Project Background

A well-known domestic medical device manufacturer (hereinafter referred to as Party A) is mainly engaged in the research and development, production and sales of high-end medical imaging equipment.CT、MRIUltrasound, nuclear medicine and other fields, with independent intellectual property rights and core technology. Party A has a high share and good reputation in the domestic market, but it still faces strong competition from developed countries such as Europe, America and Japan in the international market, especially in high-end products. Party A's product performance, brand influence and market Penetration rate needs to be improved.

In order to better understand the demand, competition pattern and development trend of the international market, Party A entrusts Shangpu Consulting Company (hereinafter referred to as Party B) to carry out a research and competition analysis project for the medical device market, aiming at providing professional data support and suggestions for Party A to formulate the sea strategy.

Customer pain points

Party A encountered the following major problems in developing the international market:

Lack of in-depth understanding of the target market, not clear about the country's medical system, policies and regulations, market size, consumer demand, distribution channels, etc., it is difficult to formulate a reasonable market entry strategy;

Lack of a comprehensive understanding of competitors, do not understand the competitor's product line, technical level, price strategy, marketing means, customer groups and other information, it is difficult to grasp their own advantages and disadvantages, to develop effective differentiated competition strategy;

Lack of accurate grasp of the development trend of the industry, do not know which technologies, products or application fields will become the growth point of the market in the future, it is difficult to carry out scientific product planning and innovation investment, and enhance their core competitiveness.

Project Purpose

According to Party A's needs and problems, Party B has determined the following projects:

Provide Party A with detailed analysis of the target market, including market overview, market segmentation, market size, market growth rate, market drivers, market constraints, market opportunities, etc;

Provide Party A with in-depth analysis reports of competitors, including competitor profile, competitor product analysis, competitor technical analysis, competitor price analysis, competitor marketing analysis, competitor customer analysis, etc;

Provide Party A with forecast reports on industry development trends, including industry technology trends, industry product trends, industry application trends, industry market trends, etc;

Provide Party A with a report on market entry strategies, including target market selection, target customer positioning, product positioning, price positioning, channel positioning, marketing positioning, etc.

Research object

According to the purpose and content of the project, Party B has determined the following research objects of the project:

Target markets: the United States, Europe (Germany, France, the United Kingdom), Japan, India and other major medical device consumers;

Target customers: hospitals, clinics, medical centers, imaging centers and other medical institutions, as well as government departments, industry associations, professional media and other related institutions;

Target competitor: General Electric (GE), Philips (Philips), Siemens (Siemens), Toshiba (Toshiba), Hitachi (Hitachi), Samsung (Samsung) and other internationally renowned medical device companies, as well as other influential local companies.

According to the number and distribution of research objects, Party B adopts various research methods, including:

Literature analysis: collect and analyze national policies and regulations, industry reports, market data, professional papers and other literature, to obtain first-hand information;

Online questionnaire: design and publish online questionnaire, invite target customers to fill in and recycle, and obtain second-hand information;

Telephone interviews: According to the results of the online questionnaire, select some representative target customers, conduct telephone interviews, and obtain third-hand information;

On-site visits: according to the results of telephone interviews, select some important target customers, conduct on-site visits, and obtain fourth-hand information;

Competitive analysis: purchase and analyze some products of competitors, compare and evaluate performance, function, quality, price, etc., and obtain fifth-hand information.

In the process of conducting research, Party B follows the principles of scientificity, objectivity, systematicness and confidentiality to ensure the authenticity and validity of the research results.

Project Content

According to the project purpose and research object, Party B has determined the contents of this project as follows:

Market analysis report: the United States, Europe (Germany, France, the United Kingdom), Japan, India and other target markets for detailed analysis, including market overview (medical system, policies and regulations, market structure, etc.), market segmentation (divided by product type, application field and other dimensions), market size (statistical historical data and forecast data by market segment), market growth rate (historical growth rate and forecast growth rate calculated by market segment), market driving factors (analysis of the main factors affecting market growth, such as population aging, increased medical demand, technological innovation, etc.), market constraints (analysis of the main obstacles affecting market growth, such as policy control, cost pressure, fierce competition, etc.), market opportunities (analysis of potential business opportunities in the market, such as emerging market development, new product development, new technology application, etc.);

Competitor analysis report: respectively for General Electric (GE), Philips (Philips), Siemens (Siemens), Toshiba (Toshiba), Hitachi (Hitachi), Samsung (Samsung) and other internationally renowned medical device companies, as well as other influential local companies for in-depth analysis, including competitor profile (company profile, main products, main markets, financial status, etc.), competitor product analysis (product line, product performance, product quality, product innovation, etc.), competitor technical analysis (technical level, technical characteristics, technical advantages, technical development, etc.), competitor price analysis (price strategy, price level, price elasticity, etc.), competitor marketing analysis (marketing strategy, marketing channels, marketing activities, etc.), competitor customer analysis (customer type, customer demand, customer satisfaction, etc.);

Industry development trend forecast report: according to the historical data and current situation of the industry, combined with the macroeconomic environment and social and cultural changes, scientific methods and models are used to predict the future development trend of the medical device industry, including industry technology trends (analysis of new technologies that may appear or be applied in the future, such as artificial intelligence, Internet of things, cloud computing, etc.), industry product trends (analysis of new products that may be launched or popular in the future, such as smart medical devices, wearable medical devices, personalized medical devices, etc.), industry application trends (analysis of new application areas that may expand or grow in the future, such as telemedicine, family medicine, precision medicine, etc.), industry market trends (analysis of future Market demand that may increase or decrease, such as aging markets, emerging markets, low-end markets, etc.);

Market entry strategy suggestion report: according to market analysis report, competitor analysis report and industry development trend forecast report, Party A is provided with market entry strategy suggestions for different target markets, including target market selection (evaluation and ranking according to market attraction and market difficulty, and determination of priority market), target customer positioning (segmentation and classification according to customer demand and purchasing power, determine the customer group of the main service), product positioning (positioning and differentiation according to product performance and price, and determine the type of products mainly promoted), price positioning (pricing and adjustment according to cost and profit, and determining reasonable price level and flexibility), channel positioning (selection and optimization according to channel coverage and efficiency, identify appropriate channel models and partners), marketing positioning (design and execution based on brand image and publicity, and determine effective marketing strategies and activities).

Project Value

Party B provides Party A with a professional medical device market research and competition analysis project report, which brings the following values to Party A:

To help Party A fully understand the needs, competition pattern and development trend of the target market, and provide reliable data support and reference basis for Party A to formulate the strategy of going out to sea;

Help Party A to have a deep understanding of competitors' products, technologies, prices and marketing, and provide strong information support and analysis basis for Party A to formulate differentiated competition strategies;

Help Party A to accurately grasp the development trend of the industry, and provide forward-looking guidance and suggestions for Party A to carry out product planning and innovation investment;

Help Party A to formulate market entry strategies for different target markets, and provide practical solutions and suggestions for Party A to improve market penetration and market share.

Party B provides a high-quality market research business case for Shangpu Consulting, which brings the following values to Shangpu Consulting:

Enhance the professional image and industry reputation of Shangpu Consulting Company, and demonstrate the professional ability and service level of Shangpu Consulting Company in the medical device industry;

Increase the customer satisfaction and loyalty of Shangpu Consulting Company, and promote the long-term cooperative relationship between Shangpu Consulting Company and Party A;

Increase the business income and profit of Shangpu Consulting Company, and provide stable financial support for the business development of Shangpu Consulting Company;

It increases the market competitiveness and development potential of Shangpu Consulting Company, and provides favorable conditions for Shangpu Consulting Company to expand more customers and markets.