Project background:

Wooden furniture refers to the use of solid wood or man-made board as the main material of furniture, with natural, environmental protection, durable and other characteristics, is one of the leading products in the Chinese furniture market.

Customer pain points:

A wooden furniture manufacturing company is a customer of Shangpu Consulting Company. It mainly produces and sells solid wood furniture and panel furniture. It is facing challenges such as fierce market competition, serious product homogeneity, and diversified consumer demand. The company hopes to understand the current development status and future trends of the wooden furniture industry, as well as its own competitiveness and advantages in the industry, so as to formulate a more reasonable development strategy and marketing strategy.

Project purpose:

In order to meet the needs of customers, Shangpu Consulting has carried out a market research project for the wooden furniture industry, which aims to collect and analyze relevant data and information to provide customers with the following:

The development background of wooden furniture industry, including political, economic, social and other factors;

The development status of wooden furniture industry, including output, import and export, regional distribution, number of enterprises, market pattern, etc;

The competitive landscape of the wooden furniture industry, including the degree of competition, analysis of key enterprises, etc;

The development trend of wooden furniture industry, including market demand, product innovation, technological progress, sustainable development, etc;

The positioning and advantages and disadvantages of customers in the wooden furniture industry are analyzed, as well as suggestions and countermeasures.

Research object:

The research objects of this project mainly include the following categories:

Wooden furniture industry related government departments and associations;

Upstream and downstream enterprises in the wooden furniture industry, including raw material suppliers, accessories manufacturers, logistics service providers, etc;

Major competitors in the wooden furniture industry, including well-known domestic and foreign brands and small and medium-sized enterprises;

The target consumers of the wooden furniture industry, including individual consumers and institutional consumers;

Wooden furniture industry experts and scholars and media people.

Project Content:

This project uses a variety of research methods, including literature analysis, network data mining, in-depth interviews, questionnaires, etc., collected a large number of effective data and information, and carried out systematic, standardized and visual processing and analysis. The project is divided into six parts:

The first part: project introduction, including project background, target, object, content and method, etc;

Part II: Wooden furniture industry overview, including definition, classification, process, industry chain, etc;

The third part: wooden furniture industry development background, including political, economic, social and other factors;

The fourth part: the development status of wooden furniture industry, including output, import and export, regional distribution, the number of enterprises, market pattern, etc;

The fifth part: wooden furniture industry competition pattern, including the degree of competition, key enterprise analysis;

Part VI: Wooden furniture industry trends, including market demand, product innovation, technological progress, and sustainable development;

The seventh part: the customer in the wooden furniture industry positioning and advantages and disadvantages analysis, as well as suggestions and countermeasures.

Project Value:

This project provides the following value to the customer:

Help customers fully understand the development status and future trends of the wooden furniture industry, as well as their own competitiveness and advantages in the industry;

Help customers identify opportunities and challenges in the wood furniture industry, as well as their own strengths and weaknesses in the industry;

Help customers to develop a more reasonable development strategy and marketing strategy, enhance brand awareness and market share;

Help customers improve product quality and innovation ability to meet the diverse needs of consumers;

To help customers achieve sustainable development, in line with national policies and social responsibility.

With its professional market research capabilities and rich industry experience, Shangpu Consulting has provided customers with a high-quality market research report, which has won high recognition and satisfaction from customers. This project has also established a good reputation and image for Shangpu Consulting in the wooden furniture industry, and brought more cooperation opportunities and commercial value to it.