Project background:

Automotive air conditioning is one of the important parts of automobiles, which plays an important role in improving the comfort and safety of vehicles. With the rapid development of the automotive market, the automotive air conditioning market also presents a strong demand and fierce competition. In order to better understand the current situation, trends, opportunities and challenges of the automotive air-conditioning industry, a well-known domestic automotive air-conditioning manufacturer (hereinafter referred to as the client) commissioned Shangpu Consulting Company (hereinafter referred to as Shangpu) to conduct a professional market research project.

Customer pain points:

As one of the leading enterprises in the domestic automotive air-conditioning industry, the customer has many years of production experience and technical advantages. The products mainly cover multiple market segments such as cars, medium and heavy vehicles and buses. However, in recent years, customers have faced the following problems:

Market competition is becoming increasingly fierce, domestic and foreign counterparts have increased investment, the introduction of more efficient, environmentally friendly, intelligent new products, the formation of a huge pressure on customers.

Consumer demand is increasingly diversified, and there are higher requirements for the performance, quality, comfort, and energy saving of automotive air conditioners. Customers need to continuously innovate and improve products to meet market demand.

The rapid growth of the new energy vehicle market has put forward new technical challenges and standard requirements for automotive air conditioners. Customers need to follow up the development trends and technological changes of new energy vehicle air conditioners in a timely manner.

The industry environment is constantly changing, affected by policies and regulations, raw material prices, environmental protection requirements and other factors, customers need to grasp the industry risks and opportunities in a timely manner.

Project purpose:

In order to help customers solve the above problems, Champ has designed the following project objectives:

Through in-depth analysis of the automotive air conditioning industry market size, structure, competitive landscape, development trends and other aspects, to provide customers with comprehensive, accurate and timely industry information and data support.

Through in-depth study of consumer car air conditioning habits, preferences, needs, satisfaction and other aspects, to provide customers with targeted, valuable market insights and suggestions.

Through in-depth evaluation of the development status, technical characteristics and standard requirements of the new energy vehicle air conditioning market, we provide customers with professional and forward-looking technical analysis and guidance.

Through in-depth identification of the risks and opportunities in the industry environment, and combined with the advantages and disadvantages of customers, to provide customers with reasonable and feasible market strategy and development planning.

Research object:

The research objects of this project mainly include the following categories:

Major manufacturers in the automotive air conditioning industry, including well-known domestic and foreign brands and small and medium-sized enterprises, a total of approximately30Home.

Major downstream customers in the automotive air conditioning industry, including automakers, auto dealers, auto repairers, etc., with a total of approximately50Home.

Major upstream suppliers to the automotive air conditioning industry, including manufacturers of core components such as compressors, condensers and evaporators, with a total of approximately20Home.

The main relevant institutions in the automotive air conditioning industry, including industry associations, professional media, government departments, research institutions, etc.10Home.

End consumers of automotive air conditioners, including multi-dimensional automotive users of different types, regions, ages, incomes, etc., totaling approximately1000People.

Project Content:

The main contents of this project include the following aspects:

Automotive air conditioning industry market size: analysis of automotive air conditioning industry production, sales, export volume, market capacity, market share and other market size indicators, and historical review and future forecasts.

Automotive air conditioning industry market structure: analysis of automotive air conditioning industry product structure, regional structure, price structure, channel structure and other market structure indicators, and compare and evaluate.

Competitive landscape of automotive air conditioning industry: analyze the number, scale, status, strategy and other competitive landscape indicators of the automotive air conditioning industry, and evaluate and rank the competitiveness.

Automotive air conditioning industry development trend: analysis of automotive air conditioning industry technology innovation, product innovation, model innovation and other development trend indicators, and trend forecast and recommendations.

Consumer market insight: analyze consumer market insight indicators such as consumer awareness, purchase intention, frequency of use, use experience, and satisfaction of automotive air conditioners, and conduct demand analysis and recommendations.

New energy vehicle air conditioning technology analysis: analysis of new energy vehicle air conditioning technical characteristics, technical difficulties, technical standards and other technical analysis indicators, and technical evaluation and recommendations.

Industry environmental risk and opportunity identification: analyze the risk identification indicators such as policy and regulation risk, raw material price risk and environmental protection requirement risk in the industry environment, as well as opportunity identification indicators such as emerging market opportunities, new technology opportunities and new model opportunities, and make suggestions on risk response and opportunity grasp.

Market strategy and development planning: according to the analysis results of the above-mentioned aspects, combined with the advantages and disadvantages of customers, to provide customers with targeted market strategy and development planning suggestions, including product positioning, target market, competitive strategy, marketing strategy, etc.

Project Value:

This project provides the customer with the following aspects of value:

It provides customers with comprehensive and in-depth information and data support for the automotive air conditioning industry, helping customers understand consumer needs and preferences, optimize product design and service quality, and improve customer satisfaction and loyalty.

It provides customers with professional and forward-looking technical analysis and guidance to help customers follow up the technological development and standard changes of new energy vehicle air conditioners, strengthen technological innovation and R & D investment, and improve product performance and competitiveness.

Provide customers with reasonable and feasible market strategy and development plan, help customers identify risks and opportunities in the industry environment, formulate strategic direction and development goals to adapt to market changes, and achieve market expansion and performance growth.

This project has demonstrated its professional ability and service level in the field of market research for Shangpu Consulting Company, won the high recognition and trust of customers, established a good reputation and brand image for Shangpu Consulting Company in the automotive air conditioning industry, and brought more cooperation opportunities and business growth for Shangpu Consulting Company.