Project Background

Air purifier refers to the ability to adsorb, decompose or transform various air pollutants (generally includingPM2.5, dust, pollen, odor, formaldehyde and other decoration pollution, bacteria, allergens, etc.), effectively improve the air cleanliness of household appliances. With the improvement of people's awareness of health and environmental protection, the demand for air purifiers is gradually increasing, especially in places with serious air pollution such as cities and cars.

Shangpu Consulting Company is a company specializing in market research and consulting services, with many years of industry experience and professional team. The client of Shangpu Consulting is a well-known domestic air purifier manufacturer, which mainly produces air purifiers based onHEPAHigh-end air purifier products currently occupy a certain share in the domestic market, but they are facing fierce competition and market changes. In order to better understand the market demand, competitive landscape, consumer behavior and future development trends, the company commissioned Shangpu Consulting to conduct a market research project for the air purifier industry.

Customer pain points

Through communication and analysis with customers, Shangpu Consulting found that customers face the following main pain points:

The competition in the air purifier industry is fierce, the product homogeneity is serious, and the brand influence is insufficient, so it is difficult to form a differentiated advantage.

The air purifier industry is greatly affected by policy, environment, technology and other factors, and the market changes rapidly. It is necessary to grasp the industry dynamics and trends in time in order to formulate reasonable strategies and marketing plans.

The demand of consumers in the air purifier industry is diversified, and consumers have different preferences and expectations for product performance, function, price, brand and so on. It is necessary to deeply understand the characteristics and behavior patterns of consumers in order to provide products and services that are more in line with the needs of consumers.

Project Purpose

Based on customer pain points, Champ Consulting has developed the followingProject purpose:

Through a comprehensive and in-depth investigation of the air purifier industry, analyze the industry scale, structure, development process, policies and regulations, technological innovation, competition pattern and other aspects of the situation, to provide customers with a clear and comprehensive industry portrait.

Through systematic and detailed research on the market demand, consumer behavior, market segmentation, market forecast and other aspects of the air purifier industry, we provide customers with an accurate and detailed market analysis.

Through in-depth and extensive research on the main competitors in the air purifier industry, we analyze their product characteristics, price strategy, marketing strategy, brand image, market share and other aspects to provide customers with an objective and comprehensive competitive analysis.

Through forward-looking and innovative research on the development trend, opportunities and challenges, success factors and other aspects of the air purifier industry, we provide customers with a valuable and enlightening strategic proposal.

Research object

Shangpu Consulting used a variety of research methods, including literature analysis, network data mining, expert interviews, consumer questionnaires, mystery customer surveys, etc., to effectively collect and analyze information on the following different types of research subjects:

Industry associations and government departments: understand industry policies and regulations, industry standards and regulations, industry development planning and other aspects of information.

Industry experts and scholars: learn about industry technology innovation, industry trends, industry success factors, etc.

Air purifier manufacturers: understand product characteristics, price strategy, marketing strategy, brand image, market share and other aspects of information.

Air purifier sales channels: understand product sales, channel advantages and disadvantages, channel cooperation mode and other aspects of information.

Air purifier consumers: understand consumer demand, consumer preferences, consumer satisfaction, consumer purchase behavior and other aspects of information.

According to different types of research objects, Shangpu Consulting has developed different sample sizes and sampling methods to ensure the validity and representativeness of the research results. Specific as shown in the following table:

Project Content

According to the purpose of the project and the research object, Shangpu Consulting has designed the following.Project Content:

Industry portrait: including industry classification, industry scale, industry structure, industry development history, industry policies and regulations, industry standards and regulations, industry development planning, etc.

Market analysis: including market demand analysis (overall demand analysis and market segment demand analysis), consumer behavior analysis (consumer characteristics analysis and consumer purchase behavior analysis), market segmentation analysis (by product type and by region), market forecast analysis (overall forecast analysis and market segment forecast analysis) and so on.

Competition analysis: including competition pattern analysis (number and scale of competitors, distribution and concentration of competitors, barriers to entry and exit of competitors, etc.), competitor analysis (product characteristics, price strategy, marketing strategy, brand image, market share, etc. of major competitors), competitive advantages and disadvantages analysis (comparison and evaluation of their own advantages and disadvantages and competitors' advantages and disadvantages), etc.

Strategic recommendations: including development trend analysis (industry technology innovation, industry market changes, industry opportunities and challenges, etc.), strategic goal formulation (formulate reasonable market positioning and target market according to market demand and competition pattern), strategic plan formulation (formulate corresponding product strategy, price strategy, marketing strategy, brand strategy, etc. according to strategic goal), strategy implementation and evaluation (formulate specific implementation plan and evaluation index, monitoring and adjusting the effectiveness of strategic implementation) and so on.

Project Value

Through this project, Champu Consulting provides the following value to the client:

It provides customers with a clear and comprehensive portrait of the air purifier industry, helps customers understand the basic situation and development of the industry, and provides a reference for customers to formulate reasonable strategies and decisions.

It provides customers with an accurate and detailed analysis of the air purifier market, helps customers understand the market demand situation and consumer behavior characteristics, and provides customers with products and services that are more in line with market needs and consumer preferences.

It provides customers with an objective and comprehensive air purifier competition analysis, helps customers understand the situation and advantages and disadvantages of competitors, and provides strategic suggestions for customers to improve their competitiveness and resist competitive pressure.

It provides customers with a valuable and enlightening strategic proposal for air purifiers, helps customers grasp the development trends and opportunities of the industry, and provides feasible suggestions for customers to formulate strategic plans that meet their own advantages and goals.