Project Background

Metal smelting is an industrial process of processing metal ore or scrap metal into pure metal or alloy, which is an important basic material industry. However, with the changes in domestic and foreign market demand, environmental protection requirements, and the development of new technologies, the metal smelting industry is also facing fierce competition and challenges.

The customer is a large-scale metal smelting enterprise located in Guangdong Province, mainly producing copper, aluminum, zinc and other non-ferrous metal products, with an annual production capacity100Tons. Customers have a strong market position and brand influence in the industry, but in recent years they have also felt the pressure from domestic and foreign counterparts, especially in terms of product quality, cost control, environmental friendliness, and technological innovation.

Customer pain points

Customers hope to understand their own competitiveness level in the industry, as well as the existing advantages and disadvantages through market research, so as to formulate targeted improvement and promotion programs. Specifically, customers focus on the following areas:

Industry status and trends: including industry scale, structure, growth rate, profit margin, market demand, supply situation, policies and regulations, etc;

Competitor analysis: including the number of competitors, scale, product structure, price strategy, quality level, cost structure, technical level, market share, brand image, etc;

Customer demand analysis: including the characteristics, preferences, purchase behavior, satisfaction, loyalty, etc. of the target customer group;

Self-ability analysis: including its own performance and gap in product quality, cost control, environmental friendliness, technological innovation, etc.

Project Purpose

According to the needs and pain points of customers, this project aims to provide customers with the following through systematic collection and analysis of industry data and information:

Industry status and trend report: an overview of the industry's development history, current situation and future trends, as well as the main factors affecting the development of the industry;

Competitor analysis report: evaluate the customer's competitiveness level in the industry, as well as the advantages and disadvantages of major competitors;

Customer demand analysis report: reveal the needs and expectations of the target customer group, as well as the customer's perception and evaluation of the customer;

Self-capability analysis report: identify the customer's strengths and weaknesses in product quality, cost control, environmental friendliness, technological innovation, etc., as well as existing problems and room for improvement;

Competitiveness promotion plan: according to the analysis results, put forward targeted suggestions and measures to help customers enhance their competitiveness, enhance their market position and achieve sustainable development.

Research object

The research objects of this project mainly include the following three categories:

Industry experts and institutions: including industry associations, research institutions, consulting companies, government departments, etc., to obtain industry data and information through interviews, questionnaires, reports, etc;

Competitors: including major enterprises in the same industry at home and abroad, collecting relevant data and information of competitors through the Internet, media, market research, etc;

Target customers: including downstream users of metal smelting products, such as companies in the electronics, automotive, construction and other industries, to understand customer needs and feedback through interviews, questionnaires, and observations.

Based on the project budget and time, we plan to investigate the following number of objects:

Industry experts and institutions:10One

Competitors:5One

Target customers:100One

Project Content

The content of this project mainly includes the following steps:

Research plan design: clear research objectives, contents, methods, tools, timetables, etc;

Research data collection: according to the research plan, the use of different ways to collect industry data and information;

Research data collation: clean, classify and summarize the collected data;

Research data analysis: the use of statistical analysis, comparative analysis, causal analysis and other methods, in-depth data mining and interpretation;

Report of research results: according to the analysis results, write a report and make suggestions and plans.

Project Value

The value of this project is mainly reflected in the following aspects:

To provide customers with comprehensive and accurate industry status and trend insight to help customers grasp market opportunities and risks;

Provide objective and in-depth competitor analysis to help customers understand their strengths and weaknesses in the industry, as well as competitive strategies;

To provide customers with detailed and real customer needs analysis, help customers meet and exceed customer expectations, improve customer satisfaction and loyalty;

Provide customers with professional and practical analysis of their own capabilities, help customers identify and solve existing problems and room for improvement, improve product quality, cost control, environmental friendliness, technological innovation and other capabilities;

To provide customers with targeted and effective competitiveness enhancement programs to help customers optimize resource allocation, enhance market competitiveness, and achieve sustainable development.