Project Background

CommercialPOSIt is a mobile point-of-sale terminal used to provide non-cash settlement services, which is widely used in retail, catering, hotel, medical and other industries. With the development of diversified payment methods such as mobile payments and digital currencies, commercialPOSMachines are also constantly upgrading and innovating, from the traditional fixed, needlePOSmachine, developed to intelligent, support for dual offline paymentPOSmachine to meet the needs of different scenarios and customers.

Shangpu Consulting is a company specializing in industrial market research and consulting services, with many years of industry experience and professional team. Shangpu Consulting Company Received a Well-known Commercial Company in ChinaPOSThe machine manufacturer's commission requires the Chinese commercial.POSIn-depth research and analysis of the market to understand the market size, competitive landscape, customer needs, development trends and other aspects of the situation, to provide a basis for the formulation of reasonable market strategies and marketing programs.

Customer pain points

Lack of customers for commercial ChinaPOSA comprehensive and accurate understanding of the market is unclear about the potential, opportunities and risks of the market.

Customers face fierce competition from home and abroad, and need to understand the strengths and weaknesses of competitors, as well as their own competitiveness and differentiation strategies.

Customers need to understand customer needs and preferences in different industries and market segments, as well as the key factors that influence customer decisions, in order to provide products and services that are more in line with customer needs.

Customers need to understand businessPOStrends and changes in the market, as well as the impact of policy, technology, and the environment in order to grasp market dynamics and opportunities.

Project Purpose

Evaluate Commercial ChinaPOSThe scale, structure, growth rate and other basic information of the machine market, and forecast the market development trend in the next five years.

Analysis of Commercial ChinaPOSThe competitive landscape of the machine market, identifying major competitors, and evaluating their product, price, channel, marketing and other aspects of the strengths and weaknesses.

Study customer needs and preferences in different industries and market segments, analyze customer buying behavior and decision-making processes, and make targeted product and service recommendations.

Explore Commercial ChinaPOSdevelopment opportunities and challenges of the market, analysis of policy, technology, environment and other factors, and put forward the corresponding countermeasures.

Research object

The survey includes the following two categories:

CommercialPOSMachine manufacturers: including domestic and foreign well-known brands and small and medium-sized enterprises, a total20Home.

CommercialPOSMachine users: including retail, catering, hotel, medical and other industries, according to different industries and scale of stratified sampling, a total.200Home.

Research methods include the following two:

Desktop research: Collect and organize relevant second-hand data and information through the Internet, databases, reports, literature and other channels to understand the basic situation and development trends of the market.

Field interviews: conduct in-depth communication and exchange with survey subjects through telephone, email, video, etc. to obtain first-hand data and information, as well as views and opinions on the market.

Project Content

The project includes the following four aspects:

Market Status: Introduction to Commercial ChinaPOSThe classification, characteristics, development history and other basic information of the machine market, as well as the market size, structure, growth rate and other data indicators, and forecast the market development trend in the next five years.

Competitive Analysis: Analyzing Commercial ChinaPOSThe competitive landscape of the machine market, identifying major competitors and assessing their product, price, channel, marketing and other aspects of the strengths and weaknesses, as well as market share and competitiveness.

Customer analysis: study customer needs and preferences in different industries and market segments, analyze customer purchase behavior and decision-making process, and make targeted product and service recommendations.

Opportunities and Challenges: Exploring Commercial ChinaPOSdevelopment opportunities and challenges of the market, analysis of policy, technology, environment and other factors, and put forward the corresponding countermeasures.

Project Value

The project value includes the following aspects:

Help customers fully understand China businessPOSThe current situation and future development trend of the machine market provide the basis for formulating reasonable market strategy and marketing plan.

Help customers in-depth analysis of commercial ChinaPOSThe competition pattern of the machine market, clear its own advantages and disadvantages, as well as the trends and strategies of competitors, to provide reference for its competitiveness and differentiation advantages.

Help customers gain insight into customer needs and preferences in different industries and market segments, and provide advice on products and services that better meet customer needs.

Helping customers discover business in ChinaPOSThe development opportunities and challenges of the machine market provide guidance for them to grasp the market dynamics and opportunities.