Project background:

Robot reducer is one of the core components of industrial robots, and its performance and quality directly affect the motion accuracy and stability of the robot. At present, the global robot reducer market is mainly monopolized by Japanese companies, and domestic companies have a large gap in technology, brand, and channels, and the market share is insufficient.30%. With the rapid growth of domestic demand for industrial robots, there is huge space and potential for domestic substitution.

Customer pain points:

The customer is a domestic enterprise specializing in the research and development, production and sales of robot reducers, with independent intellectual property rights of harmonic reducers andRVReducer products. Through market research, customers hope to understand the development status, market scale, competition pattern, technical level, user demand and other information of the robot reducer industry at home and abroad, so as to provide a basis for the formulation of market strategy and marketing plan.

Project purpose:

This project aims to provide customers with the following contents through professional market research methods:

Robot reducer market analysis: including global and Chinese market size, growth rate, demand, supply and demand structure, regional distribution, segmentation, etc;

Analysis of the competitive landscape of robot reducers: including the basic situation, product structure, technical level, market share, channel layout, competitive advantage, etc. of major global and Chinese companies;

Robot reducer user analysis: including user industry distribution, user size distribution, user purchase behavior, user satisfaction, user demand characteristics;

Robot reducer industry development trend analysis: including industry development drivers, constraints, development direction, development goals, etc;

Robot reducer market strategy recommendations: including market positioning, target market selection, product strategy, price strategy, channel strategy, promotion strategy, etc.

Research object:

This project uses a variety of research methods, including literature collection and analysis, expert interviews, questionnaires, on-site observation and so on. The research objects mainly include the following three categories:

Industry associations and government departments: understand industry policies and regulations, industry standards, industry statistics, etc;

Industry enterprises and experts: understand the current situation of the industry, competition, technical level, development trends, etc;

Industry users and potential users: understand user demand, buying habits, use experience, satisfaction, etc.

Project Content:

Project start-up: communicate with customers to confirm the project objectives, scope, content, methods, time, budget, etc., formulate project plans, allocate project resources, and sign project contracts;

Project implementation: according to the project plan, collect and analyze literature, design research plans and questionnaires, organize research teams, carry out expert interviews, questionnaires, on-site observation, etc., collect and sort out research data;

Project analysis: quality inspection, coding, entry, cleaning, statistical analysis of research data, applicationSWOTAnalysis, Porter's Five Forces Analysis,PESTAnalysis and other tools to form the first draft of the research report;

Project report: review, revise, improve and produce the first draft of the research report.PPTand charts, report research results and suggestions to customers, solicit customer opinions and feedback, adjust and optimize according to customer needs, and submit the final research report;

Project evaluation: conduct project summary and evaluation with customers, collect customer satisfaction and opinions and suggestions, and carry out project archives and knowledge management.

Project Value:

This project provides the following value to the customer:

Help customers to fully understand the development status and future trends of the robot reducer industry, and provide reference for customers to formulate long-term development strategies;

Help customers deeply analyze the scale, structure, characteristics and changes of the robot reducer market, and provide decision support for customers to grasp market opportunities and challenges;

Help customers clearly understand the competitive landscape of the robot reducer industry and the situation of competitors, and provide guidance and suggestions for customers to formulate effective competitive strategies;

Help customers deeply understand the demand, purchase behavior and use experience of robot reducer users, and provide market basis for customers to provide products and services to meet the needs of users;

Help customers to develop market strategies and marketing plans for target markets and target users, and provide landing solutions for customers to increase market share and brand influence.