Project background:

A cardan shaft is a mechanical part used to connect two shafts that are not on the same straight line or to connect two shafts at different angles. It is widely used in the fields of automobiles, manufacturing, machinery and equipment. However, China's cardan shaft industry is also facing many challenges, such as technical level, product quality, brand influence, market competitiveness and other aspects of the international advanced level there is a big gap between the high-end cardan shaft market is monopolized by foreign enterprises, the low-end cardan shaft market is fierce competition, profit is meager.

Customer pain points:

Shangpu Consulting Company is a company specializing in market research and consulting services, with many years of industry experience and professional team. The customer of Shangpu Consulting Company is a medium-sized enterprise that produces cardan shafts. The main products are low-end cardan shafts, and the main sales area is the domestic market. The company faces the following problems:

-Lack of in-depth understanding of the cardan shaft industry, unclear market demand, competitive landscape, development trends, etc;

-Lack of analysis of the advantages and disadvantages of their own products, do not know how to improve product quality, performance, innovation ability, etc;

-Lack of target customers and potential customers, do not know how to open up new markets, increase market share, improve brand awareness, etc;

-Lack of attention to industry policies, regulations, standards, etc., do not know how to deal with industry risks, grasp industry opportunities, etc.

Project purpose:

In order to help customers solve the above problems, Shangpu Consulting Company decided to carry out a market demand and competitiveness analysis project for the cardan shaft industry, aiming to provide customers with the following services:

-Provide comprehensive, accurate and systematic analysis of the current situation of the cardan shaft industry, including market size, structure, distribution, demand characteristics, competitive landscape, development trends, etc;

-Provide customer productsSWOTAnalysis, including product strengths, weaknesses, opportunities, threats, etc., and the corresponding improvement recommendations;

-Provide customer target market segmentation analysis, including market potential, demand characteristics, consumption habits, purchase decisions, etc., as well as the corresponding marketing strategy;

-Provide analysis of policies, regulations and standards of the cardan shaft industry, including current policies, future policies, industry standards, technical specifications, etc., as well as corresponding countermeasures.

Research object:

In order to ensure the quality and effectiveness of the project, Champu Consulting has adopted a variety of research methods, including:

-Literature research: collection and analysis of domestic and foreign related reports, papers, journals, news and other literature, a total of about100(B);

-Expert interviews and research: Invited and interviewed relevant domestic and foreign experts, scholars, heads of industry associations, etc., a total of about20People;

-Enterprise interview research: visited and interviewed the relevant domestic and foreign cardan shaft production enterprises, sales enterprises, downstream user enterprises, etc., a total of about50home;

-Consumer questionnaire survey: designed and distributed questionnaires for cardan shaft consumers, totaling about500copies.

Project Content:

According to the purpose of the project and the research object, the following project contents have been formulated by Shangpu consulting company:

-Part I: Analysis of the current situation of the cardan shaft industry

-Current situation of 11000 axis: introduce the classification, characteristics and application of universal shaft;

-1.2 global cardan shaft market analysis: introduce the scale, structure, distribution, demand characteristics, competition pattern, development trend, etc. of the global cardan shaft market;

-1.3 China cardan shaft market analysis: introduce the scale, structure, distribution, demand characteristics, competition pattern and development trend of China cardan shaft market;

-Part II: Customer ProductsSWOTAnalysis

-2.1 customer product status: introduce customer product name, specifications, performance, price, etc;

-2.2 customer product advantage analysis: introduce the advantages of customer products relative to competitors' products, such as quality, performance, innovation ability, etc;

-2.3 customer product disadvantage analysis: introduce the customer product relative to the competitor's product disadvantage, such as brand awareness, market share, service level, etc;

-2.4 customer product opportunity analysis: introduce the opportunities faced by customer products, such as market demand growth, policy support, technological progress, etc;

-2.5 customer product threat analysis: introduce the threats faced by customer products, such as increased market competition, policy changes, backward technology, etc;

-2.6 customer product improvement suggestions: accordingSWOTAnalyze the results and make suggestions for customer's product improvement, such as improving quality, performance, innovation ability, etc;

-Part 3: Customer Target Market Segmentation Analysis

-3.1 the current situation of the customer's target market: introduce the scope and scale of the customer's target market;

-3.2 customer target market potential analysis: introduce the growth rate and growth drivers of the customer's target market.

-3.3 customer target market demand characteristics analysis: introduce the customer's target market demand, demand structure, demand changes, etc;

-3.4 customer target market consumption habits analysis: introduce the customer's target market consumption motivation, consumption preference, consumption frequency, etc;

-3.5 customer target market purchase decision analysis: introduce the customer's target market purchase decision process, purchase decision factors, purchase decision makers, etc;

-3.6 customer target marketing strategy analysis: according to the characteristics of the customer's target market, put forward the marketing strategy of the customer's products, such as product strategy, price strategy, channel strategy, promotion strategy, etc;

-Part IV: Analysis of policies, regulations and standards of the cardan shaft industry

-41000 shaft industry policy analysis: introduce the relevant policies and regulations of the cardan shaft industry, such as industrial policy, quality supervision, environmental protection requirements, etc., and analyze its impact on the industry and enterprises;

-42000 shaft industry regulations analysis: introduce the relevant laws and regulations of the cardan shaft industry, such as contract law, intellectual property law, anti-monopoly law, etc., and analyze its impact on the industry and enterprises;

-43000 shaft industry standard analysis: introduce the relevant technical standards of the cardan shaft industry, such as product standards, testing standards, safety standards, etc., and analyze its impact on the industry and enterprises;

-Part V: Project Conclusions and Recommendations

-5.1 project conclusions: summarize the main findings and conclusions of the project, including the current situation of the cardan shaft industry, customer productsSWOTAnalysis, customer target market segmentation analysis, cardan shaft industry policies, regulations, standards analysis, etc;

-5.2 project proposal: according to the project conclusion, put forward specific suggestions and plans for customers, including product improvement, market development, brand promotion, risk response, etc.