医疗器械市场调研与竞争分析项目案例_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

Your location:Home Page > Representative cases > Market research >

医疗器械市场调研与竞争分析项目案例

2024-07-15 00:39:22 来源：尚普咨询浏览量：0

Project Background

某国内知名医疗器械生产企业（以下简称甲方）主要从事高端医疗影像设备的研发、生产和销售，产品涵盖CT、MRI、超声、核医学等多个领域，拥有自主知识产权和核心技术。甲方在国内市场占有较高的份额和良好的口碑，但在国际市场上仍面临着来自欧美日等发达国家的强劲竞争，尤其是在高端产品方面，甲方的产品性能、品牌影响力和市场渗透率都有待提升。

为了更好地了解国际市场的需求、竞争格局和发展趋势，甲方委托尚普咨询公司（以下简称乙方）进行了一项针对医疗器械市场的调研与竞争分析项目，旨在为甲方制定出海战略提供专业的数据支持和建议。

Customer pain points

甲方在开拓国际市场时遇到了以下主要问题：

缺乏对目标市场的深入了解，不清楚各国的医疗体制、政策法规、市场规模、消费需求、分销渠道等情况，难以制定合理的市场进入策略；

缺乏对竞争对手的全面认识，不了解竞争对手的产品线、技术水平、价格策略、营销手段、客户群体等信息，难以把握自身的优势和劣势，制定有效的差异化竞争策略；

缺乏对行业发展趋势的准确把握，不知道未来哪些技术、产品或应用领域将成为市场的增长点，难以进行科学的产品规划和创新投入，提升自身的核心竞争力。

Project Purpose

乙方根据甲方的需求和问题，确定了本项目的目的如下：

为甲方提供目标市场的详细分析报告，包括市场概况、市场细分、市场规模、市场增长率、市场驱动因素、市场限制因素、市场机会等内容；

为甲方提供竞争对手的深度分析报告，包括竞争对手概况、竞争对手产品分析、竞争对手技术分析、竞争对手价格分析、竞争对手营销分析、竞争对手客户分析等内容；

为甲方提供行业发展趋势的预测报告，包括行业技术趋势、行业产品趋势、行业应用趋势、行业市场趋势等内容；

为甲方提供市场进入策略的建议报告，包括目标市场选择、目标客户定位、产品定位、价格定位、渠道定位、营销定位等内容。

Research object

乙方根据项目目的和内容，确定了本项目的调研对象如下：

目标市场：美国、欧洲（德国、法国、英国）、日本、印度等主要医疗器械消费国；

目标客户：医院、诊所、体检中心、影像中心等医疗机构，以及政府部门、行业协会、专业媒体等相关机构；

目标竞争对手：通用电气（GE）、飞利浦（Philips）、西门子（Siemens）、东芝（Toshiba）、日立（Hitachi）、三星（Samsung）等国际知名医疗器械企业，以及其他具有一定影响力的本土企业。

乙方根据调研对象的数量和分布，采用了多种调研方法，包括：

文献资料分析：收集并分析各国的政策法规、行业报告、市场数据、专业论文等文献资料，获取第一手信息；

网络调查问卷：设计并发布网络调查问卷，邀请目标客户填写并回收，获取第二手信息；

电话访谈：根据网络调查问卷的结果，筛选出部分有代表性的目标客户，进行电话访谈，获取第三手信息；

现场访问：根据电话访谈的结果，筛选出部分有重要性的目标客户，进行现场访问，获取第四手信息；

竞品分析：购买并分析竞争对手的部分产品，从性能、功能、质量、价格等方面进行对比评价，获取第五手信息。

乙方在进行调研过程中，遵循了科学性、客观性、系统性和保密性的原则，确保了调研结果的真实性和有效性。

Project Content

乙方根据项目目的和调研对象，确定了本项目的内容如下：

市场分析报告：分别对美国、欧洲（德国、法国、英国）、日本、印度等目标市场进行详细的分析，包括市场概况（医疗体制、政策法规、市场结构等）、市场细分（按产品类型、应用领域等维度进行划分）、市场规模（按细分市场统计历史数据和预测数据）、市场增长率（按细分市场计算历史增长率和预测增长率）、市场驱动因素（分析影响市场增长的主要因素，如人口老龄化、医疗需求增加、技术创新等）、市场限制因素（分析影响市场增长的主要障碍，如政策管制、成本压力、竞争激烈等）、市场机会（分析存在于市场中的潜在商机，如新兴市场开发、新产品开发、新技术应用等）；

竞争对手分析报告：分别对通用电气（GE）、飞利浦（Philips）、西门子（Siemens）、东芝（Toshiba）、日立（Hitachi）、三星（Samsung）等国际知名医疗器械企业，以及其他具有一定影响力的本土企业进行深度的分析，包括竞争对手概况（公司简介、主要产品、主要市场、财务状况等）、竞争对手产品分析（产品线、产品性能、产品质量、产品创新等）、竞争对手技术分析（技术水平、技术特点、技术优势、技术发展等）、竞争对手价格分析（价格策略、价格水平、价格弹性等）、竞争对手营销分析（营销策略、营销渠道、营销活动等）、竞争对手客户分析（客户类型、客户需求、客户满意度等）；

行业发展趋势预测报告：根据行业历史数据和现状，结合宏观经济环境和社会文化变化，运用科学的方法和模型，对医疗器械行业未来的发展趋势进行预测，包括行业技术趋势（分析未来可能出现或应用的新技术，如人工智能、物联网、云计算等）、行业产品趋势（分析未来可能推出或受欢迎的新产品，如智能医疗设备、可穿戴医疗设备、个性化医疗设备等）、行业应用趋势（分析未来可能拓展或增长的新应用领域，如远程医疗、家庭医疗、精准医疗等）、行业市场趋势（分析未来可能增加或减少的市场需求，如老龄化市场、新兴市场、低端市场等）；

市场进入策略建议报告：根据市场分析报告、竞争对手分析报告和行业发展趋势预测报告，为甲方提供针对不同目标市场的市场进入策略建议，包括目标市场选择（根据市场吸引力和市场难度进行评估和排序，确定优先进入的市场）、目标客户定位（根据客户需求和购买力进行细分和分类，确定主要服务的客户群体）、产品定位（根据产品性能和价格进行定位和差异化，确定主要推广的产品类型）、价格定位（根据成本和利润进行定价和调整，确定合理的价格水平和弹性）、渠道定位（根据渠道覆盖和效率进行选择和优化，确定合适的渠道模式和合作伙伴）、营销定位（根据品牌形象和宣传效果进行设计和执行，确定有效的营销策略和活动）。

Project Value

乙方为甲方提供了一份专业的医疗器械市场调研与竞争分析项目报告，为甲方带来了以下价值：

帮助甲方全面了解目标市场的需求、竞争格局和发展趋势，为甲方制定出海战略提供了可靠的数据支持和参考依据；

帮助甲方深入认识竞争对手的产品、技术、价格和营销等方面的情况，为甲方制定差异化竞争策略提供了有力的信息支持和分析依据；

帮助甲方准确把握行业发展趋势，为甲方进行产品规划和创新投入提供了前瞻性的指导和建议；

帮助甲方制定针对不同目标市场的市场进入策略，为甲方提高市场渗透率和市场占有率提供了实用性的方案和建议。

乙方为尚普咨询公司提供了一份高质量的市场调研业务案例，为尚普咨询公司带来了以下价值：

增强了尚普咨询公司的专业形象和行业声誉，展示了尚普咨询公司在医疗器械行业的专业能力和服务水平；

增加了尚普咨询公司的客户满意度和忠诚度，促进了尚普咨询公司与甲方的长期合作关系；

增加了尚普咨询公司的业务收入和利润，为尚普咨询公司的经营发展提供了稳定的财务支持；

增加了尚普咨询公司的市场竞争力和发展潜力，为尚普咨询公司拓展更多的客户和市场提供了有利的条件。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. thank you very much champ consulting professional...
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference basis for objectively evaluating the current market situation of the industry,...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference for objectively evaluating the current market situation of the industry...
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company provides valuable reference for us to objectively evaluate the current market situation of the industry...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data, which is for us...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data. It is...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a career...
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. wish the user career is thriving...
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish the user business is thriving, base...
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise