Project background:

Architectural coatings is an important branch of the coating industry, widely used in construction, home improvement, engineering and other fields. In recent years, with the rapid growth of the domestic real estate market and industrial development level, the demand for architectural coatings has been increasing and the market scale has been expanding.

Customer pain points:

The customer is an architectural coatings manufacturer, mainly producing and selling water-based architectural coatings. The company faces the following problems:

The competition in the architectural coatings market is fierce, foreign brands occupy the high-end market, and the competitiveness of local brands is insufficient.

The homogenization of architectural coating products is serious, lack of differentiation and innovation.

The architectural coatings industry is heavily influenced by environmental policies and fluctuations in raw material prices, with high cost pressures and risks.

Consumer demand for architectural coatings is diversified, and there are higher requirements for product quality, performance, and environmental protection.

Project purpose:

In order to help customers solve the above problems and enhance their competitiveness and profitability in the architectural coatings market, Shangpu Consulting Company undertook the market research project of the architectural coatings industry entrusted by the customer. The main objectives of the project are:

Understand the development status, trends, opportunities and challenges of the architectural coatings industry.

Analyze the scale, structure, distribution, segmentation, and competitive landscape of the architectural coatings market.

To study the characteristics, needs, preferences and purchasing behavior of architectural coatings consumers.

Explore the innovation direction, differentiation advantage and value proposition of architectural coating products.

Put forward the marketing strategy, marketing strategy and product optimization suggestions for customers.

Research object:

The research object of the project mainly includes the following two categories:

Relevant persons in the architectural coatings industry, including industry associations, experts and scholars, representatives of upstream and downstream enterprises, etc., a total of about50People.

Architectural coating consumers, including construction units, home improvement companies, engineering contractors, individual consumers, etc., a total of about500People.

Project Content:

The main contents of the project include the following aspects:

Literature collection and analysis, through database query, industry report reading and other ways, collect and analyze the architectural coatings industry-related literature, including policies and regulations, industry standards, market data, industry dynamics, case studies.

In-depth interviews and analysis, through telephone interviews, video conferences, on-site interviews, etc., conduct in-depth interviews with relevant people in the architectural coatings industry to understand their perceptions, evaluations, opinions and suggestions on the industry, and summarize and analyze them.

Questionnaire survey and analysis, through the network questionnaire, paper questionnaire, telephone questionnaire and other ways, to architectural coatings consumers to understand their use of architectural coatings products, satisfaction, demand points, preference factors, and data cleaning, statistics and analysis.

Research report writing and presentation, according to the research results, write a detailed research report, including research purposes, methods, processes, results, conclusions and recommendations, and through.PPTor other forms of presentation to the customer.

Project Value:

The main value of the project is reflected in the following aspects:

It provides customers with a comprehensive, in-depth and objective market situation of the architectural coatings industry, helps customers understand the market environment and competitive situation, and provides a basis for formulating reasonable development strategies.

It reveals the real needs and preferences of architectural coatings consumers for customers, helps customers grasp market opportunities and potential, and provides guidance for optimizing product design and marketing strategies.

For customers to put forward targeted market recommendations and solutions to help customers enhance product competitiveness and brand influence, to increase market share and profitability to provide support.

With its professional market research capabilities and rich industry experience, Shangpu Consulting has successfully completed the project and has been highly recognized and satisfied by customers. The project not only brings valuable market information and advice to customers, but also brings good reputation and credibility to Shangpu Consulting Company.