Project background:

Financial leasing is a kind of financial service purchased by rent, which provides flexible, efficient and low-cost financing for enterprises by separating the ownership and use rights of assets. In recent years, with the domestic economic restructuring and the advancement of financial innovation, the financial leasing industry has shown rapid development.2022Year6At the end of the month, the national financial leasing enterprises (excluding single project companies, branches,SPVcorporate and financial leasing companies) reach1,271home, with a total asset size3.5trillion yuan. However, the financial leasing industry is also facing challenges such as fierce market competition, insufficient risk management, and unclear regulatory policies. It needs to conduct in-depth analysis of market demand, customer behavior, and competitive landscape to enhance its core competitiveness and profitability.

Customer pain points:

A financial leasing company is a comprehensive financial leasing service provider focusing on automobiles, construction machinery, medical equipment and other fields.2010years and currently owns in the country20multiple branches, with assets of more100Billions of dollars. The company hopes to further expand market share and brand influence, improve customer satisfaction and loyalty, optimize business structure and risk control, but lacks a comprehensive understanding and accurate grasp of the market environment and customer needs. it is difficult to formulate effective development strategies and marketing strategies.

Project purpose:

The company commissioned Shangpu Consulting to conduct a market research project for the financial leasing industry, which aims to provide targeted market insights and suggestions for the company through big data analysis methods to dig deeper into market size, growth trends, customer portraits, competitive advantages and other aspects of information.

Research object:

The research objects of this project include the following two categories:

Within the financial leasing industry: including financial data, business data, customer data, etc. of the company itself and its main competitors;

Outside the financial leasing industry: including the views and feedback of potential customers (such as small and medium-sized enterprises), government departments, industry associations, media and other relevant stakeholders.

This project uses a variety of data sources and data collection methods, including public data (e. g. official statistics, industry reports, news reports, etc.), internal data (e. g. annual reports, financial reports, websites, etc. of the company and its competitors), questionnaires (for potential customers), interviews (for government departments, industry associations, media, etc.). The project collected a total of about.10Extract valuable information and conclusions through professional data cleaning, sorting, analysis and visualization tools.

Project Content:

The main contents of this project include the following four aspects:

Market size and growth trend analysis: Through the analysis of the overall development of the financial leasing industry, the market size, market share, growth rate and other indicators of each segment, the development history, current situation and future prospects of the industry are revealed, and the company is formulated Reasonable market goals and expectations provide a basis.

Customer profile and demand analysis: through the analysis of the basic information of potential customers (such as industry, scale, region, etc.), financing needs (such as financing purpose, amount, term, method, etc.), financing lease cognition (such as awareness, preference, satisfaction, etc.), financing lease selection (such as selection factors, decision-making process, selection results, etc.), the customer profile is constructed, identify customer needs and provide reference for the company to provide targeted product design and service optimization.

Analysis of competitive advantages and disadvantages: by evaluating and comparing the core competitiveness of the company and its main competitors (such as brand image, product innovation, service quality, risk control, etc.), determine the company's competitive position and advantages in the industry, and find out the company's shortcomings and room for improvement, so as to provide support for the company to provide targeted competitive strategy and differentiated positioning.

Market opportunity and challenge analysis: through the analysis of the external environment of the financial leasing industry (such as policies and regulations, economic situation, social culture, etc.), identify the opportunities and challenges facing the industry, and provide the company with targeted development suggestions and risk avoidance measures to provide guidance.

Project Value:

This project provides value to the company in the following areas:

To help the company fully understand the market conditions and development trends of the financial leasing industry, and provide data support for the company to formulate long-term development plans and strategic directions;

Help the company dig deeper into the needs and preferences of potential customers and provide a market basis for the company to design products and services that better meet customer needs;

Help the company to clarify its competitive position and advantages in the industry, and provide reference for the company to formulate more effective competitive strategies and differentiated positioning;

Help the company grasp the opportunities and challenges of the industry, and provide guidance for the company to formulate more reasonable development suggestions and risk avoidance measures.

Through this project, Shangpu Consulting Company provides professional, comprehensive and in-depth market research services to the financial leasing company, which helps the company to improve market insight and decision-making ability, enhance customer trust and loyalty, and promote business growth and brand influence.