Project BackgroundCold chain logistics of agricultural products refers to the use of temperature control technology and equipment to ensure that agricultural products are always in a suitable temperature environment in the whole process of production, processing, storage, transportation and sales, so as to ensure the quality and safety of agricultural products. Cold chain logistics of agricultural products is an important part of agricultural modernization and an important means to ensure national food security and people's quality of life. With the rapid development of China's economy and society, people's consumption demand and quality requirements for agricultural products continue to improve, and the market potential and social value of agricultural products cold chain logistics have become increasingly prominent. In 2022, the scale of China's agricultural products cold chain logistics market reached 0.48 trillion yuan, and is expected to reach 0.87 trillion yuan in 2025, with an average annual compound growth rate of 12.3.

The entrusting party is an enterprise specializing in the cold chain logistics of agricultural products. Its main business includes the procurement, processing, storage, transportation, and distribution of agricultural products. Its service targets include agricultural product producers, wholesalers, retailers, and catering companies. The client has many years of experience and accumulation in the cold chain logistics industry, has a professional team and a set of perfect management system, to provide customers with efficient, safe and high-quality cold chain logistics services. At present, the client has a number of cold storage and refrigerated trucks in East China, South China, North China and other regions, covering a number of agricultural products, such as fruits, vegetables, meat, aquatic products and so on.

Customer pain pointsThe main problems and challenges faced by the client are as follows:

Industry competition is becoming increasingly fierce, homogenization phenomenon is serious, customer service quality and price requirements continue to improve, resulting in the client's profit margins are compressed, market share is eroded.

The unbalanced development of the industry and the large differences in cold chain logistics infrastructure and service capabilities in different regions and categories have limited the business layout and operational efficiency of the client and cannot fully meet the diversified needs of customers.

Industry standards and supervision are not perfect, and the quality and safety risks of cold chain logistics are high, which affects the business reputation and customer satisfaction of the client, and can not establish a stable cooperative relationship and reputation.

The lack of industry innovation and transformation, and the relatively backward technical level and service mode of cold chain logistics have restricted the business growth and competitiveness of the client, unable to adapt to market changes and the upgrading of customer needs.

Project Purpose: The main objectives of this project are:

Through the market research of the cold chain logistics industry of agricultural products, we have a comprehensive understanding of the development status, competition pattern, development trend, customer demand, policy environment, etc. of the industry, and provide the client with a comprehensive insight into the cold chain logistics industry.

Through the analysis of the client's business status, strengths, weaknesses, opportunities, threats, etc., to provide the client with an objective assessment of the cold chain logistics business.

Through the client's business objectives, development direction, strategic focus, etc., for the client to provide cold chain logistics business development planning.

Through the optimization of the client's business layout, operation mode, service quality, technological innovation, risk control, etc., to provide the client with the development strategy of cold chain logistics business.

Research object: The research objects of this project include the following categories:

The main participants in the agricultural product cold chain logistics industry, including cold chain logistics companies, cold chain equipment manufacturers, cold chain technology providers, cold chain logistics associations, cold chain logistics experts, etc., understand the industry through interviews, questionnaires, data collection, etc. The development status, competition pattern, development trend, technical level, industry standards, industry issues, etc.

The main customers of the agricultural cold chain logistics industry, including agricultural producers, wholesalers, retailers, catering enterprises, etc., through interviews, questionnaires, data collection and other ways to understand the customer's demand characteristics, selection criteria, satisfaction, loyalty, improvement suggestions and so on.

The main regulators of the agricultural cold chain logistics industry, including the Ministry of Agriculture, the Ministry of Commerce, the Ministry of Communications, the Food and Drug Administration and other relevant government departments, through interviews, questionnaires, data collection and other ways to understand the policy environment, regulatory requirements, support measures, development planning and so on.

Project Content: The main contents of this project include the following aspects:

Agricultural cold chain logistics industry market research, including market size, market structure, market distribution, market growth, market potential and other aspects of the analysis.

The competition analysis of agricultural products cold chain logistics industry, including the analysis of competition pattern, competitiveness evaluation, competition strategy, competition trend and so on.

Analysis of the development of agricultural products cold chain logistics industry, including development trends, development drivers, development obstacles, development opportunities, development threats and other aspects of the analysis.

Customer analysis of agricultural products cold chain logistics industry, including customer segmentation, customer demand, customer behavior, customer satisfaction, customer loyalty, customer feedback and other aspects of the analysis.

Agricultural cold chain logistics industry policy analysis, including policy environment, policy requirements, policy impact, policy recommendations and other aspects of the analysis.

Analysis of the current business situation of the entrusting party, including business overview, business advantages, business disadvantages, business problems and other aspects of the analysis.

Analysis of the client's business objectives, including business vision, business mission, business objectives, business indicators, etc.

Analysis of the client's business planning, including analysis of business direction, business priorities, business steps, business expectations, etc.

Client business strategy analysis, including business layout, business model, business quality, business innovation, business risk analysis.

Project Value: This project provides value to the principal in the following areas:

It provides the client with a comprehensive insight into the cold chain logistics industry, helps the client understand the opportunities and challenges of the industry development, grasp the industry development trend and customer demand changes, and formulate business strategies and plans that meet the industry development and customer needs.

It provides the client with an objective assessment of the cold chain logistics business, helps the client to understand its own business advantages and disadvantages, finds the problems and risks of the business, and puts forward suggestions and measures for business improvement.

It provides the client with the development plan of cold chain logistics business, helps the client to clarify the development goals and indicators of the business, formulate the development direction and focus of the business, and plan the development steps and expectations of the business.

It provides the client with the development strategy of cold chain logistics business, helps the client to optimize the layout and mode of business, improve the quality and efficiency of business, enhance the innovation and competitiveness of business, and reduce the risk and cost of business.

It provides the client with the value enhancement of the cold chain logistics business, helps the client to improve customer satisfaction and loyalty, increases customer reputation and recommend, expands customer coverage and penetration, increases market share and income, and promotes the sustainable development of the enterprise.