基于大数据分析的融资租赁行业市场调研项目案例_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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Case Study of Market Research Project in Financial Leasing Industry Based on Big Data Analysis

2024-07-15 00:39:24 来源：尚普咨询浏览量：0

Project background:

融资租赁是一种以租代购的金融服务，通过将资产所有权和使用权分离，为企业提供灵活、高效、低成本的融资方式。近年来，随着国内经济结构调整和金融创新的推进，融资租赁行业呈现快速发展态势，截至2022Year6月末，全国融资租赁企业（不含单一项目公司、分公司、SPV公司和金融租赁公司）达到1,271家，总资产规模达到3.5万亿元。然而，融资租赁行业也面临着市场竞争激烈、风险管理不足、监管政策不明确等挑战，需要对市场需求、客户行为、竞争格局等进行深入分析，以提升自身核心竞争力和盈利能力。

Customer pain points:

某融资租赁公司是一家专注于汽车、工程机械、医疗设备等领域的综合性融资租赁服务商，成立于2010years and currently owns in the country20多个分支机构，资产规模超过100亿元。该公司希望进一步扩大市场份额和品牌影响力，提升客户满意度和忠诚度，优化业务结构和风险控制，但缺乏对市场环境和客户需求的全面了解和精准把握，难以制定有效的发展战略和营销策略。

Project purpose:

该公司委托尚普咨询公司进行一项针对融资租赁行业的市场调研项目，旨在通过大数据分析方法，深入挖掘市场规模、增长趋势、客户画像、竞争优势等方面的信息，为该公司提供有针对性的市场洞察和建议。

Research object:

The research objects of this project include the following two categories:

融资租赁行业内部：包括该公司自身及其主要竞争对手的财务数据、业务数据、客户数据等；

融资租赁行业外部：包括潜在客户（如中小企业）、政府部门、行业协会、媒体等相关利益相关者的观点和反馈。

本项目采用多种数据来源和数据收集方法，包括公开数据（如官方统计数据、行业报告、新闻报道等）、内部数据（如该公司及其竞争对手的年报、财报、网站等）、问卷调查（针对潜在客户）、访谈访问（针对政府部门、行业协会、媒体等）。本项目共收集了约10万条有效数据，并通过专业的数据清洗、整理、分析和可视化工具，提取出有价值的信息和结论。

Project Content:

The main contents of this project include the following four aspects:

市场规模和增长趋势分析：通过对融资租赁行业的总体发展状况、各细分领域的市场规模、市场份额、增长率等指标进行分析，揭示行业的发展历程、现状和未来前景，为该公司制定合理的市场目标和预期提供依据。

客户画像和需求分析：通过对潜在客户的基本信息（如行业、规模、地域等）、融资需求（如融资目的、金额、期限、方式等）、融资租赁认知（如知晓度、偏好度、满意度等）、融资租赁选择（如选择因素、决策过程、选择结果等）等方面进行分析，构建客户画像，识别客户需求，为该公司提供有针对性的产品设计和服务优化提供参考。

竞争优势和劣势分析：通过对该公司及其主要竞争对手的核心竞争力（如品牌形象、产品创新、服务质量、风险控制等）进行评估和比较，确定该公司在行业中的竞争地位和优势，同时发现该公司存在的不足和改进空间，为该公司提供有针对性的竞争策略和差异化定位提供支持。

市场机会和挑战分析：通过对融资租赁行业的外部环境（如政策法规、经济形势、社会文化等）进行分析，识别行业面临的机会和挑战，为该公司提供有针对性的发展建议和风险规避措施提供指导。

Project Value:

本项目为该公司提供了以下方面的价值：

帮助该公司全面了解融资租赁行业的市场状况和发展趋势，为该公司制定长期发展规划和战略方向提供数据支撑；

帮助该公司深入挖掘潜在客户的需求和偏好，为该公司设计更符合客户需求的产品和服务提供市场依据；

帮助该公司明确自身在行业中的竞争地位和优势，为该公司制定更有效的竞争策略和差异化定位提供参考依据；

帮助该公司把握行业的机会和挑战，为该公司制定更合理的发展建议和风险规避措施提供指导意见。

通过本项目，尚普咨询公司为该融资租赁公司提供了专业、全面、深入的市场调研服务，帮助该公司提升了市场洞察力和决策能力，增强了客户信任度和忠诚度，促进了业务增长和品牌影响力。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

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In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise