Project Background

As an efficient, convenient and environmentally friendly mode of urban rail transit, subway has become an important means to alleviate traffic congestion and promote urban development in many large and medium-sized cities. With the acceleration of urbanization in China, the demand for subway construction is increasing, and it is expected that2025years, our country will have more40cities have subway systems, and the total mileage will reach10000kilometers above.

Shangpu Consulting Company is a company specializing in market research and consulting services. It has many years of industry experience and professional team to provide customized solutions for customers in all walks of life.

20235In January, Shangpu Consulting received a commission from a subway operating company to conduct a comprehensive market research on the subway industry in its city in order to provide reference and suggestions for its future development strategy.

Customer pain points

The principal is a subway operating company that currently operates two subway lines in its city, with a total length of approximately50Kilometers, total35a station. The company faces the following major issues and challenges:

Market competition is becoming increasingly fierce. With the development of other urban rail transit modes, such as light rail, tram, bus rapid transit, etc., subway operators need to compete with these competitors for passenger sources and market share, and at the same time, they must also deal with emerging travel modes such as private cars and online car-hailing. Impact.

Customer needs are increasingly diverse. With the expansion of city scale and the change of population structure, the travel needs of subway passengers are becoming more and more complex and personalized, such as different expectations and preferences for travel time, comfort, safety, convenience, price and so on.

Operating costs are rising. With the extension and aging of subway lines, subway operators need to invest more money and manpower to maintain and update equipment, facilities and services. At the same time, they also have to face the rising costs of energy, labor, and materials.

Insufficient innovation capacity. With the progress of science and technology and social changes, subway operators need to constantly innovate and improve their operation mode, management mode, service quality and other aspects, in order to adapt to the changes in the market and customer needs, enhance their competitiveness and efficiency.

Project Purpose

According to the needs of the client, the project aims to provide data support and suggestions for the formulation of reasonable and effective development strategies by comprehensively and deeply investigating the current situation and development trend of the subway industry in the city where it is located, analyzing the opportunities and challenges it faces, evaluating its own advantages and disadvantages.

Research object

This project mainly aims at the following three types of objects:

Market target: including information on the market size, market structure, market demand and market competition of the subway industry, as well as the analysis of policy, economic, social and technical factors affecting the development of the subway industry.

Customer object: including the basic characteristics of subway passengers, travel behavior, travel motivation, travel satisfaction and other aspects of information, as well as the evaluation and suggestions on the service quality, service innovation and service value of subway operators.

Enterprise object: including the basic situation, operation status, financial situation, market share, core competitiveness and other information of the client and its main competitors, as well as the analysis and evaluation of future development goals and strategies.

Project Content

This project mainly includes the following aspects:

Market analysis: Through the collection and collation of a variety of publicly available data and information, the subway industry market size, market structure, market demand, market competition and other aspects of quantitative and qualitative analysis, while using.PESTThe model systematically analyzes the policy, economy, society, technology and other factors that affect the development of the subway industry, in order to reveal the development status and development trend of the subway industry.

Customer analysis: through the design and implementation of questionnaires and in-depth interviews and other methods, the basic characteristics of subway passengers, travel behavior, travel motivation, travel satisfaction and other aspects of data collection and statistical analysis, while using.KANOThe model classifies and summarizes the evaluation and suggestions of passengers on the service quality, service innovation and service value of subway operators, so as to understand the needs and expectations of passengers.

Enterprise analysis: through the collection and collation of the client and its main competitors annual report, official website, news reports and other publicly available data and information, the basic situation, operating status, financial situation, market share, core competitiveness and other aspects of comparison and evaluation, while using.SWOTThe model analyzes and evaluates its future development goals and strategies to identify its strengths and weaknesses.

Project Value

This project provides the client with the following values through comprehensive and in-depth investigation of the subway industry in the city where it is located:

Market insight: through the market analysis of the subway industry, to provide the client with data support and insight on market size, market structure, market demand, market competition, etc., to help the client understand the current situation and development trend of the market, grasp the market opportunities and challenges.

Customer insight: Through customer analysis of subway passengers, the client is provided with data support and insight on passenger characteristics, passenger behavior, passenger motivation, passenger satisfaction, etc., to help the client understand passenger needs and expectations, and improve passenger experience and loyalty.

Enterprise insight: through the enterprise analysis of the entrusting party and its main competitors, it provides the entrusting party with data support and insight on the operation status, financial situation, market share, core competitiveness, etc., and helps the entrusting party to identify its own advantages and disadvantages and formulate a reasonable and effective development strategy.

This project not only provides the client with a professional, comprehensive and in-depth market research report, but also provides targeted advice and solutions to help the client improve its competitiveness and efficiency in the subway industry, and lay a solid foundation for its future development.