Project Background

Solar water heater is a kind of equipment that uses the principle of solar thermal conversion to convert solar energy into heat energy and provide hot water for people's life. Solar water heater has the advantages of energy saving, environmental protection, safety and economy, and is a renewable energy product in line with national industrial policy and environmental protection policy.

China is the world's largest solar thermal application market, but also the largest solar collector manufacturing center.

With the acceleration of urbanization, the advancement of new rural construction, and the improvement of people's quality of life, the market demand for solar water heaters continues to grow. At the same time, with the progress and innovation of technology, solar water heater products are also showing a diversified, intelligent, integrated and other development trends.

Champu Consulting is a company specializing in market research, investment consulting,IPOagencies that provide services such as consulting, have14Years of industry experience and rich customer resources. Shangpu consulting company has in-depth research and extensive cooperation in the solar energy industry, and has provided professional market research services for many solar energy enterprises.

Customer pain points

A well-known solar water heater company (hereinafter referred to as the customer) is a company specializing in the design, production, sales and service of solar water heater products. It has multiple brands and series of products, covering different application fields such as low temperature, medium temperature and high temperature. Customers in the domestic market has a high share and popularity, but also actively explore the international market, products are exported to Europe, America, Southeast Asia and other countries and regions.

The main problems faced by customers are:

With the intensification of competition in the industry, customers need to be more aware of market dynamics and consumer needs in order to develop more effective marketing strategies and product innovation programs.

With the development of technology and the improvement of consumers' requirements for environmental protection, energy saving and comfort, customers need to master the development trend of industry technology and the application of cutting-edge technology, so as to enhance the competitiveness and added value of products.

With the increase of national policy support and subsidies for the new energy industry, customers need to understand the relevant policy provisions and implementation, so as to reasonably plan the investment direction and scale.

Project Purpose

20237In January, in order to help customers solve the above problems, Shangpu Consulting Company undertook a solar water heater market research project entrusted by customers, aiming to provide customers with the following contents:

Market size, structure, distribution, growth trend and forecast of solar water heater industry;

The competitive landscape of the solar water heater industry, the market share of major companies, product characteristics, marketing strategies and development trends;

Consumer characteristics, demand analysis, purchase behavior, usage habits and satisfaction evaluation of solar water heater industry;

Solar water heater industry technology development status, trends and cutting-edge technology application cases;

Policy environment, policy implications and policy recommendations for the solar water heater industry.

Research object

The research objects of this project mainly include the following three categories:

Relevant experts, scholars, and heads of associations in the solar water heater industry, through interviews or questionnaires, understand the development status, trends and problems of the industry, as well as their views and suggestions on the industry.

The main manufacturers, distributors, installers, etc. in the solar water heater industry understand the basic situation, market situation, product situation, marketing situation and development plan of the enterprise through interviews or questionnaires.

The end consumers of solar water heaters, through interviews or questionnaires, understand the basic situation of consumers, purchase motivation, selection criteria, use experience and satisfaction.

Project Content

The main contents of this project include the following aspects:

Market Analysis: Analyze the market size, structure, distribution, growth trend and forecast of the solar water heater industry.

Competitive analysis: analysis of the competitive landscape of the solar water heater industry, the market share of major enterprises, product characteristics, marketing strategies and development trends.

Consumer analysis: analysis of the solar water heater industry consumer characteristics, demand analysis, purchase behavior, usage habits and satisfaction evaluation.

Technical analysis: analysis of the solar water heater industry technology development status, trends and cutting-edge technology application cases.

Policy Analysis: Analyze the policy environment, policy impact and policy recommendations of the solar water heater industry.

Conclusions and Suggestions: Summarize the main research results of this project, and put forward targeted market strategies and product innovation suggestions according to customer needs.

Project Value

This project provides value to the customer in the following areas:

Help customers to fully understand the market status and development trend of solar water heater industry, and provide basis for customers to formulate medium and long-term strategic planning;

Help customers understand the competitive landscape of the solar water heater industry and the advantages and disadvantages of major companies, and provide reference for customers to enhance market competitiveness and brand influence;

Help customers accurately grasp the consumer demand and purchase behavior of the solar water heater industry, and provide guidance for customers to optimize product structure and marketing strategy;

Help customers to master the technology development trend and cutting-edge technology application of solar water heater industry, and provide support for customers to strengthen product innovation and technology upgrading;

Help customers understand the policy environment and policy impact of the solar water heater industry, and provide advice for customers to avoid policy risks and grasp policy opportunities.