Project background:

Ventilator is a medical device that can effectively replace, control or change people's normal physiological breathing, increase lung ventilation, improve respiratory function, reduce respiratory consumption and save cardiac reserve. In modern clinical medicine, ventilator, as an effective means of artificial replacement of spontaneous ventilation function, has been widely used in respiratory failure caused by various reasons, and plays a very important role in anesthesia and respiratory management, respiratory support treatment and emergency recovery during major surgery.

According to the data, 2022Year12In January, the national ventilator public bid events accumulated.265times, the amount is approximately3.1Billion, total sales of equipment1327Taiwan, the number of purchasing units is about.225Home, dealer approx.236Home. As a result of the policy of reducing the new crown to Class B infectious diseases, the market demand for ventilators has increased.12Sales of ventilators grew rapidly in the month.

Customer pain points:

The customer is a well-known manufacturer of medical ventilators in China. The company hopes to understand the current situation, scale, trend, competitive landscape, user needs, development opportunities and challenges of the current domestic and foreign ventilator market, so as to formulate reasonable market strategies and Marketing plan.

Project purpose:

Shangpu Consulting provides customers with a research project for the ventilator market, which aims to help customers have a comprehensive and in-depth understanding of the ventilator market and provide valuable suggestions and opinions.

Research object:

The research objects of this project mainly include the following categories:

Ventilator manufacturers: By visiting major ventilator manufacturers at home and abroad, understand their product characteristics, prices, sales channels, market share, development plans and other information.

Ventilator distributors: by visiting different regions and levels of ventilator distributors in China, understand their procurement needs, inventory, sales, profit margins, competitors and other information.

Ventilator users: By visiting hospitals, clinics and other ventilator users in different regions and levels in China, we can understand their purchase standards, usage, satisfaction, improvement opinions, replacement intentions and other information.

Potential users of ventilators: by visiting potential users of ventilators in different regions and people in China, understand their cognition, demand, preference, purchase intention and other information about ventilators.

This project was visited in total.200Ventilator manufacturers,300Ventilator Dealer,500home ventilator using units and1000Potential users of ventilators, covering all regions and market levels across the country.

Project Content:

The main contents of this project include the following aspects:

Ventilator market size: according to different market segments, regions and user types, statistics and forecasts of ventilator market sales, sales, growth rate and other data.

Ventilator market competition pattern: according to different market segments, regions and user types, analyze the main participants in the ventilator market, product structure, price strategy, channel distribution, market share and other information, evaluate the degree of competition and advantages and disadvantages of the ventilator market.

Ventilator user demand analysis: according to different market segments, regions and user types, analyze the purchase criteria, usage, satisfaction, improvement opinions, replacement intention and other information of ventilator users, and reveal the demand characteristics and changing trends of ventilator users.

Ventilator market development opportunities and challenges: according to domestic and foreign policies and regulations, technological innovation, social economy and other factors, analysis of the main opportunities and challenges facing the ventilator market, put forward the development of the ventilator market suggestions and countermeasures.

Project Value:

This project provides value to the customer in the following areas:

Enhance customers' overall understanding and grasp of the ventilator market, and help customers formulate strategic plans that are in line with market reality and future trends.

It provides customers with targeted competitor analysis to help them understand the advantages and disadvantages of competitors and find out their own differentiation advantages and competitive strategies.

It provides customers with in-depth and detailed user needs analysis to help customers understand the real needs and expectations of users, optimize product design and service quality, and improve user satisfaction and loyalty.

It provides customers with a comprehensive and systematic analysis of market development, helps customers grasp the main opportunities and challenges of market development, and formulates effective countermeasures and risk prevention programs.