Project background:

Electronic measurement is the use of electronic technology to measure the method, involving signal processing technology, communication technology, software technology, bus technology and other multidisciplinary integration of high-precision measurement equipment or systems. Electronic measuring instruments are widely used in various fields of the national economy, such as education and scientific research, aerospace, industrial production, transportation and energy, communication industry, consumer electronics, etc. With the development of science and technology, electronic measuring instruments show new development forms such as intelligence and software, and the demand for electronic measuring instruments is also growing.

Customer pain points:

The customer is a well-known manufacturer of electronic measuring instruments in China, mainly producing oscilloscopes, spectrum analyzers, network analyzers and other products. Customers face the following problems:

Customers lack a comprehensive and in-depth understanding of the electronic measurement industry, do not know the development trend of the industry, market size, competitive landscape, customer needs and other information, can not develop effective marketing strategies and marketing strategies.

Customers lack sufficient investment and support in product innovation, and there is a gap between product functions and performance and foreign advanced levels, which makes it difficult to meet customer needs in different industries and fields, and reduces the market competitiveness of products.

Customers lack diversification and optimization in sales channels, mainly rely on the direct sales model, ignoring the development and maintenance of other channels such as distributors and e-commerce platforms, resulting in high sales costs, small coverage, and low customer satisfaction.

Project purpose:

In order to help customers solve the above problems, Shangpu consulting company decided to carry out a market research project for the electronic measurement industry, aiming to provide customers with the following services:

Analyze the development status and trends of the electronic measurement industry, evaluate the market size and growth potential of the industry, and identify the main drivers and constraints of the industry.

Study the competitive landscape and competitive strategy of the electronic measurement industry, analyze the competitive advantages and disadvantages of customers in the industry, and put forward targeted suggestions and improvement measures.

Investigate customer needs and preferences in the electronic measurement industry, analyze customer application scenarios and demand characteristics in different industries and fields, and propose product innovation directions and functional optimization recommendations that meet customer needs.

Explore the sales channels and models of the electronic measurement industry, analyze the advantages and disadvantages and applicability of different channels, and propose strategies and methods to expand and optimize sales channels.

Research object:

The research objects of this project mainly include the following two categories:

Downstream users of electronic measuring instruments include enterprises and institutions in education and scientific research, aerospace, industrial production, transportation and energy, communications, consumer electronics and other industries and fields, as well as individual users. Through questionnaires, interviews and observations of downstream users, we can understand their use of electronic measuring instruments, demand characteristics, satisfaction, improvement opinions and other information.

Upstream suppliers of electronic measuring instruments, including electronic component manufacturers, electronic material manufacturers, electromechanical product manufacturers, mechanical processing manufacturers and electronic assembly manufacturers. Through questionnaire survey, interview and observation of upstream suppliers, we can understand their supply of electronic measuring instruments, technical level, cooperative relationship, development trend and other information.

Project Content:

The main contents of this project include the following aspects:

Market analysis of the electronic measurement industry: Analyze the development status and trends of the global and Chinese electronic measurement industry, assess the market size and growth potential of the industry, identify the main drivers and constraints of the industry, and predict the future development direction and opportunities of the industry.

Competitive analysis of the electronic measurement industry: study the competitive landscape and competitive strategies of the global and Chinese electronic measurement industry, analyze the competitive advantages and disadvantages of customers in the industry, and put forward targeted suggestions and improvement measures. Mainly include the following aspects:

Industry concentration analysis: analyze the market share and market concentration of various products in the industry, and evaluate the degree of competition and barriers of various products in the industry.

Industry competitor analysis: analyze the basic situation, product structure, technical level, sales channels, market strategy, etc. of the main competitors in the industry, and evaluate their competitive position and influence in the industry.

Industry competitive strategy analysis: analyze the different types of competitive strategies adopted by the main competitors in the industry, such as price strategy, product strategy, channel strategy, brand strategy, etc., and evaluate their competitive effect and advantages and disadvantages in the industry.

Customer demand analysis in the electronic measurement industry: investigate customer needs and preferences in the electronic measurement industry, analyze the application scenarios and demand characteristics of customers in different industries and fields, and propose product innovation directions and functional optimization suggestions that meet customer needs. Mainly include the following aspects:

Customer segmentation analysis: according to the different industries and fields to which customers belong, customers are subdivided into different groups, such as education and scientific research users, aerospace users, industrial production users, etc., to analyze the characteristics and needs of different groups.

Customer demand analysis: according to the customer's use of electronic measuring instruments, demand characteristics, satisfaction, improvement opinions and other information, analyze the customer's functional requirements, performance requirements, price requirements, service requirements, etc., to evaluate the customer's demand satisfaction and potential demand.

Customer preference analysis: according to the customer's brand awareness, purchase behavior, usage habits and other information of electronic measuring instruments, analyze the customer's brand preference, product preference, channel preference, etc. of electronic measuring instruments, and evaluate the customer's loyalty and willingness to switch.

Analysis of sales channels in the electronic measurement industry: Explore the sales channels and models of the electronic measurement industry, analyze the advantages and disadvantages and applicability of different channels, and propose strategies and methods to expand and optimize sales channels. Mainly include the following aspects:

Overview of sales channels: Introduce the sales channels and models commonly used in the electronic measurement industry, such as direct sales, distribution,ODM, e-commerce, etc., to analyze the characteristics and percentage of various channels.

Sales channel evaluation: according to the cost-effectiveness, market coverage, customer satisfaction and other indicators of various channels, evaluate the advantages and disadvantages and applicability of various channels.

Sales channel suggestions: according to the customer's market positioning, product characteristics, competitive strategy and other factors, put forward strategies and methods to expand and optimize sales channels, such as increasing direct sales personnel, training dealers, developing new models.ODMCooperation mode, the use of e-commerce platform, etc.

Project Value:

The value of this project is mainly reflected in the following aspects:

To provide customers with a comprehensive and in-depth electronic measurement industry market analysis report, to help customers understand the development trend of the industry, market size, competitive landscape, customer needs and other information, for customers to develop effective marketing strategies and marketing strategies to provide data support and reference basis.

It provides customers with targeted product innovation directions and functional optimization suggestions to help customers improve product functions and performance, meet customer needs in different industries and fields, and improve product market competitiveness and added value.

Provide customers with strategies and methods to expand and optimize sales channels, help customers reduce sales costs, expand market coverage, improve customer satisfaction and loyalty, and increase market share and revenue.

Through the service of this project, Shangpu Consulting Company provides customers with professional, comprehensive and intimate market research consulting services, helps customers solve the problems and challenges faced by the electronic measurement industry, and lays a solid foundation for customers to achieve better development and achievements in the electronic measurement industry. At the same time, Shangpu Consulting Company also demonstrated its professional ability and level in the field of market research through this project, which brought a good reputation and reputation for the company's operation, and provided strong support for the company's future development and expansion.