Project background:

The printing industry is an important part of China's national economy, with an annual output value of more than one trillion yuan, ranking second in the world. The printing market has developed a variety of printing methods, such as offset printing, gravure printing, flexo printing, embossing, digital printing, screen printing, etc. Among them, offset printing has become the main printing method in China's printing market, with a market share of about 55%, followed by gravure printing, flexo printing, embossing, digital printing and screen printing.

Customer pain points:

Shangpu Consulting Company is a consulting organization specializing in industrial market research, with many years of industry experience and professional team. The client of Shangpu Consulting Company is a large-scale printing enterprise, mainly engaged in the production and service of offset printing and flexo printing. The main problems faced by customers are:

The printing industry is highly competitive and customer needs are changing. How to improve their market competitiveness and profitability?

The printing industry is affected by the development of electronic media and the Internet, how to adapt to market changes and customer needs?

Printing industry has the problem of environmental pollution and waste of resources, how to achieve green environmental protection and sustainable development?

Project purpose:

In order to help clients solve the above problems, Shangpu Consulting has carried out a project on the market research of the printing industry, aiming:

Understand the development status, trends, scale, structure, competitive landscape and other basic information of the printing industry;

Analyze the characteristics, needs, opportunities and challenges of the customer's market segment;

Put forward suggestions for customer's market strategy, marketing strategy, product optimization, service innovation and so on.

Research object:

The research objects of this project include the following two categories:

Industry experts: including heads or experts of China Printing and Equipment Industry Association, Keyin Media and other industry organizations and media, as well as scholars or professors in related fields;

Industry participants: all kinds of printing enterprises or institutions, including customers themselves and their competitors, upstream and downstream partners, potential customers, etc.

A total of 30 industry experts and 50 industry participants were interviewed for the project.

Project Content:

This project mainly includes the following aspects:

Environmental analysis of the printing industry: analysis of policies and regulations, economic situation, technological progress, social and cultural factors affecting the development of the printing industry;

Printing industry market analysis: analysis of the printing industry market size, market structure, market demand, market characteristics, etc;

Printing industry competition analysis: analysis of the printing industry competition pattern, competitive strategy, competitive advantage, competitive disadvantage, etc;

Printing industry market segment analysis: analysis of the development status, development trend, development potential, development difficulties, etc. of the offset printing and flexo printing market segments where customers are located;

Printing industry development trend forecast: predict the future development direction of the printing industry, development goals, development opportunities, development challenges, etc;

Printing industry market strategy recommendations: put forward for the customer's market positioning, market objectives, market strategy, market action and other recommendations.

Project Value:

This project provides value to the customer in the following areas:

Help customers to fully understand the development status and trends of the printing industry, and provide strong data support and theoretical basis for customers' decision-making;

Help customers deeply analyze the characteristics and needs of their own market segments, and provide useful reference and enlightenment for customers' product optimization and service innovation;

Help customers to clarify their own market positioning and goals, and provide professional advice and guidance for customers to formulate reasonable and effective market strategies and marketing strategies;

Help customers improve their market competitiveness and profitability, and lay a solid foundation for their long-term development and sustainable development.