Project Background

A fire engineering company is a comprehensive enterprise specializing in fire engineering design, construction, maintenance and testing, mainly serving the fire safety needs of industry, commerce, civil and other fields. The company has a certain reputation and reputation in the industry, but it is facing challenges such as increasingly fierce market competition, increasingly diversified customer needs, and rapid changes in industry technology. It hopes to understand industry development trends, customer pain points and needs, and competitors through market research. Information such as the advantages and disadvantages of China, in order to formulate more effective market strategies and marketing plans.

Customer pain points

The company encountered the following problems in conducting market research:

Lack of professional market research team and methods, unable to obtain comprehensive, accurate and timely market information and data;

Lack of in-depth analysis and understanding of the fire engineering industry, unable to grasp the laws and opportunities of industry development;

Lack of systematic assessment of customer needs and satisfaction, unable to provide products and services that are more in line with customer expectations;

Lack of effective monitoring and comparison of competitors, unable to identify their own strengths and weaknesses, as well as differentiated competitive strategies.

Project Purpose

The company commissioned Shangpu Consulting to provide market research services, the main purpose is:

Understand the current situation, development trend, market scale, market structure, market demand and other basic information of the fire engineering industry;

Analysis of the fire engineering industry policy environment, economic environment, technical environment and other factors;

Identify the main customer groups, customer characteristics, customer needs, customer preferences and other information in the fire engineering industry;

Investigate the main competitors, competitive landscape, competitive strategy, competitive advantages and disadvantages of the fire engineering industry;

Put forward the market strategy proposal and marketing plan proposal for the fire engineering industry.

Research object

The research object of the project mainly includes the following two categories:

Potential customers in the fire engineering industry, including all kinds of units that need fire safety protection, such as factories, shopping malls, office buildings, schools, hospitals, etc;

Major competitors in the fire engineering industry, including providers of similar or similar products and services, such as other fire engineering companies, security companies, etc.

Based on the project objectives and budget, we plan to collect data using both telephone interviews and online questionnaires, with an estimated sample size200potential customers and50A competitor.

Project Content

The main contents of the project include the following aspects:

The current situation of the fire engineering industry: introduce the classification, industrial chain, entry barriers and other basic information of the fire engineering industry;

Fire engineering industry development analysis: analysis of the fire engineering industry market size, market structure, market demand, market growth rate and other market conditions, as well as the policy environment, economic environment, technical environment and other factors;

Customer analysis of the fire engineering industry: analysis of the fire engineering industry's main customer groups, customer characteristics, customer needs, customer preferences and other information, as well as customer satisfaction and loyalty and other indicators;

Fire engineering industry competition analysis: analysis of the fire engineering industry's main competitors, competitive landscape, competitive strategy, competitive advantages and disadvantages and other information, as well as competitors' product and service characteristics, price and quality levels, market share and brand awareness and other indicators;

Forecast of the development trend of the fire protection engineering industry: predict the future development trend, market opportunities and challenges of the fire protection engineering industry, as well as potential emerging markets and new technologies;

Strategic recommendations for the fire engineering industry: based on the results of the survey, the market strategy and marketing program recommendations for the fire engineering industry are proposed, including target market selection, product and service positioning, price strategy, channel strategy, promotion strategy, etc.

Project Value

The main value of the project is reflected in the following aspects:

Provide comprehensive, accurate and timely information and data of fire engineering industry for fire engineering companies, help them understand the current situation and development trend of the industry, and grasp the market opportunities and challenges;

Provide in-depth, detailed and systematic analysis and understanding of the fire engineering industry for fire engineering companies, help them identify customer needs and pain points, and improve customer satisfaction and loyalty;

It provides effective, practical and innovative strategic suggestions and marketing solutions for fire engineering companies, helps them to clarify their own advantages and disadvantages and formulate differentiated competitive strategies;

It provides professional, reliable and authoritative Shangpu consulting services for fire engineering companies to help them enhance their corporate image and brand awareness, and enhance their competitiveness and market share.