Project Background

Soybean milk powder is a kind of powdered instant beverage made from soybean, which has the characteristics of health, nutrition and convenience. Soybean milk powder has a long history and a wide range of consumer groups in China, is a traditional plant protein beverage. In recent years, with the increase of consumer demand for healthy food, the market scale of soybean milk powder industry is also expanding. According to the data of Shangpu consulting,2020The market size of China's soybean milk powder industry reached3164.6Billion yuan, year-on-year growth14.7%。

Customer pain points

The client of Shangpu Consulting is an enterprise that produces soybean milk powder. Its main products include original soybean milk powder, black soybean milk powder, red jujube soybean milk powder and other flavors. The main problems faced by customers are:

Soymilk powder industry competition is fierce, the market share is Weiwei, Yonghe and other well-known brands occupy, customers lack of brand influence and loyalty;

Soybean milk powder product homogeneity is serious, customers are difficult to distinguish their own product advantages and characteristics, lack of innovation and differentiation strategy;

The market demand for soybean milk powder is diversified, and customers lack in-depth understanding of the needs, preferences and behaviors of the target market and consumers, making it difficult to formulate effective market positioning and marketing strategies.

Project Purpose

In order to help customers solve the above problems and enhance their competitiveness and profitability in the soybean milk powder industry, Shangpu Consulting provides customers with the followingProject purpose:

Understand the development status, trends, opportunities and challenges of the soybean milk powder industry, and evaluate the status and advantages of customers in the industry;

Analyze the demand scale, structure, characteristics and changes of soybean milk powder market, and identify the target market and potential consumers of customers;

To study the demand, preference, behavior and satisfaction of soybean milk powder consumers, and to reveal the advantages and disadvantages of customers' products;

Investigate the product, price, channel, marketing and other strategies of soybean milk powder benchmarking enterprises, and evaluate the gap and opportunities between customers and benchmarking enterprises;

Propose innovative suggestions and marketing strategies for customers' products and markets to help customers increase brand influence and market share.

Research object

In order to achieve the project objectives, Champ Consulting used a variety of research methods, including:

Literature analysis: collect and analyze relevant policies and regulations, industry reports, expert papers, news media and other literature materials, and obtain the macro environment, market scale, development trend and other information of soybean milk powder industry;

Enterprise research: conduct enterprise research on experts, scholars, association leaders and enterprise executives in the soybean milk powder industry by telephone or face-to-face to understand the development status, opportunities and challenges of the soybean milk powder industry, as well as the status and advantages of customers in the industry;

Network questionnaire survey: through the network platform, questionnaires are distributed to soybean milk powder consumers to collect and analyze consumers' basic information, purchasing behavior, demand preference, product satisfaction and other data, revealing the advantages and disadvantages of customers' products;

Competitive analysis: through market research and network search, collect and analyze the products, prices, channels, marketing and other strategies of soybean milk powder benchmarking enterprises, and evaluate the gap and opportunities between customers and benchmarking enterprises.

Based on the project purpose and research methodology, Champ Consulting has identified the followingResearch object:

Soymilk powder industry experts, scholars, association heads, corporate executives, etc:10People;

soybean milk powder consumers:1000People;

soybean milk powder benchmarking enterprises:10Home.

Project Content

Based on the purpose of the project and the research object, Champ Consulting designed the followingProject Content:

Analysis of the current situation of soybean milk powder industry: including industry classification, characteristics, development history, policies and regulations, etc;

Soymilk powder market size analysis: including the overall market size, market segment size, regional market size, etc;

Soymilk powder market demand analysis: including market demand characteristics, demand structure, demand trends, etc;

Soymilk powder consumer analysis: including consumer basic information, purchase behavior, demand preferences, product satisfaction, etc;

Analysis of the competitive landscape of soybean milk powder: including the current situation of benchmarking enterprises, the strategic analysis of benchmarking enterprises, and the analysis of the advantages and disadvantages of benchmarking enterprises;

Soymilk powder industry development trend analysis: including industry development drivers, development opportunities and challenges, development prospects forecast;

Soymilk powder innovation advice and marketing strategy: including product innovation advice, price innovation advice, channel innovation advice, marketing innovation advice.

Project Value

Through the research and analysis of this project, Champ Consulting has provided its clients with the followingProject Value:

Help customers to fully understand the development status and trends of the soybean milk powder industry, and provide reference for customers to formulate long-term strategies;

Help customers to understand the demand scale and structure of soybean milk powder market, and provide data support for customers to determine the target market and potential consumers;

Help customers accurately grasp the demand preference and satisfaction of soybean milk powder consumers, and provide guidance for customers to optimize product design and improve user experience;

Help customers clearly understand the products and strategies of soybean milk powder benchmarking enterprises, and provide reference solutions for customers to formulate differentiated competitive advantages;

Help customers grasp the development opportunities and challenges of soybean milk powder industry, and provide strategic suggestions for customers to grasp market changes and innovation opportunities;

Help customers to put forward innovative suggestions and marketing strategies for soybean milk powder products and markets, and provide feasible solutions for customers to enhance brand influence and market share.