Project background:

Wind power is a kind of clean and renewable energy, which has the advantages of energy saving and emission reduction and promoting economic development. With the strategic goal of carbon peak and carbon neutrality in China, the wind power industry is facing great development opportunities and challenges. In order to grasp the development trend and market demand of the wind power industry, Shangpu Consulting Company was commissioned by a wind power equipment manufacturer to carry out a market research project for the wind power industry.

Customer pain points:

The wind power equipment manufacturer mainly produces fan parts and complete machines. In recent years, it has faced the following problems:

There is an imbalance in the manufacture of fan parts. The core components such as bearings, gearboxes, control systems and other technical barriers are high, and the domestic supply is insufficient, while the blades, towers and other components have overcapacity and fierce competition.

Fan machine manufacturing overcapacity, high industry concentration, the top ten enterprises occupy90%The above market share, small and medium-sized enterprises are difficult to obtain orders, industry reshuffle is inevitable.

There are hidden dangers in the quality of fan products. Due to the introduction of technology that does not adapt to the domestic climate environment, or mass production without trial operation, equipment failures occur frequently, affecting operational efficiency and safety.

There are bottlenecks in the development and grid connection of wind farms. Due to the untimely delivery of equipment, long commissioning time, insufficient grid capacity and other reasons, the phenomena of "no power on the grid" and "fans basking in the sun" have been caused.

Project purpose:

The project aims to provide customers with the following information and suggestions through market research on the wind power industry:

Development status, scale, structure, competition pattern and policy environment of wind power industry;

Trends, opportunities, challenges and risks of the wind power industry;

Characteristics, demand and potential of wind power industry market segments (e. g. onshore wind power, offshore wind power, etc.);

The core competitiveness, advantages, disadvantages and differentiation strategies of wind power equipment manufacturing enterprises;

Solutions and recommendations for customer pain points.

Research object:

The research objects of the project mainly include the following categories:

Relevant government departments and associations in the wind power industry;

Wind farm developers and operators;

Wind power equipment manufacturers and suppliers;

wind power industry experts and academics;

Wind power industry related media and data platform.

Project Content:

The main contents of the project include the following aspects:

Collect opinions and suggestions of relevant personnel in the wind power industry through telephone interviews and online questionnaires;

To know the operation condition and equipment performance of the wind farm through field investigation and observation;

Evaluate the market size, structure and competitive landscape of the wind power industry through data collation and analysis;

Through case studies and comparative analysis, identify the core competitiveness, strengths, weaknesses and differentiation strategies of wind power equipment manufacturers;

Through comprehensive evaluation and recommendations, to provide customers with targeted solutions and development recommendations.

Project Value:

The main value of the project is reflected in the following aspects:

Provide customers with comprehensive, in-depth and objective market research reports on the wind power industry, help customers understand the development status and trends of the wind power industry, grasp the opportunities and challenges of the wind power industry, and avoid the risks and obstacles of the wind power industry;

Provide customers with market segmentation analysis of the wind power industry, help customers identify their market positioning and target customers, clarify their market demand and potential, and optimize their product structure and service model;

Provide customers with the competitiveness analysis of wind power equipment manufacturing enterprises, help customers recognize their own advantages and disadvantages, find out their own differentiation advantages and core competitiveness, and formulate effective marketing strategies and brand building strategies;

It provides targeted solutions and suggestions to help customers solve their problems and difficulties in the wind power industry, improve their competitiveness and market share in the wind power industry, and achieve sustainable development.