic measuring instrument manufacturers: including well-known domestic and foreign brands and small and medium-sized enterprises, a total of about50home;

Users of electronic measuring instruments: including educational and scientific research institutions, aerospace enterprises, industrial production enterprises, transportation and energy enterprises, communication enterprises, consumer electronics enterprises, etc.200home;

Electronic measuring instrument industry experts: including industry associations, consulting agencies, research institutions, media, etc., a total of about20Bit.

Project Content:

This project mainly includes the following aspects:

Research on the market size of China's electronic measuring instrument industry: evaluate the overall size and growth rate of the industry, study the development stage and cycle of the industry, and identify the driving factors and constraints of the industry;

Research on the market segments of China's electronic measuring instrument industry: according to the dimensions of product type, application field and region, study the scale, structure, demand characteristics and competition pattern of each market segment;

Research on customer groups in China's electronic measuring instrument industry: identify the main customer groups according to the industry, scale, nature and other dimensions, and study their purchasing behavior, purchasing motivation, purchasing demand and purchasing preference;

Forecast of the development trend of China's electronic measuring instrument industry: forecast the market size and growth rate of the industry in the next five years, study the technological changes, policy changes, competitive changes and other factors affecting the development of the industry, and identify the opportunities and challenges of the industry;

Product positioning and marketing strategy recommendations for China's electronic measuring instrument industry: according to the customer's product characteristics and advantages, put forward product positioning and differentiation strategies for the Chinese market, and put forward marketing strategy recommendations for different market segments and customer groups.

Project Value:

This project provides the customer with the following aspects of value:

Help customers to fully understand the market status and development trend of China's electronic measuring instrument industry, and provide data support and reference for customers to formulate China's market strategy;

Help customers to study the market segments and customer groups of China's electronic measuring instrument industry in depth, and provide direction guidance and operation suggestions for customers to open up new market space and customer resources;

Help customers predict the future development opportunities and challenges of China's electronic measuring instrument industry, and provide forward-looking insights and coping strategies for customers to grasp market changes and competitive advantages;

Help customers to develop product positioning and marketing strategies for the Chinese market, and provide effective solutions for customers to increase sales revenue and market share in the Chinese market.