Project background:

The driving recorder is a device that can record the images and sounds of the vehicle during driving. It has the functions of safeguarding the rights and interests of drivers, handling traffic disputes, and improving driving safety. With the increase of car ownership and the improvement of driving safety awareness, the demand for driving recorders is also growing. Global tachograph market size is expected2027The year will reach44.94Billions of dollars. China is the world's largest tachograph market, accounting for about40%。

Customer pain points:

A domestic well-known automotive electronics manufacturers, the main production and sales of tachograph, navigator, reversing radar and other products. The manufacturer is facing fierce market competition and needs to understand industry trends, consumer demand, competitor strategies and other information in order to develop effective marketing strategies and product innovation programs.

Project purpose:

20236In January, the manufacturer commissioned a tachograph market research project with the aim of providing the manufacturer with the following information through professional market research methods:

-Industry status and development trends: including market size, growth rate, regional distribution, product structure, technical level, policies and regulations, etc;

-Consumer analysis: including consumer characteristics, purchase motivation, preference needs, usage habits, satisfaction, etc;

-Competitive landscape analysis: including competitor status, market share, product advantages and disadvantages, marketing strategy, development trends, etc;

-Market opportunity and challenge analysis: including potential demand points, growth space, innovation direction, risk factors, etc.

Research object:

This project uses a combination of quantitative and qualitative methods to investigate the following objects:

-Industry experts and authorities: obtain industry macro data and professional views through in-depth interviews and literature collection;

-Industry insiders and competitors: obtain basic information and strategic intentions of competitors through telephone interviews and online questionnaires;

-Consumer groups: through online and offline questionnaires and mysterious customer method, to obtain consumer purchase behavior and use feedback.

Project Content:

This project mainly includes the following contents:

-Project start-up phase: clear project objectives, scope, timetable, budget, etc., and develop detailed research programs and work plans;

-Data collection stage: according to the research plan, use different data sources and research tools to collect first-hand and second-hand data, and carry out data cleaning and sorting;

-Data analysis phase: the use of statistical analysis,SWOTanalysis,PESTAnalysis and other methods to summarize, analyze, interpret and verify the collected data;

-Report writing stage: according to the results of data analysis, write a market research report with clear structure, complete content and rigorous logic, and put forward targeted suggestions and strategies;

-Report delivery stage: submit market research report to customers, and report interpretation and answer questions to ensure customer satisfaction.

Project Value:

This project provides the following value to the customer:

-Help customers fully understand the current situation and development trend of the driving recorder industry, and provide strong data support for customers' strategic decisions;

-Help customers to deeply analyze the needs and preferences of consumers, and provide useful reference for customers' product innovation and marketing strategies;

-Help customers clearly identify the strengths and weaknesses of competitors and strategic intentions, and provide effective guidance for customers' competitive advantage and market share improvement;

-Help customers identify market opportunities and challenges, and provide feasible suggestions and strategies for customers' future development direction and risk avoidance.

This project has demonstrated its professional ability and service level in the field of market research for Shangpu Consulting Company, won a good reputation and reputation for the company, and expanded more potential customers and partners for the company.