Project background:

The panel industry is the leader of the optoelectronic industry, involving televisions, computers, mobile phones and other end products. At present, the two mainstream products in the panel market areLCDandOLED，LCDIn terms of price and service life, it is betterOLED, andOLEDIn the blackness, contrast, etc. are betterLCD。

In recent years, with the increase of panel manufacturers in mainland ChinaTFT-LCDproduction capacity, while accelerating the entry into high-generation production lines, driving Chinese mainlandTFT-LCDContinued growth in production capacity. AccordingCCIDdata,2020In, mainland China accounted for aboutTFT-LCDCapacity50%, followed by Taiwan, China, accounting for about25%;The proportion of South Korea is about20%。

InOLEDThe market is currently dominated by South Korea manufacturers. Samsung MatureAMOLEDtechnology and sufficient production capacity have absolute advantages,2020year itsOLEDMarket share reached85.4%, where flexibleOLEDMarket share is also high81.6%。

Shangpu Consulting Company is a consulting organization specializing in industrial market research, with many years of industry experience and professional team. Shangpu Consulting is committed to providing customers with in-depth, comprehensive and accurate market information and analysis, helping customers grasp market opportunities and challenges, and formulate effective strategies and decisions.

Customer pain points:

The customer is a well-known panel manufacturer in China, mainly producingLCDPanel. Customers face the following issues:

In the face of South Korea manufacturers inOLEDstrong competition in the field, customers want to knowOLEDmarket trends and competitive landscape, and assess whether it is necessary to transform or deploy itself.OLEDTechnology.

In the face of other domestic manufacturers inLCDfierce competition in the field, customers want to understand their ownLCDstrengths and weaknesses in the market, and how to enhance their core competitiveness and market share.

In the face of changing end product demand and consumer preferences, customers want to understand the characteristics and changing trends of different end products on panel performance and specifications, and how to meet and lead market demand.

Project purpose:

In 2023, based on the customer's pain points and needs, Shangpu Consulting designed a panel industry market research project for customers to help customers achieve the following objectives:

Understand the development status, scale, structure, trends and forecasts of the global and Chinese panel industry.

UnderstandingLCDandOLEDThe application, market share, technical characteristics, development potential and challenges of the two mainstream products in different end products.

Understand the competitive landscape, key players, competitive strategies, strengths and weaknesses of the panel industry.

Provide customers with development advice and strategic planning for the panel industry, including whether to transform or layoutOLEDTechnology, how to improveLCDTechnology level and market share, how to meet and lead the end product demand, etc.

Research object:

In order to ensure the quality and efficiency of the project, Shangpu Consulting has adopted a variety of research methods, including literature analysis, web search, expert interviews, industry association consulting, business visits, etc. The research objects mainly include the following categories:

authorities and experts in the panel industry, suchCCID、Sigma intell、Omdiaetc. to obtain authoritative data and analysis of the panel industry.

major players in the panel industry, such as BOE, Huaxing Optoelectronics, Samsung,LGto understand the competitive landscape of the panel industry and the competitive strategies of the participants.

Upstream and downstream enterprises in the panel industry, such as upstream material suppliers such as glass substrates, color films and polarizers, as well as downstream end product manufacturers such as televisions, computers and mobile phones, in order to understand the industrial chain and market demand characteristics of the panel industry.

Potential consumers in the panel industry, such as individual users, corporate users, etc., to understand the consumer preferences and demand trends of panel products.

Depending on the scale and timing of the project, Champu Consulting plans to conduct an approximate survey of the above types of research subjects.100interviews or questionnaires.

Project Content:

According to the project purpose and research object, the project content is divided into the following parts:

Overview of global and Chinese panel industry: introduce the definition, classification, development history, development status, scale, structure, trend and forecast of panel industry.

LCD andOLEDProduct Analysis: RespectivelyLCDandOLEDThe two mainstream products are analyzed in depth, including technical principles, technical characteristics, technical development history, technical development status, technical development trends and forecasts.

End product demand analysis: analyze the demand characteristics and changing trends of different end products for panel performance and specifications, including TV, computer, mobile phone and other major end products.

Panel industry competition pattern analysis: analysis of the panel industry competition pattern, including competitiveness model, competitor analysis, competitive strategy analysis.

Panel industry development recommendations and strategic planning: according to the development status and trends of the panel industry, to provide customers with panel industry development recommendations and strategic planning, including whether to transform or layoutOLEDTechnology, how to improveLCDTechnology level and market share, how to meet and lead the end product demand, etc.

Project Value:

Through this project, Champu Consulting will provide the following value to the client:

Help customers fully understand the development status and trends of the global and Chinese panel industry, and grasp market opportunities and challenges.

Help customers gain insightLCDandOLEDThe application and development potential of the two mainstream products in different end products, and evaluate their strengths and weaknesses in each market segment.

Help customers gain an in-depth understanding of the competitive landscape of the panel industry and the competitive strategies of participants, and identify their position and competitive advantages in the panel industry.

Help customers to develop panel industry development proposals and strategic planning, including whether to transform or layoutOLEDTechnology, how to improveLCDTechnology level and market share, how to meet and lead the end product demand, etc.

Help customers to improve their own market research capabilities and service levels, to provide customers with high-quality, high-efficiency, high-value market research services.

Help customers enhance their brand image and market influence, and win more market opportunities and partners for customers.

Project Summary

This project is a panel industry market research project provided by Shangpu Consulting for a well-known panel manufacturer in China, aiming to help customers fully understand the development status and trends of the global and Chinese panel industry, and evaluate their own performance inLCDandOLEDThe advantages and disadvantages of the two mainstream products, and formulate the development suggestions and strategic planning of the panel industry. This project uses a variety of research methods, the panel industry authorities and experts, major participants, upstream and downstream enterprises, potential consumers and so on.100interviews or questionnaires. This project provides the following value to the customer:

Comprehensive understanding of the global and Chinese panel industry development status and trends, grasp the market opportunities and challenges.

In-depth understandingLCDandOLEDThe application and development potential of the two mainstream products in different end products, and evaluate their strengths and weaknesses in each market segment.

In-depth understanding of the competitive landscape of the panel industry and the competitive strategies of participants, identify their own position and competitive advantage in the panel industry.

Develop recommendations and strategic planning for the development of the panel industry, including whether to transform or layoutOLEDTechnology, how to improveLCDTechnology level and market share, how to meet and lead the end product demand, etc.

Improve their own market research capabilities and service levels, to provide customers with high-quality, high-efficiency, high-value market research services.

Enhance its own brand image and market influence, and win more market opportunities and partners for customers.

This project is a high-level industrial market research case provided by Shangpu Consulting Company for customers, demonstrating the professional ability and service level of Shangpu Consulting Company in the field of industrial market research. Shangpu Consulting looks forward to cooperating with more customers in the industrial field and providing customers with more valuable market research services.