Project Background

Silver is a soft white transition metal with high electrical conductivity, thermal conductivity and reflectivity. It is widely used in industry, electronics, jewelry, silverware and investment.2020The global silver mineral production in2.5Mexico is the largest silver producer, followed by Peru, China, Russia and Chile. expected2028In 2010, the size of the global silver market will exceed5%compound growth rate.

Shangpu Consulting Company is a company specializing in market research and management consulting services, with many years of industry experience and professional team. The clients of Shangpu Consulting include government agencies, financial institutions, manufacturing enterprises, service enterprises and so on.

Customer pain points

The client is a silver mining and processing company that wants to enter the international market and increase the competitiveness and brand awareness of its products. However, the company lacks an in-depth understanding of the global silver market and is not clear about the market's needs, size, trends, competitors and opportunities. Therefore, the company commissioned a project on market research and competitiveness analysis of the white banking industry.

Project Purpose

The purpose of the project is to provide the customer with the following information:

Overview of the global silver market, including market size, structure, distribution, growth rate, etc;

Key drivers and restraints of the global silver market;

The main application areas and consumer groups of the global silver market;

Major competitors in the global silver market and their product characteristics, prices, sales volume, market share, etc;

Key opportunities and challenges in the global silver market;

Competitiveness evaluation and analysis of advantages and disadvantages of clients in the global silver market;

Client's development strategies and recommendations in the global silver market.

Research object

The project's research objects include the following two categories:

One is the major players in the global silver market, including producers, processors, traders and investors;

The other category is the main consumers of the global silver market, including industrial users (such as electronics, photography, catalysts, etc.), jewelry users and investment users.

The project plans to conduct at least100valid questionnaires or in-depth interviews.

Project Content

The content of the project mainly includes the following aspects:

Market research: through the collection and analysis of a variety of secondary data (such as official statistics, industry reports, news reports, etc.) and first-hand data (such as questionnaires, in-depth interviews, etc.), a comprehensive and systematic study of the global silver market, the basic situation of the market, demand analysis, supply analysis, price analysis, competition analysis, etc;

Competitiveness analysis: by applying Porter's five forces model,SWOTAnalysis, value chain analysis and other tools to evaluate the competitiveness of customers in the global silver market, to find out the advantages, disadvantages, opportunities and threats of customers;

Development strategies and suggestions: According to the results of market research and competitiveness analysis, provide customers with targeted development strategies and suggestions, including product positioning, target market, channel selection, marketing strategies, partners, etc.

Project Value

The value of the project is mainly reflected in the following aspects:

Provide customers with detailed and accurate information on the global silver market, help customers understand the current situation and future trends of the market, and provide a basis for customers to formulate reasonable development goals and plans;

Provide customers with objective and professional competitiveness assessment, help customers understand their own strengths and weaknesses, and provide guidance for customers to formulate effective competitive strategies;

Provide customers with practical development strategies and suggestions, help customers seize market opportunities and respond to market challenges, and provide support for customers to enhance product competitiveness and brand awareness;

It provides a high-quality and high-value service for Shangpu Consulting Company, enhances the professional image and reputation of Shangpu Consulting Company in the field of market research and management consulting, and provides opportunities for Shangpu Consulting Company to expand more customers and business.