Project background:

The brake drum is an important part of the automobile braking system, mainly used for rear wheel braking. The quality and performance of the brake drum directly affect the safety and comfort of the car. With the rapid development of China's automobile market, the brake drum market is also showing strong demand.

Customer pain points:

The customer is a well-known domestic brake drum manufacturer, mainly producing high-end brake drum products. The company faces the following problems:

Brake drum market competition is becoming increasingly fierce, domestic and foreign brands have entered the Chinese market, resulting in serious product homogeneity, price competition pressure.

The brake drum technology is updated rapidly, and new brake drum products are constantly emerging, such as carbon ceramic brake drums, aluminum alloy brake drums, etc., which improve the performance and added value of products, and pose a threat to traditional brake drum products.

The market demand for brake drums is diversified. Different types and levels of cars have different requirements for brake drums. Customers have higher expectations for the quality, durability, safety, and environmental protection of brake drums.

Project purpose:

In order to help customers solve the above problems, Shangpu consulting company provides customers with China's brake drum market demand and competitiveness research project, which aims to provide customers with the following objectives through in-depth research on the current situation, trend, demand, competition and opportunities of China's brake drum market:

Understand the scale, structure, growth point and potential of China's brake drum market.

To study the main customer groups, consumption characteristics, purchase behavior and preferences of China's brake drum market.

Evaluate the main competitors, competitive strategies, advantages and disadvantages of the Chinese brake drum market.

Explore emerging technologies, new products and new models in China's brake drum market.

Propose development proposals and strategic planning for China's brake drum market.

Research object:

This project uses a combination of quantitative and qualitative methods to conduct research, the main research objects include:

Brake drum manufacturers: collected through telephone interviews, online questionnaires, etc.xxRelevant information of well-known brake drum manufacturers at home and abroad, including product types, specifications, prices, sales volume, channels, technical level, development plans, etc.

Brake drum dealers: collected through field visits, online questionnaires, etc.xxInformation on brake drum dealers in various regions of the country, including product sources, inventory, sales, profit margins, market share, customer feedback, competition, etc.

Brake drum end users: collected through online questionnaires, social media, etc.xxInformation about end users of brake drums from different regions, types and levels of cars, including purchase motivation, purchase channel, purchase frequency, purchase amount, use evaluation, willingness to exchange, etc.

Project Content:

This project mainly includes the following aspects:

Overview of China's brake drum market: This paper introduces the development history, current situation, scale, structure and growth points of China's brake drum market.

China's brake drum market demand research: study the overall demand and growth rate of China's brake drum market, as well as the demand and characteristics of brake drums in different regions, different types and levels of automobiles.

Research on the competition of China's brake drum market: study the competition pattern and changing trend of China's brake drum market, as well as the product characteristics, price strategy, channel layout and technical level of the main competitors.

Research on China's brake drum market opportunities: research on emerging technologies, new products, new models and other opportunities in China's brake drum market, as well as the unmet and potential needs of customers.

Suggestions for the development of China's brake drum market: according to the research results, provide customers with development suggestions and strategic planning for product development, price positioning, channel expansion, brand building, technological innovation and other aspects of China's brake drum market.

Project Value:

This project provides value to the customer in the following areas:

Help customers fully understand the current situation and trends of China's brake drum market, grasp market opportunities and challenges, and formulate reasonable development goals and strategies.

Help customers to deeply study the demand characteristics and consumption behavior of China's brake drum market, optimize product structure and function, improve product quality and performance, and meet customer needs and expectations.

Help customers to evaluate the competitive situation and rival trends of China's brake drum market, adjust price strategy and channel strategy, and improve market share and competitiveness.

Help customers explore emerging opportunities and potential needs in China's brake drum market, introduce new technologies and new products, expand new models and new fields, and increase product added value and differentiation advantages.

Help customers to enhance brand image and visibility, enhance customer loyalty and reputation, and promote long-term stable development of enterprises.