Project Background

Foamed plastic is a new type of plastic with light weight, heat preservation, sound absorption and shock resistance, which is widely used in construction, packaging, automobile, electronics and other fields. With the continuous development of the national economy and the gradual improvement of people's living standards, the downstream application fields of foam plastics have been further expanded, and the market demand has expanded rapidly.

Customer is a professional production of environmentally friendly cross-linked polyolefin foam high-tech enterprises, the main products areIXPE、IXPP、XPE、PUFOAMSilicone foaming materials, etc., the products sell well all over China and are exported to the five continents of the world. It is the leader of domestic polyolefin foaming materials production enterprises, with an annual output of about10000Tons.

Customer pain points

The main problems faced by customers are:

The competition in the foam industry is fierce, with overcapacity in low-end products. There are more similar low-end products in the market, while there are relatively few high-tech and high-value-added products. The market demand for high-end products continues to expand but is still dependent on imports.

The foam industry is affected by environmental protection policies, and needs to continuously improve the green and environmentally friendly level of products, reduce energy consumption and emissions, and actively develop and promote advanced, applicable and mature green and low-carbon technologies to help the industry achieve sustainability. development.

Customers lack a comprehensive and in-depth understanding of the foam industry, do not know the development trend of the industry, market size, competitive landscape, consumer demand and other key information, can not develop effective market strategy and marketing strategy.

Project Purpose

In order to help customers solve the above problems, we provide the following services for customers:

Conduct comprehensive and in-depth market research on the foam industry, analyze the development status, trends, opportunities and challenges of the industry, and evaluate the market size, growth rate, market segments, regional distribution and other data of the industry.

Analyze the competitiveness of the foam industry, identify the main competitors and potential entrants in the industry, and analyze their product characteristics, price strategy, channel layout, market share and other information.

Consumer analysis of the foam industry to understand consumer motivation, preferences, needs and expectations, as well as the perception and evaluation of different types and brands of foam products.

Based on the above analysis, to provide customers with targeted marketing strategy and marketing advice, including product positioning, differentiation, pricing, channels, promotions and other aspects.

Research object

Our research subjects mainly include the following two categories:

Relevant experts, associations, institutions and enterprises in the foam industry collect their views and opinions on the industry through telephone interviews, online questionnaires and in-depth interviews.

The downstream users of foam, including enterprises and individuals in the fields of construction, packaging, automobile and electronics, collect their usage and feedback on foam products through online questionnaires, telephone interviews and mysterious customers.

We have a total of research1000A number of survey subjects, which Secondary specialized school countries and enterprises accounted30%, users accounted70%。

Project Content

Our project mainly includes the following parts:

Industry status: Introduction of foam industry classification, characteristics, development and other basic information.

Industry analysis: analyze the development status, trends, opportunities and challenges of the foam industry, evaluate the market size, growth rate, market segments, regional distribution and other data of the industry, as well as the policy, technology, environment and other factors affecting the development of the industry.

Competitiveness analysis: Identify the main competitors and potential entrants in the industry, analyze their product characteristics, price strategy, channel layout, market share and other information, as well as their strengths and weaknesses, and build a competitiveness matrix.

Consumer analysis: understand consumers' purchase motivations, preferences, needs and expectations, as well as the cognition and evaluation of different types and brands of foam products, and build consumer portraits and demand maps.

Marketing strategy and marketing advice: Based on the above analysis, provide customers with targeted marketing strategy and marketing advice, including product positioning, differentiation, pricing, channels, promotions, etc., as well as implementation steps and expected results.

Project Value

Our projects bring the following value to our customers:

Help customers to fully and deeply understand the development status and trend of the foam industry, grasp the opportunities and challenges of the industry, and provide the basis for customers to formulate long-term development plans.

Help customers clearly understand the competitive landscape of the industry and their own competitiveness, and provide guidance for customers to formulate effective competitive strategies.

Help customers gain in-depth insight into consumer needs and expectations, and provide support for customers to develop product strategies that meet market needs.

Help customers to develop targeted marketing strategies and marketing strategies, and provide solutions for customers to increase market share and brand influence.

Help customers to improve the green and environment-friendly level of products, and provide protection for customers to achieve sustainable development.